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Google Fiber vs. Spectrum vs. WOW! Internet plan comparison


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Researched by
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Reviewed by
Updated 6/26/24

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Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
Charter Spectrum brand logo
Staff rating
3.5
Customer rating
4.0
(513)

  • Plans starting at $29.99
  • Download speeds up to 1 Gbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
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Charter Spectrum brand logo
Staff rating
3.5

Fast internet at reasonable prices

Spectrum offers speedy, reasonably priced cable internet service, and a strong budget plan. We wish there were fewer fees attached, though.

What we like

  • Simple plan selection
  • No contracts
  • No data cap
What we dislike

  • Pricey gig plan
  • Lots of small fees
  • Price increase after 12 months
Savings tip: Spectrum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
Charter Spectrum brand logo
Value
3.0
Straightforward internet plans with budget-friendly pricing

Spectrum service offers a solid value—particularly at the lowest tier. There are only three plans to choose from, which could either be a plus or minus depending on your perspective. In this case, we feel it’s a good thing: the plans are straightforward and easy to understand.

The lowest-tier plan offers speeds up to 300 Mbps (wireless speeds may vary) at a decent price, according to government benchmarks (1). That's just $0.17 per megabit per second, with speeds that blow any DSL plan out of the water. The other two internet plans are less exciting, but still reasonably priced for the first year. After 12 months, your price could be up by $20 or more.

Pricing details vary by location. Visit
Spectrum's website
or call 1-866-460-1117 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
Charter Spectrum brand logo
Performance
4.0
Reliable internet with speeds up to 1 Gbps

Spectrum offers speedy performance overall, with packages up to 1,000 Mbps available (wireless speeds may vary). The lower tiers are more exciting—almost every provider has a gig plan these days, but Spectrum’s lowest plan has speeds up to 300 Mbps, which is still excellent for all but the heaviest users. Additionally, there are no data caps on any of the plans, so you can use as much bandwidth as you like.

Speed is only half the equation, though—even the fastest connection is useless if it doesn’t work when you need it. Luckily, Spectrum is on par with its closest cable competitors here. It offers faster-than-advertised speeds most of the time, according to the US Federal Communications Commission (2), and earned the top spot for median speeds from Speedtest.net (3). Spectrum’s latency scores were a little higher than competitors Xfinity and Cox, but at just 25 ms, you’re still within the playability range for most online games.

Available speeds vary by location. Call 1-866-460-1117 to speak with a Spectrum rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
Charter Spectrum brand logo
Equipment and Installation
4.5
You can rent a router or use your own, and there’s a fee for self-installation

Spectrum’s equipment setup is a bit different than most—at least when it comes to fees. There is no charge for the modem, but there is a $5 monthly fee for the wireless router (waived on the gig plan). What this means is that Spectrum gives you a separate modem and router, instead of a combined gateway. It also means you can opt to bring your own wireless router if you prefer. Customers can also add Wi-Fi extenders, called Pods, for $3 each per month. If you use the Spectrum router, you can use the company's highly rated smartphone app to manage settings and parental controls.

Installation is straightforward and affordable. If you need a pro to come out, you can opt for a professional installation for $59.99. If you can handle the installation yourself, the self-install kit is about $25. We’d prefer free self-installation, but it isn’t the highest self-install fee we’ve seen, so we’ll take what we can get.

Equipment and installation options can vary widely depending on
Spectrum plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
Charter Spectrum brand logo
Customer Experience
2.5
Watch out for hefty fees and price hikes down the road

We’ll just come right out and say it: Spectrum has a lot of fees. While you may never see most of them, it’s worth noting that they’re there. Here’s a sample:

  • $5 to pay over the phone(?!)
  • $5 reconnection fee
  • $19.99 to upgrade equipment when switching to the Internet Gig plan

These aren’t going to be on every bill, and you may never see most of them. However, when you do, it makes for a poor experience.

When you add second-year price hikes in the range of $20+, things aren't looking good for Spectrum customers. However, Spectrum customers seem to be about as satisfied with customer service as customers with competitors Cox and CenturyLink, and it's only slightly worse than average. (4)

If Spectrum is the only cable provider in your area and your home isn't wired for fiber internet, we recommend the service. Just set a calendar reminder to contact customer service in a year and see if you can negotiate the price down!

Visit Spectrum's website
or call 1-866-460-1117 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
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Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
Spectrum
4.0
(513)
5 Star
34%
4 Star
41%
3 Star
20%
2 Star
4%
1 Star
1%
A
Andrewfrom Newark, NY
Spectrum Customer for 1+ years
Reviewed on: 6-17-2022
My internet goes out all the time whenever I first go to use it when returning home from anywhere.
T
Theresafrom Merriam, KS
Spectrum Customer for Less than a year
Reviewed on: 6-17-2022
My choice was limited due to my location. Not very pleased that I got my first bill less than a week after activation. And due in less than three after activation.
N
Nathaliafrom Sherman Oaks, CA
Spectrum Customer for 1+ years
Reviewed on: 6-17-2022
The connection is good and fast overall. It disconnects sometimes out of nowhere, so I wish it was more stable.
J
Jpfrom Evansville, IN
Spectrum Customer for 8+ years
Reviewed on: 6-17-2022
Thank you all right we have a limited opportunities in this
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.
Endnotes and sources
  1. 2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 17 June 2022.
  2. "Measuring Broadband America," FCC. Retreieved Dec. 7, 2022.
  3. "Fastests ISPs of 2022," Speetest.net. Retrieved Dec. 7, 2022.
  4. "Satisfaction Benchmarks by Company, Internet Service Providers," ACSI. Retrieved Dec. 7, 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.