Switchful Logo

Hargray vs. Sparklight vs. WOW! Internet plan comparison


Headshot of Kathryn Casna
Headshot of Brittany McGhee
Researched by
Headshot of Bri Field
Headshot of Vilja Johnson
Reviewed by
Updated 6/24/24

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
Hargray
Staff rating
3.7
Customer rating
3.5
(2)

  • Plans starting at $20.00
  • Download speeds up to 1000 Mbps
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
city map lines pattern
Check availability
See what providers service your area.
Hargray
Staff rating
3.7

Solid, well-priced internet for most households

Hargray is a good buy for most families willing to commit to at least a year of service, but its steep setup costs and early termination fees mean canceling too soon will cost you big. Meanwhile, YouTube creators wanting high-performance fiber internet should move on.

Unknown block type "callout", specify a component for it in the `components.types` prop
What we like

  • Great service
  • Low price for the speed
  • Low equipment rental costs
What we dislike

  • Steep early termination fees
  • Underutilized fiber network
  • High installation costs
Savings tip: Hargray often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Hargray
Value
2.5
For the average household, it’s a great deal

Overall, Hargray offers a lot of speed for the price, and all plans come with unlimited data, which made us do happy dances. For the best deal (AKA the lowest price-to-speed ratio), stick with one of Hargray’s slowest plans—which are fast enough for most households anyway. This company’s 100 and 200 Mbps plans come in at just 45% of what most plans in the US cost, while its 1 Gig plans cost around 85% of the national benchmark (1).

Higher-speed plans also come with another downside: while Hargray boasts a fiber network, people who upload a lot of video will lament its slow (for fiber) upload speeds. In short, Hargray’s a great deal for most people, but if top performance is important to you, save your happy dance for another provider.

Pricing details vary by location. Visit
Hargray's website
or call 1-877-427-4729 to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Hargray
Performance
4.5
Fast enough speeds for most, but we shed a tear for the unused potential

Hargray uses a fiber optic network, which is much more reliable than satellite or fixed wireless (like 5G) internet. Fiber is also capable of faster speeds (up to 5 Gigs for both download and upload) than any other kind of internet.

Unfortunately, Hargray isn’t using its fiber network to its fullest extent. Its fastest speed is only 1 gig, which most cable internet companies offer. It’s kinda bumming us out, like a straight-B student who could totally ace the class if only they’d apply themselves more. But the real bummer is that Hargray gives you only 20–50 Mbps for uploading, which is great but nowhere close to the symmetrical ideal that fiber can deliver. While most people will love how quickly they can upload a file to Google Drive or post to their Insta account, we think it’s a tragic underutilization of fiber technology. We know. #FirstWorldProblems.

Available speeds vary by location. Call 1-877-427-4729 to speak with a Hargray rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Hargray
Equipment and installation
3.0
Low-cost equipment rentals, high-cost installation

Hargray’s equipment rental prices are super reasonable. You can rent a modem for just $4 per month, which makes the hassle of using your own gear a lot less appealing. Unless, of course, you’re a technophile who has a favorite modem (more power to you!). You can use most modems. Hargray’s Wi-Fi gear is also inexpensive, coming in at $10 per month. The price includes at least two extenders and free Wi-Fi setup to make sure your signal is dialed. That’s a sweet deal.

The rest of your internet installation will cost you, though. Professional installation costs around $100. Self-setup is technically free, but you have to cough up a $99 activation fee. The activation fee is refundable after your first year of service, but it still hurts, and you’ll probably forget you have a refund coming long before it hits your account anyway. Still, with self-setup, you’ll get to skip the dreaded installation appointment window, so it might still be worth it.

Equipment and installation options can vary widely depending on
Hargray plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Hargray
Customer experience
5.0
Inexpensive technician visits and top-notch premium service plan

Hargray has two levels of customer service (2), and they’re both pretty solid. The first is what you’d expect: you pay full price for all technician visits ($65) and the cost of any repairs, troubleshooting, or installation of new wires and jacks. Other than the cost of work done, there’s no additional charge for this service level.

If connection issues make you nervous or you want Hargray’s highest level of service, you might want to spring for Hargray’s Connected Home Plan for about $6 per month. With that, you’re covered for repairs of common equipment, like wiring, jacks, and splitters—whether the damage was caused by you or an act of God. For services that aren’t fully covered (like learning how to use your Hargray modem or troubleshooting your own router) you pay just $35 per visit.

Visit Hargray's website
or call 1-877-427-4729 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Hargray
3.5
(2)
5 Star
0%
4 Star
50%
3 Star
50%
2 Star
0%
1 Star
0%
B
Brian Hillfrom Newark, NJ
Hargray Customer for 1+ years
Reviewed on: 11-14-2022
I have been with them for a good few years. They have been professional and have done good work. My internet is the fastest it has ever been.
E
Earlfrom Danielson, CT
Hargray Customer for 8+ years
Reviewed on: 8-29-2022
They are always there when i want to use them but the price is a bit too high
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. "Connected Home Plan," Hargray. Accessed 12 December 2022
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.