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AT&T vs. CenturyLink vs. Ziply Fiber Internet plan comparison


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Researched by
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Reviewed by
Updated 6/24/24

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AT&T logo
Staff rating
4.5
Customer rating
4.1
(419)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
CenturyLink brand
Staff rating
4.0
Customer rating
4.0
(76)

  • Plans starting at $30.00
  • Download speeds up to 940Mb
Ziply Fiber brand
Staff rating
4.2
Customer rating
3.0
(2)

  • Plans starting at $20.00
  • Download speeds up to 5 Gb
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AT&T logo
Staff rating
4.5

Incredible price for fast fiber internet

We're big fans of AT&T fiber internet for its fast speeds, reasonable prices, and great customer service. AT&T offers fantastic value: fast fiber internet speeds at reasonable prices, plus some of the best customer support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Few TV bundling options
Savings tip: AT&T often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
CenturyLink brand
Staff rating
4.0

Great fiber service, if you can get it

CenturyLink offers excellent fiber internet, but it’s available only in limited markets. If you can't get fiber, you may be able to get a DSL connection but you'll pay nearly as much.

What we like

  • Unlimited data across all plans
  • Fast fiber connections in select markets
  • No contracts
What we dislike

  • Limited fiber availability
  • Much slower DSL internet speeds
  • Below-average customer service
Savings tip: CenturyLink often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Ziply Fiber brand
Staff rating
4.2

Fast, reliable fiber for larger households and power users

Ziply offers impressively fast, reliable internet for medium to large households, power users, and businesses. Ziply's internet speeds go up to 50 gigs, which is way more than most internet providers! Ziply offers super low-cost introductory pricing for 12 months, and they include professional installation for free. Overall, Ziply is a trusted, transparent internet service provider in the Northwestern US.

What we like

  • Low introductory prices
  • Fast internet
  • Free professional install
What we dislike

  • Pricing stipulations
  • Price increase after 12 months
Savings tip: Ziply Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
AT&T logo
Value
4.0
Fiber internet is an excellent deal

The AT&T fiber internet plans represent give you serious value for your money. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry on speeds being throttled after you're over a data allotment.

Some legacy AT&T customers may have DSL internet from AT&T. The most affordable AT&T plan is about $50 per month, and this can either be basic DSL (speeds up to 75 Mbps) or the outstandding, fiber-based Internet 300. Availability of plans depends on your service area.

If you can get only AT&T fixed wireless, you may experience data caps and get 1 Mbps upload speeds. In this case, other internet providers might offer you better deals on DSL internet plans.

Pricing details vary by location. Visit
AT&T's website
or call 1-833-804-1770 to speak with a rep.
See pricing
CenturyLink brand
Value
4.0
Great fiber value meets high-cost, low-performance DSL plans

CenturyLink offers two types of plans, depending on your location. The more common option is DSL, which is relatively slow and offers inconsistent speeds. The other option is fiber, which is extremely fast and reliable.

Generally speaking, the DSL options are not a great value. The price is reasonable, but the speeds mean you’re likely to get more for your money elsewhere (this is true for many DSL providers). The fiber plans are a much better value—they offer much more speed for the money than CenturyLink’s DSL plans and are competitive with other providers’ fiber offerings. In fact, CenturyLink's 940 Mbps plan costs a little more than half of the national benchmark for similar plans. (1) We highly recommend CenturyLink fiber if you have it available.

Pricing details vary by location. Visit
CenturyLink's website
or call 1-833-804-2792 to speak with a rep.
See pricing
Ziply Fiber brand
Value
4.0
Low-cost internet plans

Ziply offers fast fiber internet at great prices. You get an exceptionally low introductory price for 12 months. Plus, you get professional installation at no charge, which is about a $90 value.

Ziply's pricing and promotions depends on your location and service area. You get very low, promotional pricing for the first 12 months, and then prices increase after the introductory period. You can ask what the price increase may be after your introductory period, but Ziply says this estimate is subject to change.

Ziply's low promotional pricing for the first 12 months is contingent upon enrolling in autopay and paperless billing. Here's an estimate of Ziply's promotional pricing and increases in select areas:

  • Fiber 100/100: $20 a month for 12 months, then $45 a month
  • Fiber 300/300: $30 a month for 12 months, then $65 a month
  • Fiber Gig: $50 a month for 12 months, then $85 a month
  • Fiber 2 Gigs: $60 a month for 12 months, then $95 a month

Ziply's slowest internet plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively for their introductory prices. (1) Its 1 gig plan is relatively more expensive, but its introductory price still comes in under 45% of the national benchmark for similar plans.

