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AT&T vs. CenturyLink vs. Rise Broadband Internet plan comparison


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Researched by
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Reviewed by
Updated 6/24/24

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AT&T logo
Staff rating
4.5
Customer rating
4.1
(419)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
CenturyLink brand
Staff rating
4.0
Customer rating
4.0
(76)

  • Plans starting at $30.00
  • Download speeds up to 940Mb
Rise Broadband
Staff rating
3.0
Customer rating
4.0
(1)

  • Plans starting at $25.00
  • Download speeds up to 1000 Mbps
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AT&T logo
Staff rating
4.5

Incredible price for fast fiber internet

We're big fans of AT&T fiber internet for its fast speeds, reasonable prices, and great customer service. AT&T offers fantastic value: fast fiber internet speeds at reasonable prices, plus some of the best customer support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Few TV bundling options
Savings tip: AT&T often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
CenturyLink brand
Staff rating
4.0

Great fiber service, if you can get it

CenturyLink offers excellent fiber internet, but it’s available only in limited markets. If you can't get fiber, you may be able to get a DSL connection but you'll pay nearly as much.

What we like

  • Unlimited data across all plans
  • Fast fiber connections in select markets
  • No contracts
What we dislike

  • Limited fiber availability
  • Much slower DSL internet speeds
  • Below-average customer service
Savings tip: CenturyLink often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Rise Broadband
Staff rating
3.0

Rise Broadband brings good speeds and great prices to rural customers

Rise Broadband offers competitive fixed wireless speeds at reasonable prices for rural customers. While it won’t compete with your typical fiber or cable internet service, it offers a compelling alternative to satellite.


What we like

  • Strong rural availability
  • More data than satellite
  • Low latency
What we dislike

  • Limited speeds
  • weather can impact service
Savings tip: Rise Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
AT&T logo
Value
4.0
Fiber internet is an excellent deal

The AT&T fiber internet plans represent give you serious value for your money. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry on speeds being throttled after you're over a data allotment.

Some legacy AT&T customers may have DSL internet from AT&T. The most affordable AT&T plan is about $50 per month, and this can either be basic DSL (speeds up to 75 Mbps) or the outstandding, fiber-based Internet 300. Availability of plans depends on your service area.

If you can get only AT&T fixed wireless, you may experience data caps and get 1 Mbps upload speeds. In this case, other internet providers might offer you better deals on DSL internet plans.

Pricing details vary by location. Visit
AT&T's website
or call 1-833-804-1770 to speak with a rep.
See pricing
CenturyLink brand
Value
4.0
Great fiber value meets high-cost, low-performance DSL plans

CenturyLink offers two types of plans, depending on your location. The more common option is DSL, which is relatively slow and offers inconsistent speeds. The other option is fiber, which is extremely fast and reliable.

Generally speaking, the DSL options are not a great value. The price is reasonable, but the speeds mean you’re likely to get more for your money elsewhere (this is true for many DSL providers). The fiber plans are a much better value—they offer much more speed for the money than CenturyLink’s DSL plans and are competitive with other providers’ fiber offerings. In fact, CenturyLink's 940 Mbps plan costs a little more than half of the national benchmark for similar plans. (1) We highly recommend CenturyLink fiber if you have it available.

Pricing details vary by location. Visit
CenturyLink's website
or call 1-833-804-2792 to speak with a rep.
See pricing
Rise Broadband
Value
3.0
Much better value than satellite, but won't compete with traditional cable or fiber

Rise Broadband is a tough service to rate because it’s not your typical ISP. Rise Broadband provides what’s known as fixed wireless service, which means the signal is beamed from a tower wirelessly to your home (rather than running through cable or fiber lines). It’s also generally aimed more at rural areas where cable lines don’t exist. This means it primarily competes with satellite internet and DSL. All this has to be taken into account when considering value.

So, where does Rise stand? Compared to DSL and satellite, it’s an outstanding value. It offers better performance and higher data allowances (with an unlimited data add-on available) than satellite and DSL, and at significantly lower prices. That said, if you’re in an area that has a cable or fiber option, you may find that those providers offer more for your money.

Pricing details vary by location. Visit
Rise Broadband's website
or call 1-844-719-8068 to speak with a rep.
See pricing
AT&T logo
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s astoundingly accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a huge victory compared to experiences I've had with other internet providers.

