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Buckeye Broadband vs. Cox Communications vs. Sparklight Internet plan comparison


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Headshot of Kathryn Casna
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Researched by
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Reviewed by
Bri FieldAssigning Editor
Updated 6/24/24

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Buckeye Broadband brand
Staff rating
3.3
Customer rating
3.6
(6)

  • Plans starting at $9.99
  • Download speeds up to 600MB
Cox
Staff rating
3.6
Customer rating
4.1
(122)

  • Plans starting at $20.00
  • Download speeds up to 2 Gbps
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
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Buckeye Broadband brand
Staff rating
3.3

High-value starter plans during promotional periods

Buckeye Broadband offers a good internet experience for residents of the Toledo area. However, substantial price hikes, high prices on the faster plans, and a reputation for poor customer service make it tough to recommend for certain customers.

What we like

  • Low upfront costs
  • Competitive budget packages
What we dislike

  • Poor value on faster plans
  • Hefty early termination fees
Savings tip: Buckeye Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Cox
Staff rating
3.6

Low starting prices and reliable internet speeds

Cox provides a great customer experience and reliable speeds, but you’ll spend more for higher-speed plans, extra data, and add-ons.

What we like

  • Plan variety and options
  • Great customer experience
  • Generous, unthrottled data cap
What we dislike

  • Expensive plans
  • Steep data overages
  • So-so availability
Savings tip: Cox often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Buckeye Broadband brand
Value
2.5
Price hikes turn a decent deal into a bad one

Buckeye Broadband isn't a bad deal if you're looking at the introductory price. In fact, for the first six months of service, you can often get a better deal with Buckeye than with the major national players. However, while most providers will guarantee prices for a year or two, you'll see significant price hikes from Buckeye after only six months if you have one of their cable plans. Fiber plans are a bit better, with promotional prices that last 12 months.

In most cases, the month seven price hike will amount to an additional $20 per month on your bill. Then, once the regular rate is applied, it is often double the advertised promotional price. Most Buckeye plans don't have contracts, but you might be locked into these higher prices if you sign one to get a specific deal. We also don't like that the length of the promotional period isn't obvious unless you read the fine print.

Pricing details vary by location. Visit
Buckeye Broadband's website
or call 1-844-719-0029 to speak with a rep.
See pricing
Cox
Value
3.0
Good budget plans, but you’ll pay high prices for top speeds

Cox plans range from around $0.60/Mbps for low-speed plans to around $0.10/Mbps for the fastest plan, which is more expensive than other cable internet providers. The good news? Cox has more lower-speed plan options, so if your internet budget tops out at $50 a month, Cox might be your new best friend. At speeds of 200 Mbps and above, however, Cox loses the price war.

What you get for the money is pretty good. All plans have a 1.25 TB data cap (unless you pay an extra $50 per month for unlimited), but that’s more than most people need. And unlike providers where unlimited comes standard, Cox won’t throttle your speed if you get a little data-hungry. Just beware of overage charges (which can really add up) if you go over the limit.

Pricing details vary by location. Visit
Cox's website
or call 1-844-448-0617 to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
Buckeye Broadband brand
Performance
4.5
Excellent performance across the board, plus symmetrical upload speeds

In terms of speed, Buckeye Broadband competes well. The company offers a range of speeds up to 1 gig, with a good spread of package tiers. There are two types of service—cable internet and fiber—and both offer speedy downloads. The fiber plans also come with symmetrical speeds, meaning the upload speed and download speed are equal—excellent for content creators and anyone else who uploads and shares lots of large files.

Additionally, Buckeye Broadband offers unlimited data. We're happy about this update since cable plans used to only come with 250 GB of data. For a modern household, that's not nearly enough--on average, people typically use around 536 GB of data per month (1). You could upgrade to unlimited data for $30 per month before, but we're happy to see it included from the get-go.

Available speeds vary by location. Call 1-844-719-0029 to speak with a Buckeye Broadband rep or
go to its website.
Cox
Performance
4.5
Speeds are very reliable, but expect minor slowdowns at peak times

Generally, Cox delivers the speeds it says it does, sometimes even a bit higher—though the speed you experience also depends on lots of factors, such as the equipment you’re using and your distance from the router.

Cox specializes in cable internet, which is faster than DSL and satellite, but slower and less reliable than fiber. It’s also typically cheaper and more reliable than wireless internet. The US Federal Communication Commission, in fact, says actual speeds from Cox are faster than advertised and nearly identical to competitor Optimum. Those speeds are stable, too. The report found slowdowns less than 5% of the time. (1) However, cable internet is known to be slower during peak usage times because you and your neighbors are all using the same street lines.

Available speeds vary by location. Call 1-844-448-0617 to speak with a Cox rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
Buckeye Broadband brand
Equipment and installation
4.0
A fantastic installation process

Buckeye Broadband's equipment situation depends on whether you have cable or fiber.

Buckeye uses pretty standard Arris wireless gateways for its cable plans. Customers can rent one from the provider for $14 per month, which is in line with most other providers. You can also opt to bring your own equipment—the provider has a list of supported modems to choose from.

Fiber plans include free SmartNet routers powered by eero. However, after chatting with a customer service rep about unclear terms of service, we found out there is a $120 activation fee for any SmartNet services unless you sign a 12-month contract. Since you can keep your promotional price for the length of the contract, that's not a deal-breaker, but it is something to keep in mind.

