Switchful Logo

Google Fiber vs. T-Mobile vs. WOW! Internet plan comparison


Headshot of Dave Schafer
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Headshot of Vilja Johnson
Reviewed by
Updated 6/26/24

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
T-Mobile brand
Staff rating
3.7
Customer rating
4.2
(110)

  • Plans starting at $50.00
  • Download speeds up to 182 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
city map lines pattern
Check availability
See what providers service your area.
Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
T-Mobile brand
Staff rating
3.7

Inexpensive high-speed internet with no contracts

T-Mobile provides an inexpensive 5G internet plan with no contract and decent speed, but not a lot of choices or professional installation.

What we like

  • One low price
  • No commitment
  • Relatively fast
What we dislike

  • Not widely available
  • No professional installation available
  • Inconsistent speeds
Savings tip: T-Mobile often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
T-Mobile brand
Value
4.0
One plan, one very low price

T-Mobile 5G Home Internet comes in one download speed (182 Mbps), which is fast enough for a lot of people but slower than most cable plans (up to 1 Gbps) and fiber plans (up to 5 Gbps). The good news? T-Mobile’s plan includes unlimited data, but there may be slowdowns when the network is congested. It’ll cost you $50, which is $0.50 per Mbps, and about right for 5G plans. However, overall, 5G internet is super cheap compared to other kinds of broadband internet. The Federal Communications Commission (FCC) benchmarks similar broadband plans at $105.67/month, (1) which comes out to more than a dollar per Mbps!

Even better, if you’re already a T-Mobile customer with a qualifying Magenta plan, your rate is $25/month. If max download speeds of 100 Mbps works for you, T-Mobile 5G Home Internet is a pretty sweet deal, especially if you’re already a customer. But if you’re looking for more plan options, you won’t find them here.

Pricing details vary by location. Visit
T-Mobile's website
or call 1-833-922-2124 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
T-Mobile brand
Performance
3.0
Faster than advertised, but awkwardly unpredictable

As with any fixed wireless internet provider, speeds fluctuate widely and can be affected by weather, terrain, peak hours, and more. That means you’ll rarely get a steady 100 Mbps. T-Mobile says you’ll likely see anywhere from 33 to 182 Mbps for download and 8 to 25 Mbps for upload. (2) But we think T-Mobile should toot its horn a little louder. Independent research shows speeds average out to around 119 Mbps for download and 16 Mbps for upload—both of which leave other wireless ISPs in the dust. (3)

Generally, 5G internet isn’t as fast as cable internet (up to 1,000 Mbps, or 1 Gbps) or fiber (up to 5 Gbps). But for most people, it’ll feel pretty zippy. Unfortunately, if you’re using your connection for gaming, the inconsistency could cause unpredictable, frustrating lags.

Available speeds vary by location. Call 1-833-922-2124 to speak with a T-Mobile rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
T-Mobile brand
Equipment and installation
4.0
You’ll need an app for that

T-Mobile uses a 5G gateway (included at no additional cost) to turn cell signal into Wi-Fi for your home. It’s strong enough to send signal about 30 feet away, depending on how many walls are in the way. It’s compatible with most mesh network extenders. Plus, you can create up to four separate networks, so you can create one for Airbnb guests or your least favorite roommate.

According to T-Mobile, installation should take around 15 minutes—if you have an Android or iOS phone and can download the T-Mobile internet app. If that doesn’t work out, you can call T-Mobile customer service and someone will help you get set up. If you don’t get cell signal or a landline at home, though, you’re going to have a rough day.

Equipment and installation options can vary widely depending on
T-Mobile plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
T-Mobile brand
Customer experience
4.0
Award-winning customer service, but a lackluster guarantee

T-Mobile is fairly new to providing home internet, but it has a solid track record of providing great service to its mobile customers. Both contract and non-contract customers see the best service in the industry, according to J.D. Power. (4)

We don’t like T-Mobile’s short 15-day money-back guarantee, which doesn’t give you much time for a test drive. (We much prefer Starry’s 30-day guarantee.) Even worse, your countdown starts when T-Mobile ships your 5G Gateway, not when it arrives. If there are any shipping delays or it takes you a day or two to get set up, you’ll run out of testing time fast.

Visit T-Mobile's website
or call 1-833-922-2124 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
T-Mobile
4.2
(110)
5 Star
43%
4 Star
41%
3 Star
14%
2 Star
1%
1 Star
1%
J
Jordanfrom Atlanta, GA
T-Mobile Customer for 1+ years
Reviewed on: 6-17-2022
For the price I’m paying, I would say my internet is fairly good and is fast and reliant.
C
Ceciliafrom Hoboken, NJ
T-Mobile Customer for Less than a year
Reviewed on: 6-17-2022
Have been with tmobile 20+ years with cell service
T
Theresafrom Austin, TX
T-Mobile Customer for Less than a year
Reviewed on: 6-17-2022
Was previously with Sprint. Not too familiar with T mobile
J
Joefrom Hewitt, NJ
T-Mobile Customer for Less than a year
Reviewed on: 6-17-2022
it is a seamless experience
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. “Policies, Open Internet,” T-Mobile. Accessed 12 December 2022.3. “USA 5G Experience Report October 2021,” Opensignal. Accessed 12 December 2022.4. "Wireless Customer Care Satisfaction Declines as Staff Turnover Rises, J.D. Power Finds,” J.D. Power. Accessed 12 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.