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Google Fiber vs. Hawaiian Telcom vs. TDS Telecom Internet plan comparison


Headshot of Dave Schafer
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Reviewed by
Bri FieldAssigning Editor
Updated 6/26/24

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Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
Hawaiian Telcom
Staff rating
3.5
Customer rating
3.5
(2)

  • Plans starting at $19.99
  • Download speeds up to 750 Mbps
TDS Telecom brand
Staff rating
3.5
Customer rating
3.2
(8)

  • Plans starting at $38.95
  • Download speeds up to 1000 Mbps
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Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Hawaiian Telcom
Staff rating
3.5

A great value if you’re ready to commit

Hawaiian Telcom packs a lot of value into its plans, but it may not be fast enough for large families who do a ton of streaming or uploading. Opt for a short contract if available because paying out half of a two- or three-year commitment here will hurt!

What we like

  • Low startup costs
  • No hidden costs
  • Great service
What we dislike

  • High early cancellation costs
  • Underutilized fiber infrastructure and a tiny footprint
  • Contracts up to 3 years
Savings tip: Hawaiian Telcom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
TDS Telecom brand
Staff rating
3.5

TDS Telecom offers DSL, cable, and fiber internet at a low price

TDS Telecom has been around for over 50 years and offers lots of different types of internet plans at great prices across 24 states. They offer DSL, cable, and fiber internet, so you can find the right type of connection for your needs. The quality of internet service will likely vary by location and type of internet connection you have. If TDS Telecom's fiber option is available in your area, check it out. That's where you'll typically get the fastest speeds and best value. Some service areas offer a "price for life," guarantee, which is a huge perk.

What we like

  • Several plan options
  • Fiber in some areas
  • Easy installation
What we dislike

  • Complaints about speed
  • Contract required
Savings tip: TDS Telecom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
Hawaiian Telcom
Value
4.0
Come for the price, stay for the value (and to avoid early termination fees)

Hawaiian Telcom internet provides a ton of value no matter which plan you buy, but some plans offer more value than others. If fiber is available in your area, you can get 940 Mbps for around 56% of the national benchmark price. (1) Lower speeds (those as low as 11 Mbps with a DSL connection) cost as little as a third of the national benchmark.

Hawaiian has its flaws. You may not have access to its fiber infrastructure (yet), even if it's installed in your neighborhood. We've heard of wait times of several months. Then, even its fiber speeds aren’t as fast as technology allows. If you try to end your contract early, you’ll pay for that—big time. You may also see hefty price hikes in year two—some of the biggest we've seen, in fact.

But when you consider the great service you’ll receive, low-cost equipment and installation, and a refreshing lack of hidden fees at checkout, Hawaiian Telcom gives you one more way to make your mainlander friends envy your island life.

Pricing details vary by location. Visit
Hawaiian Telcom's website
or call 1-844-716-2785 to speak with a rep.
See pricing
TDS Telecom brand
Value
3.5
Low prices

TDS’s DSL, cable, and fiber internet offer speeds up to 8 Gbps and dozens of plans at lower speeds (since that's way more speed than most households need). Prices vary by location and connection type, but most seem to come in below US benchmarks for comparable broadband speeds (1) and are cheaper than similar plans from Xfinity, Spectrum, and Cox. Plus, you can get a 30-day, money-back guarantee, and some plans offer lifetime price locks.

Our favorite things about TDS Telecon's prices is that in some locations, we've seen a "price for life" guarantee. That means the price you sign up at is the same price you'll pay as long as you're a customer. Since most providers have significant price hikes after a year or two of service, being able to lock in your price is a huge deal—and a big reason to stick with instead of switching to a different internet company.

We interviewed Marci-Ray, a TDS fiber customer since 2020. In a household with multiple gaming consoles and smart home devices, she’s been very pleased with the reliability and price of the 300 Mbps fiber plan: “For the value of the speed and the price…it’s great. I’m very happy with that.”

