CenturyLink offers excellent fiber internet, but it’s available only in limited markets. If you can't get fiber, you may be able to get a DSL connection but you'll pay nearly as much.
If you're willing to pay a little bit more for an exceptional customer experience, EarthLink may be the right choice for your Internet service. EarthLink is an interesting Internet provider. Instead of serving internet through its own infrastructure, it partners with other internet providers to repackage their service, acting as a go-between. This means slightly higher prices, but EarthLink's superior customer experience delivers true value and peace of mind.
Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.
CenturyLink offers two types of plans, depending on your location. The more common option is DSL, which is relatively slow and offers inconsistent speeds. The other option is fiber, which is extremely fast and reliable.
Generally speaking, the DSL options are not a great value. The price is reasonable, but the speeds mean you’re likely to get more for your money elsewhere (this is true for many DSL providers). The fiber plans are a much better value—they offer much more speed for the money than CenturyLink’s DSL plans and are competitive with other providers’ fiber offerings. In fact, CenturyLink's 940 Mbps plan costs a little more than half of the national benchmark for similar plans. (1) We highly recommend CenturyLink fiber if you have it available.
You often get what you pay for, and that's the case with EarthLink. Although EarthLink offers slightly higher pricing, you get value for your dollar, and you may even end up paying less than you would with competitors in the long-run.
There’s no getting around it: EarthLink's face-value prices are almost always higher than the competition. Although, depending on the area you're in, the difference can be as little as a few dollars per month. EarthLink's slightly elevated price tag equates to some of the best customer service from an internet provider.
EarthLink doesn’t actually have its own internet infrastructure. Instead, it partners with other local DSL and fiber internet providers, like AT&T and Frontier, and EarthLink uses their infrastructure. This costs EarthLink money, and some of this naturally gets passed down to customers. In return, you’re promised a superior customer experience.
The other reason that EarthLink may offer slightly higher prices: it skips the introductory promotional pricing most internet service providers advertise. For example, when AT&T or Spectrum quote you a price, it’s often for an introductory period of 12 or 24 months. After that introductory period, the price may increase (sometimes dramatically). EarthLink doesn’t do this, which is a plus in our book. It means that EarthLink pricing is straightforward, without any hidden fees, complicated pricing structures, or gimmicks. This also means EarthLink may end up being slightly less expensive in the long-run if you intend to keep it for a couple of years.
WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.
To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)
There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.
There’s a performance divide based on the type of service available. The CenturyLink DSL plans can range from 15 to 100 Mbps, which is a wide range. Additionally, 15 Mbps just isn’t great these days. It doesn’t even reach broadband speeds (25 Mbps or more). That said, you shouldn’t have to worry about getting the advertised speed—whatever plan you sign up for, you seem to get what you pay for with CenturyLink.
On the other hand, the fiber plans offer Gigabit speeds (up to 940 Mbps), which is excellent. Additionally, fiber internet offers synchronous download speeds and upload speeds, meaning you can game, video chat, or upload large files just as fast as you binge Netflix. Fiber also tends to be inherently reliable because of the way the technology works—the light signals in fiber optic cables can carry more information over longer distances than coaxial cables. We have no complaints about performance on these plans.
EarthLink's performance is tough to rate. Because it is essentially reselling other providers’ services, the speed and reliability are highly dependent on which partners it uses in a given area.
That said, performance is generally good, and there are a wide range of high-speed internet plans available in most areas, so you can get exactly how much you need—up to 5 gigs in some places. Much of the service is fiber, which means performance is reliably consistent. Best of all, every plan has unlimited data, so whatever speed you opt for, you can use it without worry.
The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.
WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.
CenturyLink installation is more or less on par with other providers in terms of installation procedures and costs. If your neighborhood is wired for only DSL with CenturyLink, you can have your internet service set up by a pro for somewhere between $129 and $300 based on the installation requirements. You can alternatively choose to do a self-install for $15.
If you live in an area wired for CenturyLink fiber, your pro installation and equipment rental are free, and you may be able to self-install for free. You could also wrangle unlimited data and an included mesh wireless network if you sign a contract, so be sure to ask. This is about on par with other fiber internet providers.
Find out whether you need a professional to come by or if you can handle setup yourself.
As for equipment, the CenturyLink modem and router are also pretty standard stuff. The company charges around $15 per month for equipment rentals for DSL customers. The gear is nothing to write home about, but it works. You can also buy the modem outright from CenturyLink for up to $200—whether this is a good deal for you depends on how long you plan to have CenturyLink as a provider.
We don’t particularly recommend buying your own router. Both the DSL and fiber services require a modem certified by CenturyLink to function, so you may as well save some money and use the built-in wireless router.
This is another category that’s tough to rate. Since EarthLink partners with other internet service providers (ISPs) to provide service, it doesn’t actually issue its own equipment. Instead, you’ll get equipment from whichever partner EarthLink uses in your area. The good news is that EarthLink does set the fees, and they’re reasonable: $9.95 per month.
It’s a similar story for installation—your service will be installed and set up by a rep from the partner company, not EarthLink itself. The installation fee is $79.95, which isn’t the highest we’ve seen. That said, we’d rather see installation included in the price, particularly since EarthLink’s overall prices tend to be on the high side. Self-install is available only in some service areas.
WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.
A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.
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CenturyLink consistently scores slightly below average in customer satisfaction (2), largely due to complaints about a lack of responsiveness regarding customer service. The service also gets a lot of complaints from new fiber internet customers, but complaints are very common industry-wide.
CenturyLink hires techs and contractors from around the country, so some inconsistency is expected. It redeems itself slightly, though, with an easy-to-use support page.
The company is expanding and we hear that many new cities will have fiber internet hookups from CenturyLink within the next few years. If you can get only DSL, though, you may have a connection as slow as 3 Mbps or one as fast as 100 Mbps, with huge variation in latency depending on how far you are from the nearest access point.
We like that CenturyLink provides DSL to customers who may have no other option, but we don't recommend the DSL offering if you have access to cable or fiber internet from another provider.
Customer service is where EarthLink really shines. The company claims to prioritize customer service and experience, and users seem to agree. The company actually ranks first in some user-driven surveys of internet satisfaction, beating out providers like AT&T and Verizon, despite the slightly higher prices.
From a practical standpoint, it seems that EarthLink representatives are friendlier, more helpful, and more knowledgeable than those we’ve dealt with at other companies. However, we've seen reports that in some places, customer service is handled by the end provider instead, resulting in worse customer service.
WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)
We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)
The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.