Switchful Logo

Brightspeed vs. T-Mobile vs. WOW! Internet plan comparison


Headshot of Dave Schafer
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Headshot of Vilja Johnson
Reviewed by
Updated 6/26/24

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
BRIGHTSPEED
Staff rating
3.6

  • Plans starting at $50.00
  • Download speeds up to 940 Mbps
T-Mobile brand
Staff rating
3.7
Customer rating
4.2
(110)

  • Plans starting at $50.00
  • Download speeds up to 182 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
city map lines pattern
Check availability
See what providers service your area.
BRIGHTSPEED
Staff rating
3.6

We were extremely impressed with Brightspeed’s prices—you’ll be hard-pressed to find a better deal on gigabit fiber internet. While its fiber coverage area is growing, it currently remains very small. Plus, it's a brand-new provider so there are still a lot of unknowns.

What we like

  • No data caps or contracts
  • Reasonable pricing
  • Good availability on DSL
What we dislike

  • Mostly limited to DSL
  • New, unproven company
Savings tip: Brightspeed often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
T-Mobile brand
Staff rating
3.7

Inexpensive high-speed internet with no contracts

T-Mobile provides an inexpensive 5G internet plan with no contract and decent speed, but not a lot of choices or professional installation.

What we like

  • One low price
  • No commitment
  • Relatively fast
What we dislike

  • Not widely available
  • No professional installation available
  • Inconsistent speeds
Savings tip: T-Mobile often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
BRIGHTSPEED
Value
4.0
Excellent fiber deals (and decent DSL)

Brightspeed is slowly building out a fiber network that offers a pretty great value at $65 per month for up to 940 Mbps. That’s just 7 cents per Mbps, which puts it right in line with top fiber providers like AT&T. Unfortunately, this fiber service is still not widely available.

Because Brightspeed’s fiber footprint is still fairly small, the vast majority of Brightspeed’s current service offerings are DSL. That means that you’re going to pay more money for less speed—it’s just the nature of the DSL beast.

The upshot is that Brightspeed’s DSL prices are actually pretty competitive, starting at $50 per month. With advertised speeds of up to 140 Mbps (but often lower, depending on where you live), that puts the provider at about 36 cents per Mbps. This, of course, falls far short of most cable and fiber providers.

Learn more about the differences between fiber and DSL internet.

Pricing details vary by location. Visit
Brightspeed's website
or call 1-833-438-0878 to speak with a rep.
See pricing
T-Mobile brand
Value
4.0
One plan, one very low price

T-Mobile 5G Home Internet comes in one download speed (182 Mbps), which is fast enough for a lot of people but slower than most cable plans (up to 1 Gbps) and fiber plans (up to 5 Gbps). The good news? T-Mobile’s plan includes unlimited data, but there may be slowdowns when the network is congested. It’ll cost you $50, which is $0.50 per Mbps, and about right for 5G plans. However, overall, 5G internet is super cheap compared to other kinds of broadband internet. The Federal Communications Commission (FCC) benchmarks similar broadband plans at $105.67/month, (1) which comes out to more than a dollar per Mbps!

Even better, if you’re already a T-Mobile customer with a qualifying Magenta plan, your rate is $25/month. If max download speeds of 100 Mbps works for you, T-Mobile 5G Home Internet is a pretty sweet deal, especially if you’re already a customer. But if you’re looking for more plan options, you won’t find them here.

Pricing details vary by location. Visit
T-Mobile's website
or call 1-833-922-2124 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
BRIGHTSPEED
Performance
4.0
Impressive fiber speeds

Impressive is definitely the right word to describe Brightspeed’s performance. The fiber service is excellent, with symmetrical speeds up to 940 Mbps. Symmetrical speed means the upload and download speeds are equal, which makes for much better overall performance compared to typical services where upload is significantly slower.

The DSL service is competitive with most other DSL providers, and seems to be fairly reliable—although we have heard some complaints of outages and interruptions. That said, it is DSL, so you’re only going to get limited speeds.

Our main concern with Brightspeed’s performance is simply how new the company is. It hasn’t had a chance to prove itself yet, and there may be growing pains as it builds out its fiber network. That said, we don’t expect many issues with DSL, since Brightspeed basically inherited the infrastructure directly from CenturyLink.

Available speeds vary by location. Call 1-833-438-0878 to speak with a Brightspeed rep or
go to its website.
T-Mobile brand
Performance
3.0
Faster than advertised, but awkwardly unpredictable

As with any fixed wireless internet provider, speeds fluctuate widely and can be affected by weather, terrain, peak hours, and more. That means you’ll rarely get a steady 100 Mbps. T-Mobile says you’ll likely see anywhere from 33 to 182 Mbps for download and 8 to 25 Mbps for upload. (2) But we think T-Mobile should toot its horn a little louder. Independent research shows speeds average out to around 119 Mbps for download and 16 Mbps for upload—both of which leave other wireless ISPs in the dust. (3)

Generally, 5G internet isn’t as fast as cable internet (up to 1,000 Mbps, or 1 Gbps) or fiber (up to 5 Gbps). But for most people, it’ll feel pretty zippy. Unfortunately, if you’re using your connection for gaming, the inconsistency could cause unpredictable, frustrating lags.

