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Bend Broadband vs. MaxxSouth Broadband vs. Sparklight Internet plan comparison


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Headshot of Kathryn Casna
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Researched by
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Reviewed by
Bri FieldAssigning Editor
Updated 6/24/24

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Bend Broadband brand
Staff rating
3.8
Customer rating
4.0
(2)

  • Plans starting at $54.99
  • Download speeds up to 1Gbps
MaxxSouth Broadband
Staff rating
3.6
Customer rating
0.0
(0)

  • Plans starting at $14.99
  • Download speeds up to 1000 Mbps
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
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Bend Broadband brand
Staff rating
3.8

Big speeds and big value from a small-town provider

BendBroadband offers a surprisingly strong internet service to the towns around Bend, Oregon. Despite the occasional customer service issue, we think it’s one of the most compelling options in the area.

What we like

  • Competitive pricing
  • No contracts
  • Unlimited data options
What we dislike

  • Regular price increases
  • No true budget plan
Savings tip: Bend Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
MaxxSouth Broadband
Staff rating
3.6

Budget-friendly internet in Mississippi and Alabama

MaxxSouth Broadband delivers fast, reliable cable and fiber internet to much of Mississippi and some of Alabama. The internet service provider (ISP) packs a ton of value in its plans, especially for smaller households. But if you want top-notch customer service, this might not be the company for you.

What we like

  • Low prices
  • Fast, reliable plans
  • Inexpensive professional installation
What we dislike

  • Poor customer service
  • No self-setup option
  • Limited availability
Savings tip: MaxxSouth Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Bend Broadband brand
Value
4.0
Surprisingly strong value for a local provider

BendBroadband looks like a local brand, but it's actually owned by TDS, which services over 1,000 communities across the country(1). Still, it offers a surprisingly strong value proposition. BendBroadband's plans are competitively priced, there are no contracts required, and the installation and equipment fees are reasonable. Taken together, it feels like you get your money’s worth, which is ultimately the most important thing when assessing value.

Our one knock here is that there’s no true budget plan available for those who don’t need 300+ Mbps internet. For single-person households, 100 Mbps is often plenty fast, so this could be a drawback if you live alone—or with a couple of people who don't stream a lot or work from home.

Pricing details vary by location. Visit
Bend Broadband's website
or call 1-844-733-6485 to speak with a rep.
See pricing
MaxxSouth Broadband
Value
3.0
Low prices for the speed you can actually use

MaxxSouth offers plans ranging from 150 Mbps to an incredible 10 gigs. However, anything above 1 gig isn't yet widely available, and for good reason. Most households don't need near those speeds, and current devices can't use it anyway. So stick with MaxxSouth's 1 gig plans or lower. In fact, the slower your plan, the better the deal you get with MaxxSouth. A 150 Mbps plan costs just 28% of the national benchmark, while a 1 gig plan runs about 67% of the national benchmark (which is still a good deal). (1)

Plans come with unlimited data, decent upload speeds, and inexpensive equipment and installation—all with no contract. That’s a ton of value!

Pricing details vary by location. Visit
MaxxSouth Broadband's website
or call 1-844-719-0032 to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
Bend Broadband brand
Performance
4.5
BendBroadband delivers with excellent performance

Performance-wise, BendBroadband holds its own against competing internet service providers. There are plans available ranging from 300 Mbps to 1 Gbps, and reports indicate that the service is reliable. If we had to knock BendBroadband for anything performance-wise, it would be a lack of speeds above 1 Gbps—some cable competitors are offering up to 2 Gbps speeds, and we’d like to see the same from BendBroadband. These faster speeds can be useful for customers who download a large number of media files or frequently watch multiple concurrent 4K streams, for example. There are also data caps to be aware of, with overage charges up to $30 per month.

Available speeds vary by location. Call 1-844-733-6485 to speak with a Bend Broadband rep or
go to its website.
MaxxSouth Broadband
Performance
5.0
High-performance cable and fiber internet plans

MaxxSouth Broadband offers cable and fiber internet plans, both of which are highly reliable. MaxxSouth’s cable plans range from 150 Mbps to 1 gig download speeds, with upload speeds from 5 Mbps to 15 Mbps, which is better than a lot of other providers.

Some MaxxSouth fiber plans boast a whopping 10 gigs (holy cannoli!) with symmetrical connections (meaning the upload speeds match the download speeds). However, it's more realistic to see actual speeds max out at around 1 gig, even if you buy a faster plan. With 10 gigs, you could host the mother of all LAN parties (can we join?) and still have mountains of leftover bandwidth.