When you have reliable internet from AT&T, you don't even think about it. All your internet-based needs are met, without any friction or worry. AT&T internet speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds, which is hardly noticeable (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup. With many other internet providers, the download speeds are much slower than the download speed, so this is a huge benefit.

Available speeds vary by location. Call 1-833-804-1770 to speak with a AT&T rep or
go to its website.
CenturyLink brand
Performance
4.5
Performance is excellent for areas with fiber access

There’s a performance divide based on the type of service available. The CenturyLink DSL plans can range from 15 to 100 Mbps, which is a wide range. Additionally, 15 Mbps just isn’t great these days. It doesn’t even reach broadband speeds (25 Mbps or more). That said, you shouldn’t have to worry about getting the advertised speed—whatever plan you sign up for, you seem to get what you pay for with CenturyLink.

On the other hand, the fiber plans offer Gigabit speeds (up to 940 Mbps), which is excellent. Additionally, fiber internet offers synchronous download speeds and upload speeds, meaning you can game, video chat, or upload large files just as fast as you binge Netflix. Fiber also tends to be inherently reliable because of the way the technology works—the light signals in fiber optic cables can carry more information over longer distances than coaxial cables. We have no complaints about performance on these plans.

Available speeds vary by location. Call 1-833-804-2792 to speak with a CenturyLink rep or
go to its website.
Rise Broadband
Performance
3.0
Better performance than other rural options

Performance-wise, Rise Broadband offers solid speeds—with the caveat that we’re comparing internet options in rural areas here. Most coverage areas have a choice of 25 Mbps and 50 Mbps plans, and some select areas have up to 100 Mbps available. These speeds would be pretty bad in areas with more options. However, if you’re considering fixed wireless, you probably don’t have many more options.

Compared to a satellite provider like Viasat, these speeds are about average—maybe even a little slow. However, fixed wireless like Rise won’t suffer from the huge latency of satellite internet, which makes it much more usable for gaming and other real-time tasks. Rise should handle HD streaming in a small household without too much trouble. You can optionally add unlimited data for an extra $10 per month, which makes a big difference without making the price unreasonable.

Available speeds vary by location. Call 1-844-719-8068 to speak with a Rise Broadband rep or
go to its website.
AT&T logo
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

It's very easy to install AT&T fiber internet. In fact, internet installation really doesn't get easier. You can choose between professional installation or self-install, which is really nice. Many other internet providers don't give you the option to choose your installation type yourself. You can choose a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can only get DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99 and have them do everything for you.

If you're up for installing yourself, AT&T sends easy and clear instructions. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers. It's a really seamless DIY install experience.

If you prefer to have your AT&T internet installed for you, it's a breeze. You can count on fast and friendly service. I've personally interacted with in-person AT&T on a couple of occasions, and I was very happy with the experience. Professional installation is nice when you don't have the time, energy, or confidence to install internet yourself. You'll feel like you're getting the royal treatment as you sit back, relax, and have it done for you.

The AT&T wireless gateway is really nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks sleek on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

Equipment and installation options can vary widely depending on
AT&T plans
available in your area.
View plans
CenturyLink brand
Equipment and installation
4.5
A fee for self-installation, but good equipment at a decent price

CenturyLink installation is more or less on par with other providers in terms of installation procedures and costs. If your neighborhood is wired for only DSL with CenturyLink, you can have your internet service set up by a pro for somewhere between $129 and $300 based on the installation requirements. You can alternatively choose to do a self-install for $15.

If you live in an area wired for CenturyLink fiber, your pro installation and equipment rental are free, and you may be able to self-install for free. You could also wrangle unlimited data and an included mesh wireless network if you sign a contract, so be sure to ask. This is about on par with other fiber internet providers.

Find out whether you need a professional to come by or if you can handle setup yourself.

As for equipment, the CenturyLink modem and router are also pretty standard stuff. The company charges around $15 per month for equipment rentals for DSL customers. The gear is nothing to write home about, but it works. You can also buy the modem outright from CenturyLink for up to $200—whether this is a good deal for you depends on how long you plan to have CenturyLink as a provider.