Unfortunately, not all TDS customers have had the same experience. We’ve seen some customer complaints about slower-than-advertised speeds, meaning that customers aren’t getting what they paid for, especially on DSL or cable plans. If you opt for a higher plan to account for that (which is what TDS recommends if you don't see the speeds it advertises), you may end up paying more than you would somewhere else for the same speed.

Pricing details vary by location. Visit
TDS Telecom's website
or call 1-844-726-0721 to speak with a rep.
See pricing
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
Hawaiian Telcom
Performance
4.5
Fast, reliable fiber for the price, but it could be better utilized

Hawaiian Telcom uses an infrastructure of fiber, cable, and DSL. About 215,000 homes and businesses have access to Hawaiian’s fiber network. (2) That accounts for about half of Hawaiian's infrastructure, (3) which is impressive for a small provider. The other half is mostly DSL mixed with a bit of cable, which don't perform as well. The good news is Hawaiian is replacing its legacy cable and DSL lines, so if you don’t have access to its fiber network yet, you probably will within a few years.

Available speeds vary by location. Call 1-844-716-2785 to speak with a Hawaiian Telcom rep or
go to its website.
TDS Telecom brand
Performance
3.0
Speeds not guaranteed

TDS Telecom says you could see speeds “up to” your plan’s max, which isn’t uncommon of internet service providers, but TDS seems to get a lot of complaints from customers seeing much lower speeds than advertised. And if you’re not happy with the speeds you’re seeing, TDS’ solution is to switch to a lower-level plan, and it’ll waive its usual $15 fee for switching plans mid-contract. Internet speeds can vary by location and the behavior of other internet users in your area, so switching to a lower-tiered and lower-priced plan can be a good option to save money.

If TDS fiber is available in your area, you should see more consistent speeds since fiber-optic technology is more reliable all around. One customer who switched from Spectrum cable service to TDS fiber in the Madison, WI area told us that TDS has been far more reliable for them, with fewer slowdowns and outages.

Depending on your location, your TDS plan might come with unlimited data. Or it might come with a data cap of 500 GB and overage fees if you go over that. If you use less than 500 GB, the extra won’t roll over.

Available speeds vary by location. Call 1-844-726-0721 to speak with a TDS Telecom rep or
go to its website.
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
Hawaiian Telcom
Equipment and installation
3.5
Hawaiian offers good installation and gear

Hawaiian Telcom charges a moderate $9.99 to use its modem. You could use your own modem to save money, but you won’t be able to add Hawaiian’s Whole Home Wi-Fi or upgrade your service to Premier Value, Hawaiian’s tech plan. If you do go with Hawaiian’s modem, you can also rent between one and three Google Wi-Fi pods for just $7 per month total. Unless you live in a McMansion (more than 4,500 sq. ft.), you shouldn’t have any dead spots. Some of our top providers don't charge rental fees, and we would like to see Hawaiian Telcom follow suit, but we still love these low rates.

Both self-installation and professional installation are free, but you may need to cover a $34.99 activation fee (waived during some promotions). That’s steeper than most activation fees, but since professional installation usually costs $75 or more, you’ll still save a ton—and not have to worry about setting it up yourself. Plus, if you have a professional install your internet, they will repair any damaged wiring at no cost.

Equipment and installation options can vary widely depending on
Hawaiian Telcom plans
available in your area.
View plans
TDS Telecom brand
Equipment and installation
4.5
Low-cost equipment and installation

TDS offers two equipment options, which you purchase and pay down each month. A standard modem and Wi-Fi router combo is $10/month, and Wi-Fi+ is around $20/month. Wi-Fi+ comes with a modem plus an eero Wi-Fi home base and one mesh extender—all of which should give you 2,500 sq. ft. of signal, which isn’t too bad. (2) TDS recommends adding an extender ($5) for every additional 1,000 feet beyond that. This system comes with a smartphone app that makes managing your Wi-Fi easy.

Self-installation is free and takes about 15 minutes, but it’s available in only some locations. In others, professional installation is required for no additional charge. However, if self-installation is available in your area and you still want professional help, it’ll cost you around $50.

