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Brightspeed vs. Starlink vs. Xfinity Internet plan comparison


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Researched by
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Reviewed by
Updated 6/26/24

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BRIGHTSPEED
Staff rating
3.6

  • Plans starting at $50.00
  • Download speeds up to 940 Mbps
Starlink
Staff rating
2.6
Customer rating
4.7
(4)

  • Plans starting at $120.00
  • Download speeds up to 100 Mbps
Xfinity brand
Staff rating
4.2
Customer rating
4.1
(479)

  • Plans starting at $19.99
  • Download speeds up to 6000 Mbps
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BRIGHTSPEED
Staff rating
3.6

We were extremely impressed with Brightspeed’s prices—you’ll be hard-pressed to find a better deal on gigabit fiber internet. While its fiber coverage area is growing, it currently remains very small. Plus, it's a brand-new provider so there are still a lot of unknowns.

What we like

  • No data caps or contracts
  • Reasonable pricing
  • Good availability on DSL
What we dislike

  • Mostly limited to DSL
  • New, unproven company
Savings tip: Brightspeed often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Starlink
Staff rating
2.6

Satellite internet with cutting-edge technology

Starlink uses new low-orbit technology to deliver satellite internet to customers around the globe. The company got its start offering faster speeds and much lower latency than other satellite providers, but now offers download speeds comparable to those offered by other satellite providers. Starlink still offers decently low latency for satellite, but it can’t compete against fiber or cable internet providers.

What we like

  • Low latency
  • Expanding coverage
  • Options for mobile satellite connectivity
What we dislike

  • High upfront equipment cost
  • Slower speeds than originally advertised
  • Poor reputation for customer service
Savings tip: Starlink often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Xfinity brand
Staff rating
4.2

Lightning-fast, reliable internet at an excellent price

Xfinity is a fantastic provider overall. It offers fast speeds, reliable service, and reasonable prices. Some plans still require contracts, and others still have data limits. Watch out for Xfinity’s hidden fees and spotty customer service record, but it may not be as bad as it once was.

What we like

  • Consistently fast speeds
  • Wide availability
  • Excellent pricing
What we dislike

  • Data caps on some plans
  • Some billing complaints
Savings tip: Xfinity often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
BRIGHTSPEED
Value
4.0
Excellent fiber deals (and decent DSL)

Brightspeed is slowly building out a fiber network that offers a pretty great value at $65 per month for up to 940 Mbps. That’s just 7 cents per Mbps, which puts it right in line with top fiber providers like AT&T. Unfortunately, this fiber service is still not widely available.

Because Brightspeed’s fiber footprint is still fairly small, the vast majority of Brightspeed’s current service offerings are DSL. That means that you’re going to pay more money for less speed—it’s just the nature of the DSL beast.

The upshot is that Brightspeed’s DSL prices are actually pretty competitive, starting at $50 per month. With advertised speeds of up to 140 Mbps (but often lower, depending on where you live), that puts the provider at about 36 cents per Mbps. This, of course, falls far short of most cable and fiber providers.

Learn more about the differences between fiber and DSL internet.

Pricing details vary by location. Visit
Brightspeed's website
or call 1-833-438-0878 to speak with a rep.
See pricing
Starlink
Value
2.0
Average pricing among satellite providers

Starlink offers a variety of internet plans in four main categories: Standard, Priority, Mobile, and Mobile Priority. Its Standard plan is decent for home internet if you don’t have any fiber or cable internet options, but it will cost $90–$120. The Mobile plan is intended for RVs and travelers. These standard plans aren’t subject to official data caps, which is a nice change! If you go with the mobile option, you can pause it month to month but your traffic will be deprioritized relative to home and priority users.

Starlink’s most expensive plans are now named Priority plans, and there’s one for fixed locations and one for use on the go. Both have data caps, and both require a spendy high-performance receiver. Both plans cost at least $250 per month, with increased rates if you need more high-speed data. That’s some of the most expensive prices we’ve seen for internet anywhere, so these plans are pretty hard to recommend for most households.

