Cox provides a great customer experience and reliable speeds, but you’ll spend more for higher-speed plans, extra data, and add-ons.
Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.
If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.
Cox plans range from around $0.60/Mbps for low-speed plans to around $0.10/Mbps for the fastest plan, which is more expensive than other cable internet providers. The good news? Cox has more lower-speed plan options, so if your internet budget tops out at $50 a month, Cox might be your new best friend. At speeds of 200 Mbps and above, however, Cox loses the price war.
What you get for the money is pretty good. All plans have a 1.25 TB data cap (unless you pay an extra $50 per month for unlimited), but that’s more than most people need. And unlike providers where unlimited comes standard, Cox won’t throttle your speed if you get a little data-hungry. Just beware of overage charges (which can really add up) if you go over the limit.
Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.
Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.
Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.
If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.
We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.
Generally, Cox delivers the speeds it says it does, sometimes even a bit higher—though the speed you experience also depends on lots of factors, such as the equipment you’re using and your distance from the router.
Cox specializes in cable internet, which is faster than DSL and satellite, but slower and less reliable than fiber. It’s also typically cheaper and more reliable than wireless internet. The US Federal Communication Commission, in fact, says actual speeds from Cox are faster than advertised and nearly identical to competitor Optimum. Those speeds are stable, too. The report found slowdowns less than 5% of the time. (1) However, cable internet is known to be slower during peak usage times because you and your neighbors are all using the same street lines.
Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).
Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)
Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.
Cox’s Panoramic Wi-Fi Gateway ($13/month to rent) is a modem and router in one, and you can purchase (but not rent) additional Wi-Fi pods ($129.99 each) that plug into a regular power outlet to reduce dead spots in your home. Because these pods can be used only with Cox, they're only an ideal solution if you plan to be with Cox for several years. The good news is Cox is also compatible with tons of other modems and routers, so you could save a few bucks while using your own gear.
With Cox, a self-installation kit is free. But if getting set up on your own makes you sweat, a Cox professional can install it for $100... but that installation cost goes up if your home isn’t already wired up and ready to go. They’ll ensure cabling makes it from the street into your home, but you might need to hire a contractor or handyman to run wires to a specific room.
Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.
Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.
On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.
Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).
If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.
With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.
Reviews for internet service providers are notoriously low in general, but Cox does pretty well according to our real customer reviews. The American Customer Satisfaction Index (ASCI) ranks Cox ninth in customer satisfaction among internet service providers—the same as Frontier. (2) That's lower than average, but not by much.
We think Cox’s 30-day, no hassle money-back guarantee is solid. And in our own experience with Cox, we've had solid customer service interactions. If you opt for self-installation, you can still get plenty of help online or by phone if needed. But if you use your own gear or technology isn’t your thing, $10/month will get you extra help, day or night, for things like malware removal, software installation and reconfiguration, and general troubleshooting.
Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.
If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.
Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.
Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.
However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.