If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.

Pricing details vary by location. Visit
Ziply Fiber's website
or call 1-833-970-0803 to speak with a rep.
See pricing
AT&T logo
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s astoundingly accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a huge victory compared to experiences I've had with other internet providers.

When you have reliable internet from AT&T, you don't even think about it. All your internet-based needs are met, without any friction or worry. AT&T internet speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds, which is hardly noticeable (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup. With many other internet providers, the download speeds are much slower than the download speed, so this is a huge benefit.

Available speeds vary by location. Call 1-833-804-1770 to speak with a AT&T rep or
go to its website.
CenturyLink brand
Performance
4.5
Performance is excellent for areas with fiber access

There’s a performance divide based on the type of service available. The CenturyLink DSL plans can range from 15 to 100 Mbps, which is a wide range. Additionally, 15 Mbps just isn’t great these days. It doesn’t even reach broadband speeds (25 Mbps or more). That said, you shouldn’t have to worry about getting the advertised speed—whatever plan you sign up for, you seem to get what you pay for with CenturyLink.

On the other hand, the fiber plans offer Gigabit speeds (up to 940 Mbps), which is excellent. Additionally, fiber internet offers synchronous download speeds and upload speeds, meaning you can game, video chat, or upload large files just as fast as you binge Netflix. Fiber also tends to be inherently reliable because of the way the technology works—the light signals in fiber optic cables can carry more information over longer distances than coaxial cables. We have no complaints about performance on these plans.

Available speeds vary by location. Call 1-833-804-2792 to speak with a CenturyLink rep or
go to its website.
Ziply Fiber brand
Performance
5.0
Fast, reliable fiber in most areas

Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).

Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.

Available speeds vary by location. Call 1-833-970-0803 to speak with a Ziply Fiber rep or
go to its website.
AT&T logo
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

It's very easy to install AT&T fiber internet. In fact, internet installation really doesn't get easier. You can choose between professional installation or self-install, which is really nice. Many other internet providers don't give you the option to choose your installation type yourself. You can choose a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can only get DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99 and have them do everything for you.

If you're up for installing yourself, AT&T sends easy and clear instructions. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers. It's a really seamless DIY install experience.

If you prefer to have your AT&T internet installed for you, it's a breeze. You can count on fast and friendly service. I've personally interacted with in-person AT&T on a couple of occasions, and I was very happy with the experience. Professional installation is nice when you don't have the time, energy, or confidence to install internet yourself. You'll feel like you're getting the royal treatment as you sit back, relax, and have it done for you.

The AT&T wireless gateway is really nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks sleek on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

Equipment and installation options can vary widely depending on
AT&T plans
available in your area.
View plans
CenturyLink brand
Equipment and installation
4.5
A fee for self-installation, but good equipment at a decent price

CenturyLink installation is more or less on par with other providers in terms of installation procedures and costs. If your neighborhood is wired for only DSL with CenturyLink, you can have your internet service set up by a pro for somewhere between $129 and $300 based on the installation requirements. You can alternatively choose to do a self-install for $15.

If you live in an area wired for CenturyLink fiber, your pro installation and equipment rental are free, and you may be able to self-install for free. You could also wrangle unlimited data and an included mesh wireless network if you sign a contract, so be sure to ask. This is about on par with other fiber internet providers.

Find out whether you need a professional to come by or if you can handle setup yourself.

As for equipment, the CenturyLink modem and router are also pretty standard stuff. The company charges around $15 per month for equipment rentals for DSL customers. The gear is nothing to write home about, but it works. You can also buy the modem outright from CenturyLink for up to $200—whether this is a good deal for you depends on how long you plan to have CenturyLink as a provider.

We don’t particularly recommend buying your own router. Both the DSL and fiber services require a modem certified by CenturyLink to function, so you may as well save some money and use the built-in wireless router.

Equipment and installation options can vary widely depending on
CenturyLink plans
available in your area.
View plans
Ziply Fiber brand
Equipment and installation
4.0
Free professional installation

Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.

Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.