Satellite internet provider Viasat has plans that are priced similarly to Starlink's standard options, but with data caps and much higher latency. That means that, while you can get a Viasat plan of 100 Mbps in some places, your connection will still feel very slow because it takes so long for data to get to and from the high-orbit satellites. HughesNet, the other big satellite provider in the US, has pricing similar to Starlink's but strict data caps and download speeds that reach only 25 Mbps.

Even with its benefits compared to other satellite providers, Starlink earned a pretty low score on value because the service is much slower and more expensive than home internet from cable or fiber internet providers. It doesn’t compete very well against DSL or fixed wireless internet either, but it’s a decent option of last resort if you are a digital nomad or live in a rural area.

Pricing details vary by location. Visit
Starlink's website
or call to speak with a rep.
See pricing
Xfinity brand
Value
4.0
Fast internet speeds at a great price

Xfinity is generally a very good value, especially at the middle and lower tiers. In fact, it offers some of the best budget plans of any of the major internet service providers. Eligible households may qualify for high-speed internet as low as $9.95 a month with unlimited data and equipment.

Depending on your area, you can get a 50 Mbps Internet Essentials plan for less than $20 per month and a 400 Mbps plan for $50 per month. Those plans have a data cap of 1.2 terabytes which is a high data cap. Data caps are common among cable internet service providers (ISPs). Removing it costs an extra $30. But overall, this pricing is an excellent deal for the speeds you're getting.

The 400 Mbps plan, which is about right for an average family that's online a lot, is also a great price. It rings in at about 36% of the national benchmark in its range. (1) That means you're paying just $0.18 per megabit, with plenty of megabits to go around.

Faster internet plans are available from Xfinity. Some areas can get speeds up to 2 Gbps, and others can get plans as fast as 6 Gbps. For reference, 6 Mbps is ridiculously fast, and it also comes at a higher price. Most households don’t need 6 Gbps internet speeds unless they’re streaming a ton of 4K content or have several people gaming online at the same time. These fast internet plans do come with unlimited data, though, so it might still be worth it for some households.

Pricing details vary by location. Visit
Xfinity's website
or call 1-844-443-5171 to speak with a rep.
See pricing
BRIGHTSPEED
Performance
4.0
Impressive fiber speeds

Impressive is definitely the right word to describe Brightspeed’s performance. The fiber service is excellent, with symmetrical speeds up to 940 Mbps. Symmetrical speed means the upload and download speeds are equal, which makes for much better overall performance compared to typical services where upload is significantly slower.

The DSL service is competitive with most other DSL providers, and seems to be fairly reliable—although we have heard some complaints of outages and interruptions. That said, it is DSL, so you’re only going to get limited speeds.

Our main concern with Brightspeed’s performance is simply how new the company is. It hasn’t had a chance to prove itself yet, and there may be growing pains as it builds out its fiber network. That said, we don’t expect many issues with DSL, since Brightspeed basically inherited the infrastructure directly from CenturyLink.

Available speeds vary by location. Call 1-833-438-0878 to speak with a Brightspeed rep or
go to its website.
Starlink
Performance
3.0
Speeds are slowing as more people sign up

Starlink once offered download speeds that were much, much faster than what satellite competitors could offer, but the company changed its plans and pricing in May of 2023. Today, the service sells home internet with download speeds of 25–100 Mbps, upload speeds of 5–10 Mbps, and latency in the range of 25–50 ms. Those speeds look fast enough for gaming and video conferencing on paper, but third-party research from Ookla found that Starlink users are getting average download speeds of about 66 Mbps, upload speeds of nearly 8 Mbps, and latency of a 62 ms in the first quarter of 2023. That kind of service might be good enough for online shopping or even streaming one show in high definition, but you wouldn’t be able to make video calls, play some online games, or livestream your gameplay. (1)

That same study showed Starlink performed better on all speed metrics than competitors Viasat or HughesNet, but was worse than cable and fiber providers across the board. Unfortunately, Starlink speeds are slowing as the company adds new subscribers because of network congestion. The change in plan offerings is the best evidence of that, but it's not hopeless. The company has launched nearly 4,000 satellites and is planning new launches with updated V2 equipment it says will improve reliability and handle much more bandwidth. (2)