Available speeds vary by location. Call 1-833-922-2124 to speak with a T-Mobile rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
BRIGHTSPEED
Equipment and installation
3.5
Decent equipment and self-install options

Brightspeed installation is relatively straightforward. The professional installation has a $99 fee attached, which is pretty standard, but self-installation is free. You’ll probably have to go for the pro install with a fiber plan, since you’ll need an optical network terminal (ONT) installed.

For DSL service, you have a choice of professional installation or self-installation, though you can only self-install DSL service if you already have a phone jack in your home. If you don’t, a technician will have to come out and add one.

The equipment is also straightforward. You get a basic wireless gateway (a combination modem and router) that’ll get you online and handle the speeds for your plan. There are none of the mesh systems and other fancy extras some providers offer, but it’ll do the job. Equipment rental will run you $15 per month, which is fairly standard.

That’s kind of the theme with Brightspeed’s equipment and installation process. There’s nothing bad or out of the ordinary, but there’s also nothing particularly interesting or exciting about it.

Equipment and installation options can vary widely depending on
Brightspeed plans
available in your area.
View plans
T-Mobile brand
Equipment and installation
4.0
You’ll need an app for that

T-Mobile uses a 5G gateway (included at no additional cost) to turn cell signal into Wi-Fi for your home. It’s strong enough to send signal about 30 feet away, depending on how many walls are in the way. It’s compatible with most mesh network extenders. Plus, you can create up to four separate networks, so you can create one for Airbnb guests or your least favorite roommate.

According to T-Mobile, installation should take around 15 minutes—if you have an Android or iOS phone and can download the T-Mobile internet app. If that doesn’t work out, you can call T-Mobile customer service and someone will help you get set up. If you don’t get cell signal or a landline at home, though, you’re going to have a rough day.

Equipment and installation options can vary widely depending on
T-Mobile plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
BRIGHTSPEED
Customer experience
3.0
The great unknown

If one area will make or break Brightspeed, it’s customer experience. The provider got its start by acquiring a large number of DSL markets from CenturyLink, so a lot of customers had their internet service transition from one provider to another. A sudden shift in customer experience here could have been really bad.

Opinions of the service are quite mixed so far. Some customers seem to be having a fine experience, with no noticeable change from how things were with CenturyLink. Others have had a rockier transition, with major complaints about speed and customer service.

These types of reports may give you pause, but since the provider is new and the transition from CenturyLink is still happening, things may improve.

Visit Brightspeed's website
or call 1-833-438-0878 for more information on contracts and money-back guarantees.
Go to provider
T-Mobile brand
Customer experience
4.0
Award-winning customer service, but a lackluster guarantee

T-Mobile is fairly new to providing home internet, but it has a solid track record of providing great service to its mobile customers. Both contract and non-contract customers see the best service in the industry, according to J.D. Power. (4)

We don’t like T-Mobile’s short 15-day money-back guarantee, which doesn’t give you much time for a test drive. (We much prefer Starry’s 30-day guarantee.) Even worse, your countdown starts when T-Mobile ships your 5G Gateway, not when it arrives. If there are any shipping delays or it takes you a day or two to get set up, you’ll run out of testing time fast.

Visit T-Mobile's website
or call 1-833-922-2124 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Brightspeed
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
T-Mobile
4.2
(110)
5 Star
43%
4 Star
41%
3 Star
14%
2 Star
1%
1 Star
1%
J
Jordanfrom Atlanta, GA
T-Mobile Customer for 1+ years
Reviewed on: 6-17-2022
For the price I’m paying, I would say my internet is fairly good and is fast and reliant.
C
Ceciliafrom Hoboken, NJ
T-Mobile Customer for Less than a year
Reviewed on: 6-17-2022
Have been with tmobile 20+ years with cell service
T
Theresafrom Austin, TX
T-Mobile Customer for Less than a year
Reviewed on: 6-17-2022
Was previously with Sprint. Not too familiar with T mobile
J
Joefrom Hewitt, NJ
T-Mobile Customer for Less than a year
Reviewed on: 6-17-2022
it is a seamless experience
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. “Policies, Open Internet,” T-Mobile. Accessed 12 December 2022.3. “USA 5G Experience Report October 2021,” Opensignal. Accessed 12 December 2022.4. "Wireless Customer Care Satisfaction Declines as Staff Turnover Rises, J.D. Power Finds,” J.D. Power. Accessed 12 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.