Cox provides a great customer experience and reliable speeds, but you’ll spend more for higher-speed plans, extra data, and add-ons.
MaxxSouth Broadband delivers fast, reliable cable and fiber internet to much of Mississippi and some of Alabama. The internet service provider (ISP) packs a ton of value in its plans, especially for smaller households. But if you want top-notch customer service, this might not be the company for you.
Starlink uses new low-orbit technology to deliver satellite internet to customers around the globe. The company got its start offering faster speeds and much lower latency than other satellite providers, but now offers download speeds comparable to those offered by other satellite providers. Starlink still offers decently low latency for satellite, but it can’t compete against fiber or cable internet providers.
Cox plans range from around $0.60/Mbps for low-speed plans to around $0.10/Mbps for the fastest plan, which is more expensive than other cable internet providers. The good news? Cox has more lower-speed plan options, so if your internet budget tops out at $50 a month, Cox might be your new best friend. At speeds of 200 Mbps and above, however, Cox loses the price war.
What you get for the money is pretty good. All plans have a 1.25 TB data cap (unless you pay an extra $50 per month for unlimited), but that’s more than most people need. And unlike providers where unlimited comes standard, Cox won’t throttle your speed if you get a little data-hungry. Just beware of overage charges (which can really add up) if you go over the limit.
MaxxSouth offers plans ranging from 150 Mbps to an incredible 10 gigs. However, anything above 1 gig isn't yet widely available, and for good reason. Most households don't need near those speeds, and current devices can't use it anyway. So stick with MaxxSouth's 1 gig plans or lower. In fact, the slower your plan, the better the deal you get with MaxxSouth. A 150 Mbps plan costs just 28% of the national benchmark, while a 1 gig plan runs about 67% of the national benchmark (which is still a good deal). (1)
Plans come with unlimited data, decent upload speeds, and inexpensive equipment and installation—all with no contract. That’s a ton of value!
Starlink offers a variety of internet plans in four main categories: Standard, Priority, Mobile, and Mobile Priority. Its Standard plan is decent for home internet if you don’t have any fiber or cable internet options, but it will cost $90–$120. The Mobile plan is intended for RVs and travelers. These standard plans aren’t subject to official data caps, which is a nice change! If you go with the mobile option, you can pause it month to month but your traffic will be deprioritized relative to home and priority users.
Starlink’s most expensive plans are now named Priority plans, and there’s one for fixed locations and one for use on the go. Both have data caps, and both require a spendy high-performance receiver. Both plans cost at least $250 per month, with increased rates if you need more high-speed data. That’s some of the most expensive prices we’ve seen for internet anywhere, so these plans are pretty hard to recommend for most households.
Satellite internet provider Viasat has plans that are priced similarly to Starlink's standard options, but with data caps and much higher latency. That means that, while you can get a Viasat plan of 100 Mbps in some places, your connection will still feel very slow because it takes so long for data to get to and from the high-orbit satellites. HughesNet, the other big satellite provider in the US, has pricing similar to Starlink's but strict data caps and download speeds that reach only 25 Mbps.
Even with its benefits compared to other satellite providers, Starlink earned a pretty low score on value because the service is much slower and more expensive than home internet from cable or fiber internet providers. It doesn’t compete very well against DSL or fixed wireless internet either, but it’s a decent option of last resort if you are a digital nomad or live in a rural area.
Generally, Cox delivers the speeds it says it does, sometimes even a bit higher—though the speed you experience also depends on lots of factors, such as the equipment you’re using and your distance from the router.
Cox specializes in cable internet, which is faster than DSL and satellite, but slower and less reliable than fiber. It’s also typically cheaper and more reliable than wireless internet. The US Federal Communication Commission, in fact, says actual speeds from Cox are faster than advertised and nearly identical to competitor Optimum. Those speeds are stable, too. The report found slowdowns less than 5% of the time. (1) However, cable internet is known to be slower during peak usage times because you and your neighbors are all using the same street lines.
MaxxSouth Broadband offers cable and fiber internet plans, both of which are highly reliable. MaxxSouth’s cable plans range from 150 Mbps to 1 gig download speeds, with upload speeds from 5 Mbps to 15 Mbps, which is better than a lot of other providers.
Some MaxxSouth fiber plans boast a whopping 10 gigs (holy cannoli!) with symmetrical connections (meaning the upload speeds match the download speeds). However, it's more realistic to see actual speeds max out at around 1 gig, even if you buy a faster plan. With 10 gigs, you could host the mother of all LAN parties (can we join?) and still have mountains of leftover bandwidth.
