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Brightspeed vs. WOW! vs. Xfinity Internet plan comparison


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Researched by
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Reviewed by
Updated 6/24/24

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BRIGHTSPEED
Staff rating
3.6

  • Plans starting at $50.00
  • Download speeds up to 940 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
Xfinity brand
Staff rating
4.2
Customer rating
4.1
(479)

  • Plans starting at $19.99
  • Download speeds up to 6000 Mbps
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BRIGHTSPEED
Staff rating
3.6

We were extremely impressed with Brightspeed’s prices—you’ll be hard-pressed to find a better deal on gigabit fiber internet. While its fiber coverage area is growing, it currently remains very small. Plus, it's a brand-new provider so there are still a lot of unknowns.

What we like

  • No data caps or contracts
  • Reasonable pricing
  • Good availability on DSL
What we dislike

  • Mostly limited to DSL
  • New, unproven company
Savings tip: Brightspeed often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Xfinity brand
Staff rating
4.2

Lightning-fast, reliable internet at an excellent price

Xfinity is a fantastic provider overall. It offers fast speeds, reliable service, and reasonable prices. Some plans still require contracts, and others still have data limits. Watch out for Xfinity’s hidden fees and spotty customer service record, but it may not be as bad as it once was.

What we like

  • Consistently fast speeds
  • Wide availability
  • Excellent pricing
What we dislike

  • Data caps on some plans
  • Some billing complaints
Savings tip: Xfinity often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
BRIGHTSPEED
Value
4.0
Excellent fiber deals (and decent DSL)

Brightspeed is slowly building out a fiber network that offers a pretty great value at $65 per month for up to 940 Mbps. That’s just 7 cents per Mbps, which puts it right in line with top fiber providers like AT&T. Unfortunately, this fiber service is still not widely available.

Because Brightspeed’s fiber footprint is still fairly small, the vast majority of Brightspeed’s current service offerings are DSL. That means that you’re going to pay more money for less speed—it’s just the nature of the DSL beast.

The upshot is that Brightspeed’s DSL prices are actually pretty competitive, starting at $50 per month. With advertised speeds of up to 140 Mbps (but often lower, depending on where you live), that puts the provider at about 36 cents per Mbps. This, of course, falls far short of most cable and fiber providers.

Learn more about the differences between fiber and DSL internet.

Pricing details vary by location. Visit
Brightspeed's website
or call 1-833-438-0878 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Xfinity brand
Value
4.0
Fast internet speeds at a great price

Xfinity is generally a very good value, especially at the middle and lower tiers. In fact, it offers some of the best budget plans of any of the major internet service providers. Eligible households may qualify for high-speed internet as low as $9.95 a month with unlimited data and equipment.

Depending on your area, you can get a 50 Mbps Internet Essentials plan for less than $20 per month and a 400 Mbps plan for $50 per month. Those plans have a data cap of 1.2 terabytes which is a high data cap. Data caps are common among cable internet service providers (ISPs). Removing it costs an extra $30. But overall, this pricing is an excellent deal for the speeds you're getting.

The 400 Mbps plan, which is about right for an average family that's online a lot, is also a great price. It rings in at about 36% of the national benchmark in its range. (1) That means you're paying just $0.18 per megabit, with plenty of megabits to go around.

Faster internet plans are available from Xfinity. Some areas can get speeds up to 2 Gbps, and others can get plans as fast as 6 Gbps. For reference, 6 Mbps is ridiculously fast, and it also comes at a higher price. Most households don’t need 6 Gbps internet speeds unless they’re streaming a ton of 4K content or have several people gaming online at the same time. These fast internet plans do come with unlimited data, though, so it might still be worth it for some households.

Pricing details vary by location. Visit
Xfinity's website
or call 1-844-443-5171 to speak with a rep.
See pricing
BRIGHTSPEED
Performance
4.0
Impressive fiber speeds

Impressive is definitely the right word to describe Brightspeed’s performance. The fiber service is excellent, with symmetrical speeds up to 940 Mbps. Symmetrical speed means the upload and download speeds are equal, which makes for much better overall performance compared to typical services where upload is significantly slower.

The DSL service is competitive with most other DSL providers, and seems to be fairly reliable—although we have heard some complaints of outages and interruptions. That said, it is DSL, so you’re only going to get limited speeds.

Our main concern with Brightspeed’s performance is simply how new the company is. It hasn’t had a chance to prove itself yet, and there may be growing pains as it builds out its fiber network. That said, we don’t expect many issues with DSL, since Brightspeed basically inherited the infrastructure directly from CenturyLink.

Available speeds vary by location. Call 1-833-438-0878 to speak with a Brightspeed rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Xfinity brand
Performance
5.0
Some of the best internet reliability

Xfinity internet performance is excellent. Its speeds are fast and reliable. In fact, in many markets, it has one of the fastest internet speeds around. Xfinity's internet service is reliable and consistent. If outages occur, Xfinity is responsive and generally restores service within hours. Xfinity internet is also highly rated for speed (2), and research from the US Federal Communication Commission (FCC) scored it among the top for reliability (3).

