We were extremely impressed with Brightspeed’s prices—you’ll be hard-pressed to find a better deal on gigabit fiber internet. While its fiber coverage area is growing, it currently remains very small. Plus, it's a brand-new provider so there are still a lot of unknowns.
Buckeye Broadband offers a good internet experience for residents of the Toledo area. However, substantial price hikes, high prices on the faster plans, and a reputation for poor customer service make it tough to recommend for certain customers.
Starlink uses new low-orbit technology to deliver satellite internet to customers around the globe. The company got its start offering faster speeds and much lower latency than other satellite providers, but now offers download speeds comparable to those offered by other satellite providers. Starlink still offers decently low latency for satellite, but it can’t compete against fiber or cable internet providers.
Brightspeed is slowly building out a fiber network that offers a pretty great value at $65 per month for up to 940 Mbps. That’s just 7 cents per Mbps, which puts it right in line with top fiber providers like AT&T. Unfortunately, this fiber service is still not widely available.
Because Brightspeed’s fiber footprint is still fairly small, the vast majority of Brightspeed’s current service offerings are DSL. That means that you’re going to pay more money for less speed—it’s just the nature of the DSL beast.
The upshot is that Brightspeed’s DSL prices are actually pretty competitive, starting at $50 per month. With advertised speeds of up to 140 Mbps (but often lower, depending on where you live), that puts the provider at about 36 cents per Mbps. This, of course, falls far short of most cable and fiber providers.
Learn more about the differences between fiber and DSL internet.
Buckeye Broadband isn't a bad deal if you're looking at the introductory price. In fact, for the first six months of service, you can often get a better deal with Buckeye than with the major national players. However, while most providers will guarantee prices for a year or two, you'll see significant price hikes from Buckeye after only six months if you have one of their cable plans. Fiber plans are a bit better, with promotional prices that last 12 months.
In most cases, the month seven price hike will amount to an additional $20 per month on your bill. Then, once the regular rate is applied, it is often double the advertised promotional price. Most Buckeye plans don't have contracts, but you might be locked into these higher prices if you sign one to get a specific deal. We also don't like that the length of the promotional period isn't obvious unless you read the fine print.
Starlink offers a variety of internet plans in four main categories: Standard, Priority, Mobile, and Mobile Priority. Its Standard plan is decent for home internet if you don’t have any fiber or cable internet options, but it will cost $90–$120. The Mobile plan is intended for RVs and travelers. These standard plans aren’t subject to official data caps, which is a nice change! If you go with the mobile option, you can pause it month to month but your traffic will be deprioritized relative to home and priority users.
Starlink’s most expensive plans are now named Priority plans, and there’s one for fixed locations and one for use on the go. Both have data caps, and both require a spendy high-performance receiver. Both plans cost at least $250 per month, with increased rates if you need more high-speed data. That’s some of the most expensive prices we’ve seen for internet anywhere, so these plans are pretty hard to recommend for most households.
Satellite internet provider Viasat has plans that are priced similarly to Starlink's standard options, but with data caps and much higher latency. That means that, while you can get a Viasat plan of 100 Mbps in some places, your connection will still feel very slow because it takes so long for data to get to and from the high-orbit satellites. HughesNet, the other big satellite provider in the US, has pricing similar to Starlink's but strict data caps and download speeds that reach only 25 Mbps.
Even with its benefits compared to other satellite providers, Starlink earned a pretty low score on value because the service is much slower and more expensive than home internet from cable or fiber internet providers. It doesn’t compete very well against DSL or fixed wireless internet either, but it’s a decent option of last resort if you are a digital nomad or live in a rural area.
Impressive is definitely the right word to describe Brightspeed’s performance. The fiber service is excellent, with symmetrical speeds up to 940 Mbps. Symmetrical speed means the upload and download speeds are equal, which makes for much better overall performance compared to typical services where upload is significantly slower.
The DSL service is competitive with most other DSL providers, and seems to be fairly reliable—although we have heard some complaints of outages and interruptions. That said, it is DSL, so you’re only going to get limited speeds.
Our main concern with Brightspeed’s performance is simply how new the company is. It hasn’t had a chance to prove itself yet, and there may be growing pains as it builds out its fiber network. That said, we don’t expect many issues with DSL, since Brightspeed basically inherited the infrastructure directly from CenturyLink.
In terms of speed, Buckeye Broadband competes well. The company offers a range of speeds up to 1 gig, with a good spread of package tiers. There are two types of service—cable internet and fiber—and both offer speedy downloads. The fiber plans also come with symmetrical speeds, meaning the upload speed and download speed are equal—excellent for content creators and anyone else who uploads and shares lots of large files.
Additionally, Buckeye Broadband offers unlimited data. We're happy about this update since cable plans used to only come with 250 GB of data. For a modern household, that's not nearly enough--on average, people typically use around 536 GB of data per month (1). You could upgrade to unlimited data for $30 per month before, but we're happy to see it included from the get-go.