Starlink once offered download speeds that were much, much faster than what satellite competitors could offer, but the company changed its plans and pricing in May of 2023. Today, the service sells home internet with download speeds of 25–100 Mbps, upload speeds of 5–10 Mbps, and latency in the range of 25–50 ms. Those speeds look fast enough for gaming and video conferencing on paper, but third-party research from Ookla found that Starlink users are getting average download speeds of about 66 Mbps, upload speeds of nearly 8 Mbps, and latency of a 62 ms in the first quarter of 2023. That kind of service might be good enough for online shopping or even streaming one show in high definition, but you wouldn’t be able to make video calls, play some online games, or livestream your gameplay. (1)
That same study showed Starlink performed better on all speed metrics than competitors Viasat or HughesNet, but was worse than cable and fiber providers across the board. Unfortunately, Starlink speeds are slowing as the company adds new subscribers because of network congestion. The change in plan offerings is the best evidence of that, but it's not hopeless. The company has launched nearly 4,000 satellites and is planning new launches with updated V2 equipment it says will improve reliability and handle much more bandwidth. (2)
Cox’s Panoramic Wi-Fi Gateway ($13/month to rent) is a modem and router in one, and you can purchase (but not rent) additional Wi-Fi pods ($129.99 each) that plug into a regular power outlet to reduce dead spots in your home. Because these pods can be used only with Cox, they're only an ideal solution if you plan to be with Cox for several years. The good news is Cox is also compatible with tons of other modems and routers, so you could save a few bucks while using your own gear.
With Cox, a self-installation kit is free. But if getting set up on your own makes you sweat, a Cox professional can install it for $100... but that installation cost goes up if your home isn’t already wired up and ready to go. They’ll ensure cabling makes it from the street into your home, but you might need to hire a contractor or handyman to run wires to a specific room.
MaxxSouth has minimal equipment and installation costs. A router/modem combo is included in your plan’s pricing, which is a rare find indeed. If you have a large home or a big family, though, you probably want to spring for this provider’s eero TrueMesh Wi-Fi, which uses multiple signal extenders placed throughout your home for the best coverage. At a reasonable $15 per month, this Wi-Fi package also includes an app that helps you find and eliminate dead spots, set parental controls, and even gives you access to remote support.
MaxxSouth’s professional installation will cost you around $20 in most cases, though if your home isn’t quite internet ready, this cost could go up. Since professional installation usually costs $70–$100 even for plug-and-play homes, that’s a sweet deal. The downside is that there’s no free self-install option, which means you’ll have to schedule an appointment. But there are worse trade-offs.
Unlike other satellite internet providers, Starlink does not require (or even offer) professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.
If you need internet while traveling, you'll need one of Starlink’s mobile plans. If you don’t need to use the receiver while you’re traveling faster than 10 miles per hour, you can stick with the basic $600 model. If you need internet while your RV or boat is moving, though, you’ll need one of the Mobile Priority plans and the required high-performance receiver.
To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.
Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment in the US, or require an activation fee. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, which is more than you would pay for Viasat or HughesNet equipment. If you need the high-performance Starlink kit because of either extreme weather or your Priority service plan, setup starts at $2,500 before taxes.
Reviews for internet service providers are notoriously low in general, but Cox does pretty well according to our real customer reviews. The American Customer Satisfaction Index (ASCI) ranks Cox ninth in customer satisfaction among internet service providers—the same as Frontier. (2) That's lower than average, but not by much.
We think Cox’s 30-day, no hassle money-back guarantee is solid. And in our own experience with Cox, we've had solid customer service interactions. If you opt for self-installation, you can still get plenty of help online or by phone if needed. But if you use your own gear or technology isn’t your thing, $10/month will get you extra help, day or night, for things like malware removal, software installation and reconfiguration, and general troubleshooting.
We love that installation is just $20 in most cases and that you can call into MaxxSouth customer service 24/7/365. However, some of the customer reviews suggest that the low price and availability aren’t all they’re cracked up to be. Multiple reviews cite technicians leaving holes in walls, unsightly cables, or non-functioning internet in their wake, while others say it’s hard to get a person on the phone when they call in.
MaxxSouth has some decent self-help content on its website to help you troubleshoot issues on your own, but not all issues can be solved this way. We’d love to see MaxxSouth’s customer service rise to the level of its value in other areas.
Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.
Elon Musk, CEO of Starlink, recently said delays were most common in highly populated areas, but rural areas are the best place for the service, anyway. (3) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (4) Some customers who pre-ordered Starlink kits have had to wait more than a year to receive them and received few updates from the company (5), but you can look up your address using this Starlink map to find out what to expect.
Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website offers a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.