Available speeds vary by location. Call 1-844-719-0032 to speak with a MaxxSouth Broadband rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
Bend Broadband brand
Equipment and installation
4.0
A fantastic mesh Wi-Fi system and affordable installation

BendBroadband has jumped on the mesh network bandwagon and offers what it calls TDS Wi-Fi+. For those unfamiliar with the term, a mesh network is a system of multiple wireless routers that help spread your network over a larger area without losing signal strength. The result is fuller coverage of your entire home, with no weird dead spots or dropped connections. It’s often a big improvement on traditional single-router setups.

The TDS Wi-Fi+ set up is about $15 per month, plus $5 per month for each additional extender you need (most homes should be fine with the default). Customers can opt for a cheaper, standard equipment setup for $10 per month. However, many customers report problems with this router and opt to get their own(2).

BendBroadband also offers options for installation. You can opt for a free self-install kit. Or you can choose professional installation for around $50, which is one of the lower installation fees we’ve seen. In areas that aren’t eligible for self-install, the professional fee is waived, so it won’t cost you anything to get set up.

Equipment and installation options can vary widely depending on
Bend Broadband plans
available in your area.
View plans
MaxxSouth Broadband
Equipment and installation
4.0
Low-cost installation and quality gear

MaxxSouth has minimal equipment and installation costs. A router/modem combo is included in your plan’s pricing, which is a rare find indeed. If you have a large home or a big family, though, you probably want to spring for this provider’s eero TrueMesh Wi-Fi, which uses multiple signal extenders placed throughout your home for the best coverage. At a reasonable $15 per month, this Wi-Fi package also includes an app that helps you find and eliminate dead spots, set parental controls, and even gives you access to remote support.

MaxxSouth’s professional installation will cost you around $20 in most cases, though if your home isn’t quite internet ready, this cost could go up. Since professional installation usually costs $70–$100 even for plug-and-play homes, that’s a sweet deal. The downside is that there’s no free self-install option, which means you’ll have to schedule an appointment. But there are worse trade-offs.

Equipment and installation options can vary widely depending on
MaxxSouth Broadband plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
Bend Broadband brand
Customer experience
3.0
Occasional customer service hiccups hamper an otherwise excellent ISP

Living with BendBroadband has its ups and downs. The day-to-day experience is solid for most customers, and the speeds seem to be consistent with what’s advertised. However, a few customers complain about regular price hikes and unreliable service that drops occasionally. Some customers also report poor customer service over the phone.

Because BendBroad is now owned by TDS, we would expect some changes in customer service moving forward. However, TDS rates about the same for customer service as Bend, so you may experience different issues and still feel the overall level of satisfaction.

Visit Bend Broadband's website
or call 1-844-733-6485 for more information on contracts and money-back guarantees.
Go to provider
MaxxSouth Broadband
Customer Experience
2.5
Decent self-help options, but customer service needs improvement

We love that installation is just $20 in most cases and that you can call into MaxxSouth customer service 24/7/365. However, some of the customer reviews suggest that the low price and availability aren’t all they’re cracked up to be. Multiple reviews cite technicians leaving holes in walls, unsightly cables, or non-functioning internet in their wake, while others say it’s hard to get a person on the phone when they call in.

MaxxSouth has some decent self-help content on its website to help you troubleshoot issues on your own, but not all issues can be solved this way. We’d love to see MaxxSouth’s customer service rise to the level of its value in other areas.

Visit MaxxSouth Broadband's website
or call 1-844-719-0032 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
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Bend Broadband
4.0
(2)
5 Star
50%
4 Star
0%
3 Star
50%
2 Star
0%
1 Star
0%
B
Brittany from West Chester , OH
Bend Broadband Customer for 1+ years
Reviewed on: 8-29-2022
Okay okay I’ll be there in about a minute. I don’t have a phone number on my account so I’m just. Okay okay I’ll let you know when I get home from the.
M
Maryfrom Bend, OR
Bend Broadband Customer for 4+ years
Reviewed on: 6-22-2022
The internet speed has improved,as has connectivity. They need to lower their prices and improve their customer service.
MaxxSouth Broadband
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
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Endnotes and sources
1. "About Us," TDS. Accessed 15 December 2022.2. "How is BendBroadband?" Reddit. Accessed 15 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 1 February 2023.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.