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Equipment and installation options can vary widely depending on
TDS Telecom plans
available in your area.
View plans
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
Hawaiian Telcom
Customer experience
2.0
Customer service needs some improvement

We love that you can get started for around $35 and that the tech will automatically repair wiring if needed. But if you want additional technical support, you'll need for Hawaiian’s rather pricy Premier Value upgrade ($15.99 per month for two years). With it, a technician can help you with wire maintenance and Wi-Fi optimization, internet security for up to 10 devices, and priority for technician appointments. But we'd probably skip it at this price tag.

Unfortunately, many customers report problems with billing and customer service. If you go with Hawaiian, check your bill carefully and be prepared to sit on hold if you call in with issues.

Visit Hawaiian Telcom's website
or call 1-844-716-2785 for more information on contracts and money-back guarantees.
Go to provider
TDS Telecom brand
Customer experience
3.0
Extra help if you need it—at a price

Like most internet service providers, TDS gets mixed reviews from customers, but overall it seems about average. You’ll get around-the-clock tech support, including phone calls, online chat, and remote internet sessions (during which a technician logs into your computer remotely to troubleshoot your connection).

If you want help with more than your connection, you can pay around $13 per month for a Remote PC Support subscription. With it, you can get help with network security, optimizing your computer, and setting up your devices. Without the subscription, you’ll pay around $50 each time you need these services. If you’re tech savvy, you’ll save a lot by skipping the subscription. But if you think you’ll need help at least once per quarter, the subscription will be cheaper.

When we interviewed a current customer about their experience with TDS customer support, they said that TDS was very responsive, clearly explained what was happening, and fixed connection issues for them without charging for the service.

They were also able to negotiate their internet price back down after their promotional price ended. TDS customer service recommended setting a calendar reminder to call in again each time the promo pricing was close to running out. It’s less convenient than just getting the lower price consistently, but we appreciate the willingness to bring prices back down.

The one downside the customer mentioned was the lack of a dedicated app for managing their service and billing—something many other providers already provide.

Visit TDS Telecom's website
or call 1-844-726-0721 for more information on contracts and money-back guarantees.
Go to provider
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Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
Hawaiian Telcom
3.5
(2)
5 Star
0%
4 Star
50%
3 Star
50%
2 Star
0%
1 Star
0%
R
Ravenfrom Waipahu , HI
Hawaiian Telcom Customer for Less than a year
Reviewed on: 12-2-2022
Hawaiin Telecom has been okay, but the speed could be better
J
Janicefrom Honokaa, HI
Hawaiian Telcom Customer for 4+ years
Reviewed on: 6-24-2022
Hawaiian Telecom is good because they brought fiber optics to a rural location via a federal grant. They also are expedient in their service. However, I feel that they can improve by conducting regularly maintenance and check on customer’s network.
TDS Telecom
3.2
(8)
5 Star
12%
4 Star
37%
3 Star
25%
2 Star
13%
1 Star
13%
S
Sheridanfrom Mounds, OK
TDS Telecom Customer for Less than a year
Reviewed on: 8-29-2022
I’m just fine using TDS the speed and reliability is spot on
B
Beverlyfrom Hobbs, NM
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
TDS provides my needs internet connection speed and capacity. Since we are all mature in the house, we don't do any gaming and live stream. We are also working most of the time, thus social media access from our side is mostly done only after work or during weekends.
S
Sherryfrom Milliken, CO
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
It took close to 6 months to get a permanent line and half of that to get a temporary line. They kept saying it would be done in a week. We have issues with speed and reliability on a weekly basis. The only reason we stay with them is they ae cheaper then Century link and they have the same issues.
J
Jefffrom Milliken, CO
TDS Telecom Customer for 1+ years
Reviewed on: 6-17-2022
They have horrible customer service
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.
Endnotes and sources
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.2. "TDS Wi-Fi+," TDS. Accessed 9 December 2022.