Available speeds vary by location. Call to speak with a Starlink rep or
go to its website.
Xfinity brand
Performance
5.0
Some of the best internet reliability

Xfinity internet performance is excellent. Its speeds are fast and reliable. In fact, in many markets, it has one of the fastest internet speeds around. Xfinity's internet service is reliable and consistent. If outages occur, Xfinity is responsive and generally restores service within hours. Xfinity internet is also highly rated for speed (2), and research from the US Federal Communication Commission (FCC) scored it among the top for reliability (3).

Available speeds vary by location. Call 1-844-443-5171 to speak with a Xfinity rep or
go to its website.
BRIGHTSPEED
Equipment and installation
3.5
Decent equipment and self-install options

Brightspeed installation is relatively straightforward. The professional installation has a $99 fee attached, which is pretty standard, but self-installation is free. You’ll probably have to go for the pro install with a fiber plan, since you’ll need an optical network terminal (ONT) installed.

For DSL service, you have a choice of professional installation or self-installation, though you can only self-install DSL service if you already have a phone jack in your home. If you don’t, a technician will have to come out and add one.

The equipment is also straightforward. You get a basic wireless gateway (a combination modem and router) that’ll get you online and handle the speeds for your plan. There are none of the mesh systems and other fancy extras some providers offer, but it’ll do the job. Equipment rental will run you $15 per month, which is fairly standard.

That’s kind of the theme with Brightspeed’s equipment and installation process. There’s nothing bad or out of the ordinary, but there’s also nothing particularly interesting or exciting about it.

Equipment and installation options can vary widely depending on
Brightspeed plans
available in your area.
View plans
Starlink
Equipment and installation
2.5
High upfront equipment costs but easy self installation with an app

Unlike other satellite internet providers, Starlink does not require (or even offer) professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.

If you need internet while traveling, you'll need one of Starlink’s mobile plans. If you don’t need to use the receiver while you’re traveling faster than 10 miles per hour, you can stick with the basic $600 model. If you need internet while your RV or boat is moving, though, you’ll need one of the Mobile Priority plans and the required high-performance receiver.

To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.

Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment in the US, or require an activation fee. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, which is more than you would pay for Viasat or HughesNet equipment. If you need the high-performance Starlink kit because of either extreme weather or your Priority service plan, setup starts at $2,500 before taxes.

Equipment and installation options can vary widely depending on
Starlink plans
available in your area.
View plans
Xfinity brand
Equipment and installation
4.0
DIY or professional install and Wi-Fi equipment

Xfinity internet offers the choice of professional and self-installation. The professional option is often more affordable than competitors, at $100. It's required if you haven't had Xfinity service at the address for more than 12 months. The self-install kit is free, but you may pay for shipping and handling. If you have trouble installing yourself, you can contact customer service for help, but beware that you may face long hold times.

As for equipment, the Xfinity xFi gateway is fairly typical (and costs a fairly typical $14 per month). You can add a Wi-Fi extender (and unlimited data) if you bump up to xFi Complete for about $15 per month for the first two years (and $25 per month starting in year 3). This is a bit steep for just the extender—you can grab an excellent Wi-Fi extender for right around $50. However, using Xfinity's equipment gives you unlimited data, and you qualify for a free upgrade after three years.

Read more about how internet bills work.

If you use your own equipment, unlimited data costs an extra $30 per month for lower tier plans, but is included for plans of at least 1 Gbps.

Equipment and installation options can vary widely depending on
Xfinity plans
available in your area.
View plans
BRIGHTSPEED
Customer experience
3.0
The great unknown

If one area will make or break Brightspeed, it’s customer experience. The provider got its start by acquiring a large number of DSL markets from CenturyLink, so a lot of customers had their internet service transition from one provider to another. A sudden shift in customer experience here could have been really bad.

Opinions of the service are quite mixed so far. Some customers seem to be having a fine experience, with no noticeable change from how things were with CenturyLink. Others have had a rockier transition, with major complaints about speed and customer service.