Equipment and installation options can vary widely depending on
Ziply Fiber plans
available in your area.
View plans
AT&T logo
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

Visit AT&T's website
or call 1-833-804-1770 for more information on contracts and money-back guarantees.
Go to provider
CenturyLink brand
Customer experience
3.0
Below-average customer service

CenturyLink consistently scores slightly below average in customer satisfaction (2), largely due to complaints about a lack of responsiveness regarding customer service. The service also gets a lot of complaints from new fiber internet customers, but complaints are very common industry-wide.

CenturyLink hires techs and contractors from around the country, so some inconsistency is expected. It redeems itself slightly, though, with an easy-to-use support page.

The company is expanding and we hear that many new cities will have fiber internet hookups from CenturyLink within the next few years. If you can get only DSL, though, you may have a connection as slow as 3 Mbps or one as fast as 100 Mbps, with huge variation in latency depending on how far you are from the nearest access point.

We like that CenturyLink provides DSL to customers who may have no other option, but we don't recommend the DSL offering if you have access to cable or fiber internet from another provider.

Visit CenturyLink's website
or call 1-833-804-2792 for more information on contracts and money-back guarantees.
Go to provider
Ziply Fiber brand
Customer experience
4.0
No contracts but early cancellation charges

Ziply has a good reputation for customer service. They offer free professional internet installation and no contracts, which are nice perks. Compared to competitors, Ziply prides itself on transparency.

Ziply provides excellent support. We love that Ziply provides professional installation for free, but we wish they offered a self-setup option, too. But it's nice that it's installed for you and it's one less thing you have to do yourself. Ziply has some great self-help content on its website for troubleshooting or changing out your router later if you'd like.

Ziply is really transparent about a lot of things related to their internet service. Ziply is clear that their promotional pricing is just for 12 months and it increases after that period. They're also transparent with the fact that you need to enroll in autopay and paperless billing to get promotional pricing.

One thing that's not clear in Ziply's language is that you may have to pay early termination charges if you cancel before 12 months of service. This can be a bit confusing because Ziply says it doesn't have contracts. But if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends.

All that said, Ziply’s customer service is decent, people are overall happy with service, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)

Visit Ziply Fiber's website
or call 1-833-970-0803 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
AT&T
4.1
(419)
5 Star
40%
4 Star
40%
3 Star
14%
2 Star
3%
1 Star
3%
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 6-17-2022
The service is acceptable with very few outtages however it is a bit pricey
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
It is ok, speed, reliability are ok
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 6-17-2022
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
CenturyLink
3.9
(76)
5 Star
34%
4 Star
41%
3 Star
16%
2 Star
8%
1 Star
1%
J
Jessicafrom Greenbrier, AR
CenturyLink Customer for 1+ years
Reviewed on: 6-17-2022
It is reliable and always works for us when we Need to do multiple things at once. It is good service. With good workers.
D
Davidfrom Colorado Springs, CO
CenturyLink Customer for 1+ years
Reviewed on: 6-17-2022
Over all good service it does however bog down at some points
J
Johnfrom Minneapolis, MN
CenturyLink Customer for 8+ years
Reviewed on: 6-17-2022
It's too slow, I don't have the capability for fast internet,
R
Ronikkafrom Sidney, MT
CenturyLink Customer for 1+ years
Reviewed on: 6-17-2022
Setting up was a pain but once on the board great service and great rate.
Ziply Fiber
3.0
(2)
5 Star
0%
4 Star
0%
3 Star
100%
2 Star
0%
1 Star
0%
R
Rowdyfrom Coos Bay , OR
Ziply Fiber Customer for Less than a year
Reviewed on: 11-21-2022
I love the service. The biggest problem is I signed up with the acp plan and every month they keep sending me a bill. The service is only 20 bucks a month and acp covers up to 30 dollars.
M
Michaelfrom Hillsboro, OR
Ziply Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Price was fine, but they are adding charges all the time. They need to make sure the customer feels taken care of. The last time we were on the phone, they made it seem like it was our fault when their lines were faulty. And they didn't offer a break or a credit for the downtime.
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Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed August 17, 2022.2. "Internet Service Providers," ACSI. Accessed Dec. 10, 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. "Satisfy Your Need for Speed," Ziply Fiber. Accessed 12 December 2022.3. "Why Choose Fiber?," Ziply Fiber. Accessed 12 December 2022.4. "Ziply Fiber Customer Reviews," Better Busines Bureau. Accessed 12 December 2022.