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AT&T vs. Brightspeed vs. Google Fiber Internet plan comparison


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Researched by
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Reviewed by
Updated 6/24/24

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AT&T logo
Staff rating
4.5
Customer rating
4.1
(419)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
BRIGHTSPEED
Staff rating
3.6

  • Plans starting at $50.00
  • Download speeds up to 940 Mbps
Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
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AT&T logo
Staff rating
4.5

Incredible price for fast fiber internet

We're big fans of AT&T fiber internet for its fast speeds, reasonable prices, and great customer service. AT&T offers fantastic value: fast fiber internet speeds at reasonable prices, plus some of the best customer support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Few TV bundling options
Savings tip: AT&T often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
BRIGHTSPEED
Staff rating
3.6

We were extremely impressed with Brightspeed’s prices—you’ll be hard-pressed to find a better deal on gigabit fiber internet. While its fiber coverage area is growing, it currently remains very small. Plus, it's a brand-new provider so there are still a lot of unknowns.

What we like

  • No data caps or contracts
  • Reasonable pricing
  • Good availability on DSL
What we dislike

  • Mostly limited to DSL
  • New, unproven company
Savings tip: Brightspeed often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
AT&T logo
Value
4.0
Fiber internet is an excellent deal

The AT&T fiber internet plans represent give you serious value for your money. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry on speeds being throttled after you're over a data allotment.

Some legacy AT&T customers may have DSL internet from AT&T. The most affordable AT&T plan is about $50 per month, and this can either be basic DSL (speeds up to 75 Mbps) or the outstandding, fiber-based Internet 300. Availability of plans depends on your service area.

If you can get only AT&T fixed wireless, you may experience data caps and get 1 Mbps upload speeds. In this case, other internet providers might offer you better deals on DSL internet plans.

Pricing details vary by location. Visit
AT&T's website
or call 1-833-804-1770 to speak with a rep.
See pricing
BRIGHTSPEED
Value
4.0
Excellent fiber deals (and decent DSL)

Brightspeed is slowly building out a fiber network that offers a pretty great value at $65 per month for up to 940 Mbps. That’s just 7 cents per Mbps, which puts it right in line with top fiber providers like AT&T. Unfortunately, this fiber service is still not widely available.

Because Brightspeed’s fiber footprint is still fairly small, the vast majority of Brightspeed’s current service offerings are DSL. That means that you’re going to pay more money for less speed—it’s just the nature of the DSL beast.

The upshot is that Brightspeed’s DSL prices are actually pretty competitive, starting at $50 per month. With advertised speeds of up to 140 Mbps (but often lower, depending on where you live), that puts the provider at about 36 cents per Mbps. This, of course, falls far short of most cable and fiber providers.

Learn more about the differences between fiber and DSL internet.

Pricing details vary by location. Visit
Brightspeed's website
or call 1-833-438-0878 to speak with a rep.
See pricing
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
AT&T logo
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s astoundingly accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a huge victory compared to experiences I've had with other internet providers.

When you have reliable internet from AT&T, you don't even think about it. All your internet-based needs are met, without any friction or worry. AT&T internet speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds, which is hardly noticeable (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup. With many other internet providers, the download speeds are much slower than the download speed, so this is a huge benefit.

Available speeds vary by location. Call 1-833-804-1770 to speak with a AT&T rep or
go to its website.
BRIGHTSPEED
Performance
4.0
Impressive fiber speeds

Impressive is definitely the right word to describe Brightspeed’s performance. The fiber service is excellent, with symmetrical speeds up to 940 Mbps. Symmetrical speed means the upload and download speeds are equal, which makes for much better overall performance compared to typical services where upload is significantly slower.

The DSL service is competitive with most other DSL providers, and seems to be fairly reliable—although we have heard some complaints of outages and interruptions. That said, it is DSL, so you’re only going to get limited speeds.

Our main concern with Brightspeed’s performance is simply how new the company is. It hasn’t had a chance to prove itself yet, and there may be growing pains as it builds out its fiber network. That said, we don’t expect many issues with DSL, since Brightspeed basically inherited the infrastructure directly from CenturyLink.

Available speeds vary by location. Call 1-833-438-0878 to speak with a Brightspeed rep or
go to its website.
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
AT&T logo
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

It's very easy to install AT&T fiber internet. In fact, internet installation really doesn't get easier. You can choose between professional installation or self-install, which is really nice. Many other internet providers don't give you the option to choose your installation type yourself. You can choose a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can only get DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99 and have them do everything for you.

If you're up for installing yourself, AT&T sends easy and clear instructions. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers. It's a really seamless DIY install experience.

If you prefer to have your AT&T internet installed for you, it's a breeze. You can count on fast and friendly service. I've personally interacted with in-person AT&T on a couple of occasions, and I was very happy with the experience. Professional installation is nice when you don't have the time, energy, or confidence to install internet yourself. You'll feel like you're getting the royal treatment as you sit back, relax, and have it done for you.

The AT&T wireless gateway is really nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks sleek on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

Equipment and installation options can vary widely depending on
AT&T plans
available in your area.
View plans
BRIGHTSPEED
Equipment and installation
3.5
Decent equipment and self-install options

Brightspeed installation is relatively straightforward. The professional installation has a $99 fee attached, which is pretty standard, but self-installation is free. You’ll probably have to go for the pro install with a fiber plan, since you’ll need an optical network terminal (ONT) installed.

For DSL service, you have a choice of professional installation or self-installation, though you can only self-install DSL service if you already have a phone jack in your home. If you don’t, a technician will have to come out and add one.

The equipment is also straightforward. You get a basic wireless gateway (a combination modem and router) that’ll get you online and handle the speeds for your plan. There are none of the mesh systems and other fancy extras some providers offer, but it’ll do the job. Equipment rental will run you $15 per month, which is fairly standard.

That’s kind of the theme with Brightspeed’s equipment and installation process. There’s nothing bad or out of the ordinary, but there’s also nothing particularly interesting or exciting about it.

Equipment and installation options can vary widely depending on
Brightspeed plans
available in your area.
View plans
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
AT&T logo
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

Visit AT&T's website
or call 1-833-804-1770 for more information on contracts and money-back guarantees.
Go to provider
BRIGHTSPEED
Customer experience
3.0
The great unknown

If one area will make or break Brightspeed, it’s customer experience. The provider got its start by acquiring a large number of DSL markets from CenturyLink, so a lot of customers had their internet service transition from one provider to another. A sudden shift in customer experience here could have been really bad.

Opinions of the service are quite mixed so far. Some customers seem to be having a fine experience, with no noticeable change from how things were with CenturyLink. Others have had a rockier transition, with major complaints about speed and customer service.

These types of reports may give you pause, but since the provider is new and the transition from CenturyLink is still happening, things may improve.

Visit Brightspeed's website
or call 1-833-438-0878 for more information on contracts and money-back guarantees.
Go to provider
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
AT&T
4.1
(419)
5 Star
40%
4 Star
40%
3 Star
14%
2 Star
3%
1 Star
3%
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 6-17-2022
The service is acceptable with very few outtages however it is a bit pricey
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
It is ok, speed, reliability are ok
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 6-17-2022
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
Brightspeed
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
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Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.