Available speeds vary by location. Call 1-844-443-5171 to speak with a Xfinity rep or
go to its website.
BRIGHTSPEED
Equipment and installation
3.5
Decent equipment and self-install options

Brightspeed installation is relatively straightforward. The professional installation has a $99 fee attached, which is pretty standard, but self-installation is free. You’ll probably have to go for the pro install with a fiber plan, since you’ll need an optical network terminal (ONT) installed.

For DSL service, you have a choice of professional installation or self-installation, though you can only self-install DSL service if you already have a phone jack in your home. If you don’t, a technician will have to come out and add one.

The equipment is also straightforward. You get a basic wireless gateway (a combination modem and router) that’ll get you online and handle the speeds for your plan. There are none of the mesh systems and other fancy extras some providers offer, but it’ll do the job. Equipment rental will run you $15 per month, which is fairly standard.

That’s kind of the theme with Brightspeed’s equipment and installation process. There’s nothing bad or out of the ordinary, but there’s also nothing particularly interesting or exciting about it.

Equipment and installation options can vary widely depending on
Brightspeed plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Xfinity brand
Equipment and installation
4.0
DIY or professional install and Wi-Fi equipment

Xfinity internet offers the choice of professional and self-installation. The professional option is often more affordable than competitors, at $100. It's required if you haven't had Xfinity service at the address for more than 12 months. The self-install kit is free, but you may pay for shipping and handling. If you have trouble installing yourself, you can contact customer service for help, but beware that you may face long hold times.

As for equipment, the Xfinity xFi gateway is fairly typical (and costs a fairly typical $14 per month). You can add a Wi-Fi extender (and unlimited data) if you bump up to xFi Complete for about $15 per month for the first two years (and $25 per month starting in year 3). This is a bit steep for just the extender—you can grab an excellent Wi-Fi extender for right around $50. However, using Xfinity's equipment gives you unlimited data, and you qualify for a free upgrade after three years.

Read more about how internet bills work.

If you use your own equipment, unlimited data costs an extra $30 per month for lower tier plans, but is included for plans of at least 1 Gbps.

Equipment and installation options can vary widely depending on
Xfinity plans
available in your area.
View plans
BRIGHTSPEED
Customer experience
3.0
The great unknown

If one area will make or break Brightspeed, it’s customer experience. The provider got its start by acquiring a large number of DSL markets from CenturyLink, so a lot of customers had their internet service transition from one provider to another. A sudden shift in customer experience here could have been really bad.

Opinions of the service are quite mixed so far. Some customers seem to be having a fine experience, with no noticeable change from how things were with CenturyLink. Others have had a rockier transition, with major complaints about speed and customer service.

These types of reports may give you pause, but since the provider is new and the transition from CenturyLink is still happening, things may improve.

Visit Brightspeed's website
or call 1-833-438-0878 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
Xfinity brand
Customer experience
4.0
Rapidly improving customer service scores

The Xfinity internet customer experience is a mixed bag. On the one hand, you have reliable service, with the option for unlimited data if you want it. This makes for a great day-to-day experience with Xfinity.

On the other hand, Xfinity internet has a spotty customer service track record. It ranks above average on customer surveys (4). While customer service seems to be above average, not everyone has a great experience, and we've seen some complaints about billing issues and miscommunication between the company and their technicians.

If you need to connect with the company, we recommend using its customer service portal and downloading the Xfinity app first before trying to reach reps by phone.

Visit Xfinity's website
or call 1-844-443-5171 for more information on contracts and money-back guarantees.
Go to provider
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Brightspeed
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
Xfinity
4.1
(479)
5 Star
41%
4 Star
41%
3 Star
14%
2 Star
2%
1 Star
2%
R
Ronfrom Red Bank, NJ
Xfinity Customer for 8+ years
Reviewed on: 6-17-2022
The service offered and the connection and the costs all meet my desires
R
Rebeccafrom Olathe, KS
Xfinity Customer for 4+ years
Reviewed on: 6-17-2022
Xfinity has been a great service provider. Fast speeds and good customer service. I like the flexibility of different programs available. I also like the cost. It is pretty compareable and a manageable month payment.
D
Davidfrom Aurora, CO
Xfinity Customer for 8+ years
Reviewed on: 6-17-2022
I think I pay too much, especially when I hear the offers to potential new customers. No attention is given to reducing the cost for us loyal customers. Phoning Customer Service is a nightmare I will avoid sat all costs. Reliability is good, speeds questionable at times, Flex is a great product.
D
Darrylfrom Monroe, GA
Xfinity Customer for 8+ years
Reviewed on: 6-17-2022
It is very fast and reliable. It always has a good signal. They do not need to improve.
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Endnotes and sources
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.
Endnotes and sources
As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
1. "2022 Urban Rate Survey," FCC. Retrieved Dec. 7, 2022.2. "Speed Test Global Index," SpeedTest.net. Accessed 19 October, 2022.3. "Measuring Broadband America," Federal Communications Commission. Accessed 19 October 2022 4. "Internet Service Providers," American Customer Satisfaction Index. Accessed 19 October 2022.