MaxxSouth Broadband delivers fast, reliable cable and fiber internet to much of Mississippi and some of Alabama. The internet service provider (ISP) packs a ton of value in its plans, especially for smaller households. But if you want top-notch customer service, this might not be the company for you.
Rural south and central Indianans can get this company’s affordable, high-speed, reliable fiber internet with no contract and no data cap. And if you don’t have access to Smithville yet, you might soon. It’s expanding fast!
Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.
MaxxSouth offers plans ranging from 150 Mbps to an incredible 10 gigs. However, anything above 1 gig isn't yet widely available, and for good reason. Most households don't need near those speeds, and current devices can't use it anyway. So stick with MaxxSouth's 1 gig plans or lower. In fact, the slower your plan, the better the deal you get with MaxxSouth. A 150 Mbps plan costs just 28% of the national benchmark, while a 1 gig plan runs about 67% of the national benchmark (which is still a good deal). (1)
Plans come with unlimited data, decent upload speeds, and inexpensive equipment and installation—all with no contract. That’s a ton of value!
Smithville Communications offers just one fiber internet plan, serving up 1 Gbps and unlimited data for less than about $0.70 per Mbps. Compared to the US benchmark plan for similar service ($134.62) (1), Smithville is a pretty sweet deal. And you won’t have to sign a contract to get it.
This low price is particularly impressive for fiber in rural areas since building infrastructure outside of urban centers can be incredibly costly. Smithville could easily charge higher rates for bringing fiber to rural Indiana, but it doesn’t. And we applaud that.
WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.
To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)
There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.
MaxxSouth Broadband offers cable and fiber internet plans, both of which are highly reliable. MaxxSouth’s cable plans range from 150 Mbps to 1 gig download speeds, with upload speeds from 5 Mbps to 15 Mbps, which is better than a lot of other providers.
Some MaxxSouth fiber plans boast a whopping 10 gigs (holy cannoli!) with symmetrical connections (meaning the upload speeds match the download speeds). However, it's more realistic to see actual speeds max out at around 1 gig, even if you buy a faster plan. With 10 gigs, you could host the mother of all LAN parties (can we join?) and still have mountains of leftover bandwidth.
Fiber is the fastest and most reliable type of internet available, and download speeds max out around 5 Gbps. Smithville fiber reaches only 1 Gbps, but for most people frustrated by slow or unreliable rural internet, it’ll feel like your browser just got a turbo boost. You’ll also see 1 Gbps upload speeds, which is less common among non-fiber internet types like DSL and cable. Everyone—from heavy streamers and online gamers to remote workers and avid YouTube creators—will have plenty of juice (and unlimited data) when they need it.
Unfortunately, there’s one caveat: In some areas, Smithville is still using legacy DSL infrastructure, so you might not be able to sign up for fiber just yet. Smithville is phasing out this infrastructure as it lays more fiber lines, and it was named one of the Top 100 Fiber-to-the-Home organizations by Broadband Communities magazine for its efforts in helping bring fiber internet to rural communities (2). Luckily, Smithville won’t lock you into a contract, so if you’re not happy with your DSL, you can cancel any time and come back later when you have access to fiber.
The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.
WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.
MaxxSouth has minimal equipment and installation costs. A router/modem combo is included in your plan’s pricing, which is a rare find indeed. If you have a large home or a big family, though, you probably want to spring for this provider’s eero TrueMesh Wi-Fi, which uses multiple signal extenders placed throughout your home for the best coverage. At a reasonable $15 per month, this Wi-Fi package also includes an app that helps you find and eliminate dead spots, set parental controls, and even gives you access to remote support.
MaxxSouth’s professional installation will cost you around $20 in most cases, though if your home isn’t quite internet ready, this cost could go up. Since professional installation usually costs $70–$100 even for plug-and-play homes, that’s a sweet deal. The downside is that there’s no free self-install option, which means you’ll have to schedule an appointment. But there are worse trade-offs.
Smithville provides a wireless router to all customers with no additional rental fees, which is a good deal. You will pay an activation fee of $25, and if you need any lines run or jacks installed, you’ll pay for those too.
You do have the option of using your own equipment, but you’ll have to contact customer service to find out if your gear is compatible because this info isn’t available on the Smithville website. And if you need help troubleshooting your equipment, you’re on your own.
WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.
A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.
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We love that installation is just $20 in most cases and that you can call into MaxxSouth customer service 24/7/365. However, some of the customer reviews suggest that the low price and availability aren’t all they’re cracked up to be. Multiple reviews cite technicians leaving holes in walls, unsightly cables, or non-functioning internet in their wake, while others say it’s hard to get a person on the phone when they call in.
MaxxSouth has some decent self-help content on its website to help you troubleshoot issues on your own, but not all issues can be solved this way. We’d love to see MaxxSouth’s customer service rise to the level of its value in other areas.
Smithville offers 24/7 tech support to all customers, which is helpful if you have trouble with its router, need wiring repairs or a jack replacement, or your service is otherwise interrupted and it’s the company's fault.
If a visiting technician discovers the problem was out of Smithville’s control, you’ll have to pay a $35 service fee and $90 technician fee for help. Most companies charge you only one of these fees. Smithville will waive these charges if you buy its Connection Protection plan for at least one year, at a cost of $3.95 per month. But technicians still won’t help you with your own equipment.
WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)
We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)
The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.