We don’t particularly recommend buying your own router. Both the DSL and fiber services require a modem certified by CenturyLink to function, so you may as well save some money and use the built-in wireless router.

Equipment and installation options can vary widely depending on
CenturyLink plans
available in your area.
View plans
Rise Broadband
Equipment and installation
3.0
Surprisingly great Wi-Fi equipment—watch out for that installation fee, though

Rise Broadband offers surprisingly competitive equipment. The provider offers the TP-Link Deco M4 mesh system, which can easily cover an entire large home. Customers can choose to rent up to three of the devices for $5 more per month each, so you can save a little money if you don’t need the full range of all three routers.

Rise Broadband’s installation fee is a whopping $150. That’s one of the highest of any providers we’ve seen. However, many promotions waive this fee. If you can’t find one in your area, it’s also worth asking the sales rep about it—you never know.

Equipment and installation options can vary widely depending on
Rise Broadband plans
available in your area.
View plans
AT&T logo
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

Visit AT&T's website
or call 1-833-804-1770 for more information on contracts and money-back guarantees.
Go to provider
CenturyLink brand
Customer experience
3.0
Below-average customer service

CenturyLink consistently scores slightly below average in customer satisfaction (2), largely due to complaints about a lack of responsiveness regarding customer service. The service also gets a lot of complaints from new fiber internet customers, but complaints are very common industry-wide.

CenturyLink hires techs and contractors from around the country, so some inconsistency is expected. It redeems itself slightly, though, with an easy-to-use support page.

The company is expanding and we hear that many new cities will have fiber internet hookups from CenturyLink within the next few years. If you can get only DSL, though, you may have a connection as slow as 3 Mbps or one as fast as 100 Mbps, with huge variation in latency depending on how far you are from the nearest access point.

We like that CenturyLink provides DSL to customers who may have no other option, but we don't recommend the DSL offering if you have access to cable or fiber internet from another provider.

Visit CenturyLink's website
or call 1-833-804-2792 for more information on contracts and money-back guarantees.
Go to provider
Rise Broadband
Customer experience
3.0
Drastically improved experience compared to satellite internet, but still suffers from some weather-related interference

The customer experience with Rise Broadband is good overall. It offers solid speeds at a great price—if you’re coming from satellite, it’ll be a whole new world. Our one major gripe isn’t so much with Rise as it is with fixed wireless in general: it’s more susceptible to weather interference than most other types of internet. If you’re in an area with frequent heavy rain or snow, you might have some reliability issues (although satellite would likely have the same issues, too).

Multiple customers have noted that speeds fluctuate throughout the year, possibly due to network congestion followed by maintenance and new infrastructure to accommodate the additional traffic. Unfortunately, your experience may be hindered by limited self-help troubleshooting options if you have any issues.

Visit Rise Broadband's website
or call 1-844-719-8068 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
AT&T
4.1
(419)
5 Star
40%
4 Star
40%
3 Star
14%
2 Star
3%
1 Star
3%
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 6-17-2022
The service is acceptable with very few outtages however it is a bit pricey
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
It is ok, speed, reliability are ok
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 6-17-2022
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
CenturyLink
3.9
(76)
5 Star
34%
4 Star
41%
3 Star
16%
2 Star
8%
1 Star
1%
J
Jessicafrom Greenbrier, AR
CenturyLink Customer for 1+ years
Reviewed on: 6-17-2022
It is reliable and always works for us when we Need to do multiple things at once. It is good service. With good workers.
D
Davidfrom Colorado Springs, CO
CenturyLink Customer for 1+ years
Reviewed on: 6-17-2022
Over all good service it does however bog down at some points
J
Johnfrom Minneapolis, MN
CenturyLink Customer for 8+ years
Reviewed on: 6-17-2022
It's too slow, I don't have the capability for fast internet,
R
Ronikkafrom Sidney, MT
CenturyLink Customer for 1+ years
Reviewed on: 6-17-2022
Setting up was a pain but once on the board great service and great rate.
Rise Broadband
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
S
Sandyfrom Nyc, Ny
Rise Broadband Customer for 1+ years
Reviewed on: 8-29-2022
It's ok the speed could be better
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Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed August 17, 2022.2. "Internet Service Providers," ACSI. Accessed Dec. 10, 2022.
Endnotes and sources