As for installation, Buckeye doesn’t charge a fee for either installation or service activation with most plans. In the event you somehow land on a package that doesn’t waive the installation fee, it’s only $10, which is lower than most providers—it’s usually closer to $100 for a professional installation.

Equipment and installation options can vary widely depending on
Buckeye Broadband plans
available in your area.
View plans
Cox
Equipment and installation
3.5
Rent a Gateway or bring your own networking equipment

Cox’s Panoramic Wi-Fi Gateway ($13/month to rent) is a modem and router in one, and you can purchase (but not rent) additional Wi-Fi pods ($129.99 each) that plug into a regular power outlet to reduce dead spots in your home. Because these pods can be used only with Cox, they're only an ideal solution if you plan to be with Cox for several years. The good news is Cox is also compatible with tons of other modems and routers, so you could save a few bucks while using your own gear.

With Cox, a self-installation kit is free. But if getting set up on your own makes you sweat, a Cox professional can install it for $100... but that installation cost goes up if your home isn’t already wired up and ready to go. They’ll ensure cabling makes it from the street into your home, but you might need to hire a contractor or handyman to run wires to a specific room.

Equipment and installation options can vary widely depending on
Cox plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
Buckeye Broadband brand
Customer experience
2.5
A solid experience brought down by dodgy customer support—what else is new?

The combination of solid performance and minimal fees makes for a good overall experience with Buckeye. However, as with all internet providers, there are some issues. The first is that the prices increase substantially after the introductory period. This is normal internet provider stuff, but that doesn’t mean we have to like it.

The second issue is a general reputation for poor customer service. You’ll quickly find complaints online about communication difficulties and service reliability.

In our research, we thought some of the terms were pretty hard to find on the website, but it only took a few minutes to get in contact with a customer service rep via their online chat feature, and they were able to answer our questions.

Not everyone has a bad experience with Buckeye, but clearly, not everyone has a good experience, either, so just be aware of what you’re getting into.

Visit Buckeye Broadband's website
or call 1-844-719-0029 for more information on contracts and money-back guarantees.
Go to provider
Cox
Customer experience
3.5
Decent customer service, and you can pay for extra tech help

Reviews for internet service providers are notoriously low in general, but Cox does pretty well according to our real customer reviews. The American Customer Satisfaction Index (ASCI) ranks Cox ninth in customer satisfaction among internet service providers—the same as Frontier. (2) That's lower than average, but not by much.

We think Cox’s 30-day, no hassle money-back guarantee is solid. And in our own experience with Cox, we've had solid customer service interactions. If you opt for self-installation, you can still get plenty of help online or by phone if needed. But if you use your own gear or technology isn’t your thing, $10/month will get you extra help, day or night, for things like malware removal, software installation and reconfiguration, and general troubleshooting.

Visit Cox's website
or call 1-844-448-0617 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
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Find out what providers are available near you.
Buckeye Broadband
3.6
(6)
5 Star
17%
4 Star
33%
3 Star
50%
2 Star
0%
1 Star
0%
B
Brittneyfrom Toledo, OH
Buckeye Broadband Customer for 4+ years
Reviewed on: 6-24-2022
Good, fast internet
T
Terrencefrom Perrysburg, OH
Buckeye Broadband Customer for 4+ years
Reviewed on: 6-22-2022
they are reliable the speed could be better the wifi does not seem to work like it should thats my big hang up
R
Rebeccafrom Toledo, OH
Buckeye Broadband Customer for 8+ years
Reviewed on: 6-17-2022
They're extremely over-priced. As soon as I move somewhere that I have a choice in providers, I will be dumping them.
W
Whitneyfrom Montgomery, AL
Buckeye Broadband Customer for 1+ years
Reviewed on: 6-17-2022
They try to help u as much as they can.With whatever you need help to guide you.
Cox Communications
4.1
(122)
5 Star
43%
4 Star
33%
3 Star
21%
2 Star
2%
1 Star
1%
M
Michaelfrom Las Vegas, NV
Cox Communications Customer for 8+ years
Reviewed on: 6-17-2022
been with cox for quire a few years. service is ok
C
Cindyfrom Virginia Beach, VA
Cox Communications Customer for 8+ years
Reviewed on: 6-17-2022
My review for Cox is a pleasant experience overall. Sometimes the reliability and speed is not consistent. This makes me long for a more reliable service.
T
Tiffaniefrom Las Vegas, NV
Cox Communications Customer for 1+ years
Reviewed on: 6-17-2022
the value of cox i would say is just decent. they do not go above and beyond like they use to but its okay. the speed is hit or miss. and honestly its not very reliable as we always are having connectivity isuues. its crap to keep it sweet
M
Matthewfrom Alexandria, VA
Cox Communications Customer for 1+ years
Reviewed on: 6-17-2022
Cox has been very reliable over the past 18 months. The technician who came to my house was friendly and good at his job. I would love if their prices were a little lower, especially for cable.
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
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Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.
Endnotes and sources
  1. "Measuring Fixed Broadband - Tenth Report," FCC. Accessed 5 August 2022.
  2. Internet Service Providers,” ASCI. Accessed 7 December 2022.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.