Switchful Logo

Optimum vs. Starlink vs. Ziply Fiber Internet plan comparison


Rebecca Palmer smiles for the camera
Headshot of Dave Schafer
Headshot of Brittany McGhee
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Reviewed by
Updated 6/26/24

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
Starlink
Staff rating
2.6
Customer rating
4.7
(4)

  • Plans starting at $120.00
  • Download speeds up to 100 Mbps
Ziply Fiber brand
Staff rating
4.2
Customer rating
3.0
(2)

  • Plans starting at $20.00
  • Download speeds up to 5 Gb
city map lines pattern
Check availability
See what providers service your area.
Optimum brand
Staff rating
4.1

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

  • Affordable prices
  • No data caps or contracts
  • Both cable and fiber offerings
What we dislike

  • Very limited availability
  • Average customer service
  • No true budget plan
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Starlink
Staff rating
2.6

Satellite internet with cutting-edge technology

Starlink uses new low-orbit technology to deliver satellite internet to customers around the globe. The company got its start offering faster speeds and much lower latency than other satellite providers, but now offers download speeds comparable to those offered by other satellite providers. Starlink still offers decently low latency for satellite, but it can’t compete against fiber or cable internet providers.

What we like

  • Low latency
  • Expanding coverage
  • Options for mobile satellite connectivity
What we dislike

  • High upfront equipment cost
  • Slower speeds than originally advertised
  • Poor reputation for customer service
Savings tip: Starlink often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Ziply Fiber brand
Staff rating
4.2

Fast, reliable fiber for larger households and power users

Ziply offers impressively fast, reliable internet for medium to large households, power users, and businesses. Ziply's internet speeds go up to 50 gigs, which is way more than most internet providers! Ziply offers super low-cost introductory pricing for 12 months, and they include professional installation for free. Overall, Ziply is a trusted, transparent internet service provider in the Northwestern US.

What we like

  • Low introductory prices
  • Fast internet
  • Free professional install
What we dislike

  • Pricing stipulations
  • Price increase after 12 months
Savings tip: Ziply Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Value
4.0
A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
Starlink
Value
2.0
Average pricing among satellite providers

Starlink offers a variety of internet plans in four main categories: Standard, Priority, Mobile, and Mobile Priority. Its Standard plan is decent for home internet if you don’t have any fiber or cable internet options, but it will cost $90–$120. The Mobile plan is intended for RVs and travelers. These standard plans aren’t subject to official data caps, which is a nice change! If you go with the mobile option, you can pause it month to month but your traffic will be deprioritized relative to home and priority users.

Starlink’s most expensive plans are now named Priority plans, and there’s one for fixed locations and one for use on the go. Both have data caps, and both require a spendy high-performance receiver. Both plans cost at least $250 per month, with increased rates if you need more high-speed data. That’s some of the most expensive prices we’ve seen for internet anywhere, so these plans are pretty hard to recommend for most households.

Satellite internet provider Viasat has plans that are priced similarly to Starlink's standard options, but with data caps and much higher latency. That means that, while you can get a Viasat plan of 100 Mbps in some places, your connection will still feel very slow because it takes so long for data to get to and from the high-orbit satellites. HughesNet, the other big satellite provider in the US, has pricing similar to Starlink's but strict data caps and download speeds that reach only 25 Mbps.

Even with its benefits compared to other satellite providers, Starlink earned a pretty low score on value because the service is much slower and more expensive than home internet from cable or fiber internet providers. It doesn’t compete very well against DSL or fixed wireless internet either, but it’s a decent option of last resort if you are a digital nomad or live in a rural area.

Pricing details vary by location. Visit
Starlink's website
or call to speak with a rep.
See pricing
Ziply Fiber brand
Value
4.0
Low-cost internet plans

Ziply offers fast fiber internet at great prices. You get an exceptionally low introductory price for 12 months. Plus, you get professional installation at no charge, which is about a $90 value.

Ziply's pricing and promotions depends on your location and service area. You get very low, promotional pricing for the first 12 months, and then prices increase after the introductory period. You can ask what the price increase may be after your introductory period, but Ziply says this estimate is subject to change.

Ziply's low promotional pricing for the first 12 months is contingent upon enrolling in autopay and paperless billing. Here's an estimate of Ziply's promotional pricing and increases in select areas:

  • Fiber 100/100: $20 a month for 12 months, then $45 a month
  • Fiber 300/300: $30 a month for 12 months, then $65 a month
  • Fiber Gig: $50 a month for 12 months, then $85 a month
  • Fiber 2 Gigs: $60 a month for 12 months, then $95 a month

Ziply's slowest internet plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively for their introductory prices. (1) Its 1 gig plan is relatively more expensive, but its introductory price still comes in under 45% of the national benchmark for similar plans.

If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.

Pricing details vary by location. Visit
Ziply Fiber's website
or call 1-833-970-0803 to speak with a rep.
See pricing
Optimum brand
Performance
5.0
Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
Starlink
Performance
3.0
Speeds are slowing as more people sign up

Starlink once offered download speeds that were much, much faster than what satellite competitors could offer, but the company changed its plans and pricing in May of 2023. Today, the service sells home internet with download speeds of 25–100 Mbps, upload speeds of 5–10 Mbps, and latency in the range of 25–50 ms. Those speeds look fast enough for gaming and video conferencing on paper, but third-party research from Ookla found that Starlink users are getting average download speeds of about 66 Mbps, upload speeds of nearly 8 Mbps, and latency of a 62 ms in the first quarter of 2023. That kind of service might be good enough for online shopping or even streaming one show in high definition, but you wouldn’t be able to make video calls, play some online games, or livestream your gameplay. (1)

That same study showed Starlink performed better on all speed metrics than competitors Viasat or HughesNet, but was worse than cable and fiber providers across the board. Unfortunately, Starlink speeds are slowing as the company adds new subscribers because of network congestion. The change in plan offerings is the best evidence of that, but it's not hopeless. The company has launched nearly 4,000 satellites and is planning new launches with updated V2 equipment it says will improve reliability and handle much more bandwidth. (2)

Available speeds vary by location. Call to speak with a Starlink rep or
go to its website.
Ziply Fiber brand
Performance
5.0
Fast, reliable fiber in most areas

Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).

Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.

Available speeds vary by location. Call 1-833-970-0803 to speak with a Ziply Fiber rep or
go to its website.
Optimum brand
Equipment and installation
4.5
Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
Starlink
Equipment and installation
2.5
High upfront equipment costs but easy self installation with an app

Unlike other satellite internet providers, Starlink does not require (or even offer) professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.

If you need internet while traveling, you'll need one of Starlink’s mobile plans. If you don’t need to use the receiver while you’re traveling faster than 10 miles per hour, you can stick with the basic $600 model. If you need internet while your RV or boat is moving, though, you’ll need one of the Mobile Priority plans and the required high-performance receiver.

To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.

Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment in the US, or require an activation fee. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, which is more than you would pay for Viasat or HughesNet equipment. If you need the high-performance Starlink kit because of either extreme weather or your Priority service plan, setup starts at $2,500 before taxes.

Equipment and installation options can vary widely depending on
Starlink plans
available in your area.
View plans
Ziply Fiber brand
Equipment and installation
4.0
Free professional installation

Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.

Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.

Equipment and installation options can vary widely depending on
Ziply Fiber plans
available in your area.
View plans
Optimum brand
Customer experience
3.0
Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
Starlink
Customer experience
3.0
Tech-savvy customers with a do-it-yourself attitude will have the best experience with Starlink

Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.

Elon Musk, CEO of Starlink, recently said delays were most common in highly populated areas, but rural areas are the best place for the service, anyway. (3) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (4) Some customers who pre-ordered Starlink kits have had to wait more than a year to receive them and received few updates from the company (5), but you can look up your address using this Starlink map to find out what to expect.

Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website offers a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.

Visit Starlink's website
or call for more information on contracts and money-back guarantees.
Go to provider
Ziply Fiber brand
Customer experience
4.0
No contracts but early cancellation charges

Ziply has a good reputation for customer service. They offer free professional internet installation and no contracts, which are nice perks. Compared to competitors, Ziply prides itself on transparency.

Ziply provides excellent support. We love that Ziply provides professional installation for free, but we wish they offered a self-setup option, too. But it's nice that it's installed for you and it's one less thing you have to do yourself. Ziply has some great self-help content on its website for troubleshooting or changing out your router later if you'd like.

Ziply is really transparent about a lot of things related to their internet service. Ziply is clear that their promotional pricing is just for 12 months and it increases after that period. They're also transparent with the fact that you need to enroll in autopay and paperless billing to get promotional pricing.

One thing that's not clear in Ziply's language is that you may have to pay early termination charges if you cancel before 12 months of service. This can be a bit confusing because Ziply says it doesn't have contracts. But if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends.

All that said, Ziply’s customer service is decent, people are overall happy with service, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)

Visit Ziply Fiber's website
or call 1-833-970-0803 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
Starlink
4.7
(4)
5 Star
75%
4 Star
25%
3 Star
0%
2 Star
0%
1 Star
0%
J
Johnfrom Hebron, MD
Starlink Customer for Less than a year
Reviewed on: 4-22-2023
Starlink works well in our area. Where we live, cell service and cable do not exist. The speed is comparable to cable speeds.
B
Bonniefrom Palestine, TX
Starlink Customer for Less than a year
Reviewed on: 4-2-2023
The speed of the internet is great. The improvement would be to have a dark dish instead a white one for aesthetic purposes. As well, for the pricing to not increase after just a few months of usage after a year of waiting to receive the service.
A
Amir Khubanifrom Demarest, NJ
Starlink Customer for Less than a year
Reviewed on: 9-11-2022
It is very reliable, since I can use it without an actual connection. It is pretty expensive.
B
Briana from Boise, ID
Starlink Customer for 4+ years
Reviewed on: 8-29-2022
It's pretty good, though the box is a bit old and they tend to not be the best with tech support. Overall we're happy with it.
Ziply Fiber
3.0
(2)
5 Star
0%
4 Star
0%
3 Star
100%
2 Star
0%
1 Star
0%
R
Rowdyfrom Coos Bay , OR
Ziply Fiber Customer for Less than a year
Reviewed on: 11-21-2022
I love the service. The biggest problem is I signed up with the acp plan and every month they keep sending me a bill. The service is only 20 bucks a month and acp covers up to 30 dollars.
M
Michaelfrom Hillsboro, OR
Ziply Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Price was fine, but they are adding charges all the time. They need to make sure the customer feels taken care of. The last time we were on the phone, they made it seem like it was our fault when their lines were faulty. And they didn't offer a break or a credit for the downtime.
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. "Satisfy Your Need for Speed," Ziply Fiber. Accessed 12 December 2022.3. "Why Choose Fiber?," Ziply Fiber. Accessed 12 December 2022.4. "Ziply Fiber Customer Reviews," Better Busines Bureau. Accessed 12 December 2022.