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Hawaiian Telcom vs. MaxxSouth Broadband vs. Optimum Internet plan comparison


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Researched by
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Reviewed by
Bri FieldAssigning Editor
Updated 6/26/24

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Hawaiian Telcom
Staff rating
3.5
Customer rating
3.5
(2)

  • Plans starting at $19.99
  • Download speeds up to 750 Mbps
MaxxSouth Broadband
Staff rating
3.6
Customer rating
0.0
(0)

  • Plans starting at $14.99
  • Download speeds up to 1000 Mbps
Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
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See what providers service your area.
Hawaiian Telcom
Staff rating
3.5

A great value if you’re ready to commit

Hawaiian Telcom packs a lot of value into its plans, but it may not be fast enough for large families who do a ton of streaming or uploading. Opt for a short contract if available because paying out half of a two- or three-year commitment here will hurt!

What we like

  • Low startup costs
  • No hidden costs
  • Great service
What we dislike

  • High early cancellation costs
  • Underutilized fiber infrastructure and a tiny footprint
  • Contracts up to 3 years
Savings tip: Hawaiian Telcom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
MaxxSouth Broadband
Staff rating
3.6

Budget-friendly internet in Mississippi and Alabama

MaxxSouth Broadband delivers fast, reliable cable and fiber internet to much of Mississippi and some of Alabama. The internet service provider (ISP) packs a ton of value in its plans, especially for smaller households. But if you want top-notch customer service, this might not be the company for you.

What we like

  • Low prices
  • Fast, reliable plans
  • Inexpensive professional installation
What we dislike

  • Poor customer service
  • No self-setup option
  • Limited availability
Savings tip: MaxxSouth Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Staff rating
4.1

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

  • Affordable prices
  • No data caps or contracts
  • Both cable and fiber offerings
What we dislike

  • Very limited availability
  • Average customer service
  • No true budget plan
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Hawaiian Telcom
Value
4.0
Come for the price, stay for the value (and to avoid early termination fees)

Hawaiian Telcom internet provides a ton of value no matter which plan you buy, but some plans offer more value than others. If fiber is available in your area, you can get 940 Mbps for around 56% of the national benchmark price. (1) Lower speeds (those as low as 11 Mbps with a DSL connection) cost as little as a third of the national benchmark.

Hawaiian has its flaws. You may not have access to its fiber infrastructure (yet), even if it's installed in your neighborhood. We've heard of wait times of several months. Then, even its fiber speeds aren’t as fast as technology allows. If you try to end your contract early, you’ll pay for that—big time. You may also see hefty price hikes in year two—some of the biggest we've seen, in fact.

But when you consider the great service you’ll receive, low-cost equipment and installation, and a refreshing lack of hidden fees at checkout, Hawaiian Telcom gives you one more way to make your mainlander friends envy your island life.

Pricing details vary by location. Visit
Hawaiian Telcom's website
or call 1-844-716-2785 to speak with a rep.
See pricing
MaxxSouth Broadband
Value
3.0
Low prices for the speed you can actually use

MaxxSouth offers plans ranging from 150 Mbps to an incredible 10 gigs. However, anything above 1 gig isn't yet widely available, and for good reason. Most households don't need near those speeds, and current devices can't use it anyway. So stick with MaxxSouth's 1 gig plans or lower. In fact, the slower your plan, the better the deal you get with MaxxSouth. A 150 Mbps plan costs just 28% of the national benchmark, while a 1 gig plan runs about 67% of the national benchmark (which is still a good deal). (1)

Plans come with unlimited data, decent upload speeds, and inexpensive equipment and installation—all with no contract. That’s a ton of value!

Pricing details vary by location. Visit
MaxxSouth Broadband's website
or call 1-844-719-0032 to speak with a rep.
See pricing
Optimum brand
Value
4.0
A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
Hawaiian Telcom
Performance
4.5
Fast, reliable fiber for the price, but it could be better utilized

Hawaiian Telcom uses an infrastructure of fiber, cable, and DSL. About 215,000 homes and businesses have access to Hawaiian’s fiber network. (2) That accounts for about half of Hawaiian's infrastructure, (3) which is impressive for a small provider. The other half is mostly DSL mixed with a bit of cable, which don't perform as well. The good news is Hawaiian is replacing its legacy cable and DSL lines, so if you don’t have access to its fiber network yet, you probably will within a few years.

Available speeds vary by location. Call 1-844-716-2785 to speak with a Hawaiian Telcom rep or
go to its website.
MaxxSouth Broadband
Performance
5.0
High-performance cable and fiber internet plans

MaxxSouth Broadband offers cable and fiber internet plans, both of which are highly reliable. MaxxSouth’s cable plans range from 150 Mbps to 1 gig download speeds, with upload speeds from 5 Mbps to 15 Mbps, which is better than a lot of other providers.

