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Hawaiian Telcom vs. Sparklight vs. WOW! Internet plan comparison


Headshot of Kathryn Casna
Headshot of Brittany McGhee
Researched by
Headshot of Bri Field
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Reviewed by
Updated 6/26/24

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Hawaiian Telcom
Staff rating
3.5
Customer rating
3.5
(2)

  • Plans starting at $19.99
  • Download speeds up to 750 Mbps
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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Hawaiian Telcom
Staff rating
3.5

A great value if you’re ready to commit

Hawaiian Telcom packs a lot of value into its plans, but it may not be fast enough for large families who do a ton of streaming or uploading. Opt for a short contract if available because paying out half of a two- or three-year commitment here will hurt!

What we like

  • Low startup costs
  • No hidden costs
  • Great service
What we dislike

  • High early cancellation costs
  • Underutilized fiber infrastructure and a tiny footprint
  • Contracts up to 3 years
Savings tip: Hawaiian Telcom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Hawaiian Telcom
Value
4.0
Come for the price, stay for the value (and to avoid early termination fees)

Hawaiian Telcom internet provides a ton of value no matter which plan you buy, but some plans offer more value than others. If fiber is available in your area, you can get 940 Mbps for around 56% of the national benchmark price. (1) Lower speeds (those as low as 11 Mbps with a DSL connection) cost as little as a third of the national benchmark.

Hawaiian has its flaws. You may not have access to its fiber infrastructure (yet), even if it's installed in your neighborhood. We've heard of wait times of several months. Then, even its fiber speeds aren’t as fast as technology allows. If you try to end your contract early, you’ll pay for that—big time. You may also see hefty price hikes in year two—some of the biggest we've seen, in fact.

But when you consider the great service you’ll receive, low-cost equipment and installation, and a refreshing lack of hidden fees at checkout, Hawaiian Telcom gives you one more way to make your mainlander friends envy your island life.

Pricing details vary by location. Visit
Hawaiian Telcom's website
or call 1-844-716-2785 to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Hawaiian Telcom
Performance
4.5
Fast, reliable fiber for the price, but it could be better utilized

Hawaiian Telcom uses an infrastructure of fiber, cable, and DSL. About 215,000 homes and businesses have access to Hawaiian’s fiber network. (2) That accounts for about half of Hawaiian's infrastructure, (3) which is impressive for a small provider. The other half is mostly DSL mixed with a bit of cable, which don't perform as well. The good news is Hawaiian is replacing its legacy cable and DSL lines, so if you don’t have access to its fiber network yet, you probably will within a few years.

Available speeds vary by location. Call 1-844-716-2785 to speak with a Hawaiian Telcom rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Hawaiian Telcom
Equipment and installation
3.5
Hawaiian offers good installation and gear

Hawaiian Telcom charges a moderate $9.99 to use its modem. You could use your own modem to save money, but you won’t be able to add Hawaiian’s Whole Home Wi-Fi or upgrade your service to Premier Value, Hawaiian’s tech plan. If you do go with Hawaiian’s modem, you can also rent between one and three Google Wi-Fi pods for just $7 per month total. Unless you live in a McMansion (more than 4,500 sq. ft.), you shouldn’t have any dead spots. Some of our top providers don't charge rental fees, and we would like to see Hawaiian Telcom follow suit, but we still love these low rates.

Both self-installation and professional installation are free, but you may need to cover a $34.99 activation fee (waived during some promotions). That’s steeper than most activation fees, but since professional installation usually costs $75 or more, you’ll still save a ton—and not have to worry about setting it up yourself. Plus, if you have a professional install your internet, they will repair any damaged wiring at no cost.

Equipment and installation options can vary widely depending on
Hawaiian Telcom plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Hawaiian Telcom
Customer experience
2.0
Customer service needs some improvement

We love that you can get started for around $35 and that the tech will automatically repair wiring if needed. But if you want additional technical support, you'll need for Hawaiian’s rather pricy Premier Value upgrade ($15.99 per month for two years). With it, a technician can help you with wire maintenance and Wi-Fi optimization, internet security for up to 10 devices, and priority for technician appointments. But we'd probably skip it at this price tag.

Unfortunately, many customers report problems with billing and customer service. If you go with Hawaiian, check your bill carefully and be prepared to sit on hold if you call in with issues.

Visit Hawaiian Telcom's website
or call 1-844-716-2785 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Hawaiian Telcom
3.5
(2)
5 Star
0%
4 Star
50%
3 Star
50%
2 Star
0%
1 Star
0%
R
Ravenfrom Waipahu , HI
Hawaiian Telcom Customer for Less than a year
Reviewed on: 12-2-2022
Hawaiin Telecom has been okay, but the speed could be better
J
Janicefrom Honokaa, HI
Hawaiian Telcom Customer for 4+ years
Reviewed on: 6-24-2022
Hawaiian Telecom is good because they brought fiber optics to a rural location via a federal grant. They also are expedient in their service. However, I feel that they can improve by conducting regularly maintenance and check on customer’s network.
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.