These types of reports may give you pause, but since the provider is new and the transition from CenturyLink is still happening, things may improve.

Visit Brightspeed's website
or call 1-833-438-0878 for more information on contracts and money-back guarantees.
Go to provider
Starlink
Customer experience
3.0
Tech-savvy customers with a do-it-yourself attitude will have the best experience with Starlink

Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.

Elon Musk, CEO of Starlink, recently said delays were most common in highly populated areas, but rural areas are the best place for the service, anyway. (3) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (4) Some customers who pre-ordered Starlink kits have had to wait more than a year to receive them and received few updates from the company (5), but you can look up your address using this Starlink map to find out what to expect.

Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website offers a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.

Visit Starlink's website
or call for more information on contracts and money-back guarantees.
Go to provider
Xfinity brand
Customer experience
4.0
Rapidly improving customer service scores

The Xfinity internet customer experience is a mixed bag. On the one hand, you have reliable service, with the option for unlimited data if you want it. This makes for a great day-to-day experience with Xfinity.

On the other hand, Xfinity internet has a spotty customer service track record. It ranks above average on customer surveys (4). While customer service seems to be above average, not everyone has a great experience, and we've seen some complaints about billing issues and miscommunication between the company and their technicians.

If you need to connect with the company, we recommend using its customer service portal and downloading the Xfinity app first before trying to reach reps by phone.

Visit Xfinity's website
or call 1-844-443-5171 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Brightspeed
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Starlink
4.7
(4)
5 Star
75%
4 Star
25%
3 Star
0%
2 Star
0%
1 Star
0%
J
Johnfrom Hebron, MD
Starlink Customer for Less than a year
Reviewed on: 4-22-2023
Starlink works well in our area. Where we live, cell service and cable do not exist. The speed is comparable to cable speeds.
B
Bonniefrom Palestine, TX
Starlink Customer for Less than a year
Reviewed on: 4-2-2023
The speed of the internet is great. The improvement would be to have a dark dish instead a white one for aesthetic purposes. As well, for the pricing to not increase after just a few months of usage after a year of waiting to receive the service.
A
Amir Khubanifrom Demarest, NJ
Starlink Customer for Less than a year
Reviewed on: 9-11-2022
It is very reliable, since I can use it without an actual connection. It is pretty expensive.
B
Briana from Boise, ID
Starlink Customer for 4+ years
Reviewed on: 8-29-2022
It's pretty good, though the box is a bit old and they tend to not be the best with tech support. Overall we're happy with it.
Xfinity
4.1
(479)
5 Star
41%
4 Star
41%
3 Star
14%
2 Star
2%
1 Star
2%
R
Ronfrom Red Bank, NJ
Xfinity Customer for 8+ years
Reviewed on: 6-17-2022
The service offered and the connection and the costs all meet my desires
R
Rebeccafrom Olathe, KS
Xfinity Customer for 4+ years
Reviewed on: 6-17-2022
Xfinity has been a great service provider. Fast speeds and good customer service. I like the flexibility of different programs available. I also like the cost. It is pretty compareable and a manageable month payment.
D
Davidfrom Aurora, CO
Xfinity Customer for 8+ years
Reviewed on: 6-17-2022
I think I pay too much, especially when I hear the offers to potential new customers. No attention is given to reducing the cost for us loyal customers. Phoning Customer Service is a nightmare I will avoid sat all costs. Reliability is good, speeds questionable at times, Flex is a great product.
D
Darrylfrom Monroe, GA
Xfinity Customer for 8+ years
Reviewed on: 6-17-2022
It is very fast and reliable. It always has a good signal. They do not need to improve.
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Endnotes and sources
Endnotes and sources
As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
1. "2022 Urban Rate Survey," FCC. Retrieved Dec. 7, 2022.2. "Speed Test Global Index," SpeedTest.net. Accessed 19 October, 2022.3. "Measuring Broadband America," Federal Communications Commission. Accessed 19 October 2022 4. "Internet Service Providers," American Customer Satisfaction Index. Accessed 19 October 2022.