Some MaxxSouth fiber plans boast a whopping 10 gigs (holy cannoli!) with symmetrical connections (meaning the upload speeds match the download speeds). However, it's more realistic to see actual speeds max out at around 1 gig, even if you buy a faster plan. With 10 gigs, you could host the mother of all LAN parties (can we join?) and still have mountains of leftover bandwidth.

Available speeds vary by location. Call 1-844-719-0032 to speak with a MaxxSouth Broadband rep or
go to its website.
Optimum brand
Performance
5.0
Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
Hawaiian Telcom
Equipment and installation
3.5
Hawaiian offers good installation and gear

Hawaiian Telcom charges a moderate $9.99 to use its modem. You could use your own modem to save money, but you won’t be able to add Hawaiian’s Whole Home Wi-Fi or upgrade your service to Premier Value, Hawaiian’s tech plan. If you do go with Hawaiian’s modem, you can also rent between one and three Google Wi-Fi pods for just $7 per month total. Unless you live in a McMansion (more than 4,500 sq. ft.), you shouldn’t have any dead spots. Some of our top providers don't charge rental fees, and we would like to see Hawaiian Telcom follow suit, but we still love these low rates.

Both self-installation and professional installation are free, but you may need to cover a $34.99 activation fee (waived during some promotions). That’s steeper than most activation fees, but since professional installation usually costs $75 or more, you’ll still save a ton—and not have to worry about setting it up yourself. Plus, if you have a professional install your internet, they will repair any damaged wiring at no cost.

Equipment and installation options can vary widely depending on
Hawaiian Telcom plans
available in your area.
View plans
MaxxSouth Broadband
Equipment and installation
4.0
Low-cost installation and quality gear

MaxxSouth has minimal equipment and installation costs. A router/modem combo is included in your plan’s pricing, which is a rare find indeed. If you have a large home or a big family, though, you probably want to spring for this provider’s eero TrueMesh Wi-Fi, which uses multiple signal extenders placed throughout your home for the best coverage. At a reasonable $15 per month, this Wi-Fi package also includes an app that helps you find and eliminate dead spots, set parental controls, and even gives you access to remote support.

MaxxSouth’s professional installation will cost you around $20 in most cases, though if your home isn’t quite internet ready, this cost could go up. Since professional installation usually costs $70–$100 even for plug-and-play homes, that’s a sweet deal. The downside is that there’s no free self-install option, which means you’ll have to schedule an appointment. But there are worse trade-offs.

Equipment and installation options can vary widely depending on
MaxxSouth Broadband plans
available in your area.
View plans
Optimum brand
Equipment and installation
4.5
Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
Hawaiian Telcom
Customer experience
2.0
Customer service needs some improvement

We love that you can get started for around $35 and that the tech will automatically repair wiring if needed. But if you want additional technical support, you'll need for Hawaiian’s rather pricy Premier Value upgrade ($15.99 per month for two years). With it, a technician can help you with wire maintenance and Wi-Fi optimization, internet security for up to 10 devices, and priority for technician appointments. But we'd probably skip it at this price tag.

Unfortunately, many customers report problems with billing and customer service. If you go with Hawaiian, check your bill carefully and be prepared to sit on hold if you call in with issues.

Visit Hawaiian Telcom's website
or call 1-844-716-2785 for more information on contracts and money-back guarantees.
Go to provider
MaxxSouth Broadband
Customer Experience
2.5
Decent self-help options, but customer service needs improvement

We love that installation is just $20 in most cases and that you can call into MaxxSouth customer service 24/7/365. However, some of the customer reviews suggest that the low price and availability aren’t all they’re cracked up to be. Multiple reviews cite technicians leaving holes in walls, unsightly cables, or non-functioning internet in their wake, while others say it’s hard to get a person on the phone when they call in.

MaxxSouth has some decent self-help content on its website to help you troubleshoot issues on your own, but not all issues can be solved this way. We’d love to see MaxxSouth’s customer service rise to the level of its value in other areas.

Visit MaxxSouth Broadband's website
or call 1-844-719-0032 for more information on contracts and money-back guarantees.
Go to provider
Optimum brand
Customer experience
3.0
Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Hawaiian Telcom
3.5
(2)
5 Star
0%
4 Star
50%
3 Star
50%
2 Star
0%
1 Star
0%
R
Ravenfrom Waipahu , HI
Hawaiian Telcom Customer for Less than a year
Reviewed on: 12-2-2022
Hawaiin Telecom has been okay, but the speed could be better
J
Janicefrom Honokaa, HI
Hawaiian Telcom Customer for 4+ years
Reviewed on: 6-24-2022
Hawaiian Telecom is good because they brought fiber optics to a rural location via a federal grant. They also are expedient in their service. However, I feel that they can improve by conducting regularly maintenance and check on customer’s network.
MaxxSouth Broadband
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
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Endnotes and sources
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 1 February 2023.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.