Starlink once offered download speeds that were much, much faster than what satellite competitors could offer, but the company changed its plans and pricing in May of 2023. Today, the service sells home internet with download speeds of 25–100 Mbps, upload speeds of 5–10 Mbps, and latency in the range of 25–50 ms. Those speeds look fast enough for gaming and video conferencing on paper, but third-party research from Ookla found that Starlink users are getting average download speeds of about 66 Mbps, upload speeds of nearly 8 Mbps, and latency of a 62 ms in the first quarter of 2023. That kind of service might be good enough for online shopping or even streaming one show in high definition, but you wouldn’t be able to make video calls, play some online games, or livestream your gameplay. (1)
That same study showed Starlink performed better on all speed metrics than competitors Viasat or HughesNet, but was worse than cable and fiber providers across the board. Unfortunately, Starlink speeds are slowing as the company adds new subscribers because of network congestion. The change in plan offerings is the best evidence of that, but it's not hopeless. The company has launched nearly 4,000 satellites and is planning new launches with updated V2 equipment it says will improve reliability and handle much more bandwidth. (2)
Brightspeed installation is relatively straightforward. The professional installation has a $99 fee attached, which is pretty standard, but self-installation is free. You’ll probably have to go for the pro install with a fiber plan, since you’ll need an optical network terminal (ONT) installed.
For DSL service, you have a choice of professional installation or self-installation, though you can only self-install DSL service if you already have a phone jack in your home. If you don’t, a technician will have to come out and add one.
The equipment is also straightforward. You get a basic wireless gateway (a combination modem and router) that’ll get you online and handle the speeds for your plan. There are none of the mesh systems and other fancy extras some providers offer, but it’ll do the job. Equipment rental will run you $15 per month, which is fairly standard.
That’s kind of the theme with Brightspeed’s equipment and installation process. There’s nothing bad or out of the ordinary, but there’s also nothing particularly interesting or exciting about it.
Buckeye Broadband's equipment situation depends on whether you have cable or fiber.
Buckeye uses pretty standard Arris wireless gateways for its cable plans. Customers can rent one from the provider for $14 per month, which is in line with most other providers. You can also opt to bring your own equipment—the provider has a list of supported modems to choose from.
Fiber plans include free SmartNet routers powered by eero. However, after chatting with a customer service rep about unclear terms of service, we found out there is a $120 activation fee for any SmartNet services unless you sign a 12-month contract. Since you can keep your promotional price for the length of the contract, that's not a deal-breaker, but it is something to keep in mind.
As for installation, Buckeye doesn’t charge a fee for either installation or service activation with most plans. In the event you somehow land on a package that doesn’t waive the installation fee, it’s only $10, which is lower than most providers—it’s usually closer to $100 for a professional installation.
Unlike other satellite internet providers, Starlink does not require (or even offer) professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.
If you need internet while traveling, you'll need one of Starlink’s mobile plans. If you don’t need to use the receiver while you’re traveling faster than 10 miles per hour, you can stick with the basic $600 model. If you need internet while your RV or boat is moving, though, you’ll need one of the Mobile Priority plans and the required high-performance receiver.
To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.
Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment in the US, or require an activation fee. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, which is more than you would pay for Viasat or HughesNet equipment. If you need the high-performance Starlink kit because of either extreme weather or your Priority service plan, setup starts at $2,500 before taxes.
If one area will make or break Brightspeed, it’s customer experience. The provider got its start by acquiring a large number of DSL markets from CenturyLink, so a lot of customers had their internet service transition from one provider to another. A sudden shift in customer experience here could have been really bad.
Opinions of the service are quite mixed so far. Some customers seem to be having a fine experience, with no noticeable change from how things were with CenturyLink. Others have had a rockier transition, with major complaints about speed and customer service.
These types of reports may give you pause, but since the provider is new and the transition from CenturyLink is still happening, things may improve.
The combination of solid performance and minimal fees makes for a good overall experience with Buckeye. However, as with all internet providers, there are some issues. The first is that the prices increase substantially after the introductory period. This is normal internet provider stuff, but that doesn’t mean we have to like it.
The second issue is a general reputation for poor customer service. You’ll quickly find complaints online about communication difficulties and service reliability.
In our research, we thought some of the terms were pretty hard to find on the website, but it only took a few minutes to get in contact with a customer service rep via their online chat feature, and they were able to answer our questions.
Not everyone has a bad experience with Buckeye, but clearly, not everyone has a good experience, either, so just be aware of what you’re getting into.
Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.
Elon Musk, CEO of Starlink, recently said delays were most common in highly populated areas, but rural areas are the best place for the service, anyway. (3) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (4) Some customers who pre-ordered Starlink kits have had to wait more than a year to receive them and received few updates from the company (5), but you can look up your address using this Starlink map to find out what to expect.
Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website offers a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.