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Frontier Communications vs. Sparklight vs. WOW! Internet plan comparison


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Researched by
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Reviewed by
Updated 6/24/24

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Frontier Communications brand
Staff rating
4.2
Customer rating
3.9
(50)

  • Plans starting at $49.99
  • Download speeds up to 5000 Mbps
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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Frontier Communications brand
Staff rating
4.2

Excellent fast fiber internet service at low prices

If you can get fiber internet from Frontier, it's fast, affordable and reliable. If you only have DSL from Frontier available in your area, the internet will be slower and more expensive for what you get. The good news is that Frontier is constantly expanding its 100% fiber network across the United States.

What we like

  • Well-priced fiber plans
  • Fast speeds
  • No data caps
What we dislike

  • Limited fiber availability
  • Some customer complaints
Savings tip: Frontier often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Frontier Communications brand
Value
4.0
Frontier offers excellent value on its fiber plans

Frontier offers exceptional fiber internet at a low price. Prices vary depending on your service area and eligibility, and starting prices are an amazing deal. Here are Frontier's current Fiber offerings, which includes a discounted price for 12 months when you sign up for autopay:

  • Fiber 200: 200 Mbps for $29.99/mo
  • Fiber 500: 500 Mbps for $44.99/mo
  • Fiber 1 Gig: 1,000 Mbps for $64.99/mo
  • Fiber 2 Gig: 2,000 Mbps for $99.99/mo
  • Fiber 5 Gig: 5,000 Mbps for $129.99/mo

Frontier fiber service is generally an excellent value. You can get 500 Mbps for around $45 per month or 1 gig for around $65, both of which are excellent prices well below the national benchmark for similar plans. (1) If you get 2 gigs for around $100 a month or 5 gigs at about $130, you'll enjoy excellent reliability and super fast speeds.

Some Frontier internet plans come with extras for free, depending on eligibility. If you sign up for the 5 gigs, free tech support is included. These are all great prices for the value you're getting. Some Frontier plans may come with expert installation or a Wi-Fi router included at no charge.

If you sign up for Frontier's DSL plan, it's quite a bit slower than fiber internet, but it's a great choice if you're in a rural area. Frontier's DSL plan is around $50 per month for up to 115 Mbps, but the actual speed varies heavily with the specific area you’re in. The good is that Frontier guarantees its DSL pricing for two years and doesn't require you to sign a contract. That's definitely a rare perk in the internet world!

Frontier offers fiber in a good portion of its coverage area, but if you're off the beaten path, DSL is a great solution and Frontier offers fast DSL speeds, depending on where you live. (4)

Pricing details vary by location. Visit
Frontier's website
or call 1-833-970-0804 to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Frontier Communications brand
Performance
5.0
Outstanding fiber performance and standard DSL service

Frontier's fiber internet performance is excellent, with speeds up to 5,000 Mbps and no data caps to limit you. In fact, Frontier's fiber plans are some of the fastest (2). Frontier's fiber internet has the fastest ping of any provider, according and a study by the FCC (3), and it's neck and neck with the competition in terms of speed and reliability. These fiber plans also offer symmetrical speeds, which means the upload speed is equal to the download speed. This is crucial if you upload or share a lot of large files, do video calls, or play games online in real-time.

Where fiber isn't available, Frontier offers pretty fast DSL internet. Frontier offers upload speeds up to 115 Mbps, but the speed you get relies heavily on where you live. For many households, 115 Mbps is plenty, especially if you don't stream HD video or have multiple people online at the same time trying to do video calls or gaming online.

Available speeds vary by location. Call 1-833-970-0804 to speak with a Frontier rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Frontier Communications brand
Equipment and installation
5.0
No charges for equipment—seriously

Frontier offers fantastic value when it comes to equipment and installation. If you have Frontier's DSL internet, the equipment itself is fairly standard. It's free, which is nice, but you might still want to use your own gear if you need more control over which devices on your network get bandwidth priority. DSL installation typically costs $85, and there's no self-install option. Depending on your plan and service area, you may qualify for free installation.

If you have fiber internet from Frontier, you're in luck! You get free rental of an eero 6 on the Fiber 1 Gig plan or an eero6E mesh Wi-Fi system, on the Fiber 2 Gig plan. If you have the 5 Gig plan, you'll get the TP-Link AXE300 6E with an optional TP-Link RE815XE Wi-Fi extender for an extra $10 per month. You could still technically use your own gear, but it's hard to do any better than the latest and greatest from eero and TP-Link.

If you're eligible, you may be able to get a Frontier self-install kit—otherwise, a professional will come to your house to install the internet for you. If you need a pro to come out, you may be charged $50 on your first bill. In some areas, professional installation is included free, if you're eligible.

Frontier makes cancellations easy. Cancellation is also free, but some customers are charged a $20 restocking fee for rented fiber gear and a $50 restocking fee on DSL gear.

Equipment and installation options can vary widely depending on
Frontier plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Frontier Communications brand
Customer experience
3.0
Can't sign up for service online

The Frontier customer experience is a mixed bag. The service itself is fairly reliable—especially the fiber. The DSL service is relatively stable, but more prone to slowdowns during heavy traffic times (which is typical with all DSL internet).

Frontier has received low scores in customer satisfaction from organizations like the American Customer Satisfaction Index (ACSI). (3) The provider ranked second-worst in overall satisfaction in the most recent surveys, falling below average. The complaints we’ve seen point generally to a broad pattern of poor customer service, so if that’s a key factor in your choice of provider, you might want to steer clear until Frontier can sort out its issues.

If you order Frontier internet, the only way to order internet service is to call in. It works okay for most people, but some folks love the convenience of handling everything without having to deal with phone trees, wait on hold, or talk to a live human. At least the hold music is nice, though, and you can enter info via text message!

Visit Frontier's website
or call 1-833-970-0804 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Frontier Communications
3.9
(50)
5 Star
26%
4 Star
46%
3 Star
22%
2 Star
6%
1 Star
0%
L
Lucyfrom Englewood, FL
Frontier Communications Customer for 8+ years
Reviewed on: 6-17-2022
there are to many breaks in service, but they do repair very quickly they should be able to stop the breaks better than do now
D
Douglasfrom Murphy, NC
Frontier Communications Customer for 4+ years
Reviewed on: 6-17-2022
Good speed and network reliabilty. Customer service is very good and solve problems. The cost is a little high; sometimes worth it.
C
Cayleefrom Murphy, NC
Frontier Communications Customer for 4+ years
Reviewed on: 6-17-2022
Frontier has been a great company for internet. I like how high speed it is and how great the customer service is. It never fails to impress me. I think that they are great on every aspect.
R
Robertfrom Middletown, NY
Frontier Communications Customer for 8+ years
Reviewed on: 6-17-2022
It seems Frontier gives us very slow internet service.
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 19 October 2022.2. "The Fastest ISPs of 2022," PC Mag. Accessed 19 October 2022.Internet Service Providers,” American Customer Satisfaction Index. Accessed 14 June 2022.3. "Measuring Broadband America," FCC. Accessed Dec. 9, 2022.4. "FCC National Broadband Map," FCC. Accessed Dec. 9. 2022. As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.