Metronet is a growing regional provider that offers value-packed internet service to customers. Its all-fiber network is fast and reasonably priced. Overall, we think Metronet is a solid pick for your next internet provider—if you happen to live in one of its coverage areas.
Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.
Ziply offers impressively fast, reliable internet for medium to large households, power users, and businesses. Ziply's internet speeds go up to 50 gigs, which is way more than most internet providers! Ziply offers super low-cost introductory pricing for 12 months, and they include professional installation for free. Overall, Ziply is a trusted, transparent internet service provider in the Northwestern US.
Smaller, regional internet providers sometimes suffer a little in the value department. Either the pricing is good but the speeds offered aren’t up to snuff, or the speeds are fast but the price is outrageous. Metronet bucks this trend. In fact, the 1 gig plan actually starts out at a lower price than most competitors and less than half the national benchmark for similar plans (1).
You do have the standard rate hikes after the first 6-24 months, however. Competing internet providers sometimes offer small perks that make them more attractive, but Metronet definitely holds its own.
Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.
We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.
All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).
The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.
Ziply offers fast fiber internet at great prices. You get an exceptionally low introductory price for 12 months. Plus, you get professional installation at no charge, which is about a $90 value.
Ziply's pricing and promotions depends on your location and service area. You get very low, promotional pricing for the first 12 months, and then prices increase after the introductory period. You can ask what the price increase may be after your introductory period, but Ziply says this estimate is subject to change.
Ziply's low promotional pricing for the first 12 months is contingent upon enrolling in autopay and paperless billing. Here's an estimate of Ziply's promotional pricing and increases in select areas:
Ziply's slowest internet plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively for their introductory prices. (1) Its 1 gig plan is relatively more expensive, but its introductory price still comes in under 45% of the national benchmark for similar plans.
If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.
Performance with Metronet is great. There are plans ranging from 100 Mbps to 1 Gbps, all of which offer symmetrical upload speeds. This means upload speeds are equal to download speeds—excellent for content creators, streamers, online gamers, and anyone else who shares a lot of large files. Best of all, there are no data caps.
Although some fiber providers have started offering 2 gig and even 5 gig plans, we don't think anyone needs to pay for that much speed (and if you're one of the few who does, you probably already know who you are). Metronet’s 1 gig option will be plenty for most needs, but extremely heavy users who require faster speeds will have to look elsewhere. Find out how much internet speed you need.
Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)
Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)
Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).
Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.
Metronet provides all the equipment you need to get started free of charge, including an eero wireless router so you can get online quickly. This is a nice change of pace in an industry that often charges $10–$15 per month for mediocre gear. You do have the option of adding a wireless extender for $10 per month (called WholeHome Wi-Fi), but it isn’t strictly necessary.
More good news concerning installation—while most providers charge between $50 and $100 (or more) for installation, Metronet will bill you only $25. That’s not bad at all. Of course, when installation is a mandatory part of the service, we’d prefer it to be free, but we’ll take what we can get. Plus, all you have to do to receive a $25 installation credit (effectively making it free) is to sign up for automatic billing.
Our only complaint is the lack of any type of self-installation option, so you'll have to set aside a good two to four hours for a technician to come to your house.
When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.
You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.
Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.
Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.
Decent value, fast performance, and reasonable equipment and installation costs make for a great experience overall. Metronet also claims to have 24-hour local support, and customers generally seem satisfied with their service.
There is one glaring issue, though: the provider charges a mandatory “technology service fee” of around $10 per month.
Metronet claims this is to cover the cost of service calls, tech visits, and equipment maintenance. However, we don’t see this type of charge from any other provider, and it effectively nullifies the free equipment, so we have mixed feelings.
We've also seen a few complaints from customers who feel like they were being charged more than advertised, but we thought that the price increases and fees were pretty fairly laid out on the website, so just make sure to read the fine print (2).
Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.
Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.
Ziply has a good reputation for customer service. They offer free professional internet installation and no contracts, which are nice perks. Compared to competitors, Ziply prides itself on transparency.
Ziply provides excellent support. We love that Ziply provides professional installation for free, but we wish they offered a self-setup option, too. But it's nice that it's installed for you and it's one less thing you have to do yourself. Ziply has some great self-help content on its website for troubleshooting or changing out your router later if you'd like.
Ziply is really transparent about a lot of things related to their internet service. Ziply is clear that their promotional pricing is just for 12 months and it increases after that period. They're also transparent with the fact that you need to enroll in autopay and paperless billing to get promotional pricing.
One thing that's not clear in Ziply's language is that you may have to pay early termination charges if you cancel before 12 months of service. This can be a bit confusing because Ziply says it doesn't have contracts. But if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends.
All that said, Ziply’s customer service is decent, people are overall happy with service, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)