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Optimum vs. Viasat vs. WOW! Internet plan comparison


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Researched by
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Reviewed by
Updated 6/18/24

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Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
Viasat
Staff rating
2.2
Customer rating
3.7
(4)

  • Plans starting at $30.00
  • Download speeds up to 100 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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See what providers service your area.
Optimum brand
Staff rating
4.1

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

  • Affordable prices
  • No data caps or contracts
  • Both cable and fiber offerings
What we dislike

  • Very limited availability
  • Average customer service
  • No true budget plan
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Viasat
Staff rating
2.2

Widely available satellite internet with speeds faster than HughesNet

Viasat (formerly also Exede internet) can’t keep up with cable or fiber, but it’s a relatively fast and widely available choice for satellite internet. Viasat offers more speed and data than HughesNet, but can't match Starlink for upload speed and latency.

What we like

  • Fast speeds for satellite
  • Variety of plans
  • Wide availability
What we dislike

  • High prices
  • Caps on high-speed data
Savings tip: Viasat often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Value
4.0
A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
Viasat
Value
1.5
Better value than HughesNet

In remote areas where cable and fiber aren’t available, satellite internet may be your only option. Viasat offers a wide range of satellite internet plans, but only some of them offer good performance and value for your money compared to other satellite internet providers.

The best plans are Viasat’s Unlimited plans. Those with at least 25 Mbps of speed and 100 GB of high-speed data will give you the ability to do basic web browsing. Viasat’s most expensive plan, with 150 Mbps of download speed and 500 GB of high-speed data, is the best plan for larger households. It also gives you the most data for your dollar.

We wouldn’t recommend Viasat’s Liberty plans because the internet speed and data limits are far too restrictive. If you don’t mind sacrificing a bit of speed or data usage to save money, HughesNet’s 25 Mbps plans are less costly than Viasat’s equivalent plans. For a similar price, Starlink can achieve lower latency than Viasat, though Starlink is available only in limited locations and has customer service issues.

It's also important to think about price hikes. With Viasat, all plan prices go up after three months, in the range of $20–$100 depending on your plan. You can't get out of these increases because you'll have to sign a contract. It's a bummer, but we like that prices are guaranteed for two years starting in month four.

Pricing details vary by location. Visit
Viasat's website
or call 1-844-670-9142 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Optimum brand
Performance
5.0
Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
Viasat
Performance
2.0
Handles everything from browsing to streaming, but data limits will hold you back

Of the two main satellite internet providers in the US, Viasat offers faster speeds (up to 150 Mbps). Viasat delivers good enough performance for basic web browsing and some light video streaming, but even its most expensive plans limit the amount of high-speed data you can use before speeds are throttled.

Additionally, both HughesNet and Viasat have very high latency. This latency, the delay that happens when data is traveling from the satellite to your home, makes even a 150 Mbps connection feel slow. Starlink, a new satellite internet provider, uses satellites closer to the earth, so it is able to offer even faster speeds (up to 100Mbps) and much lower latency than Viasat. For now, Starlink isn’t available in as many locations and performance isn’t as consistent, but it has similar pricing to Viasat and could be a strong alternative for some.

In terms of real-world performance, Viasat slightly outperforms HughesNet in terms of upload speed and latency, according to data from Ookla. (1) Nevertheless, Viasat won’t ever be a better choice than a cable or fiber connection due to the inherent limitations of satellite internet. Viasat also suffers from outages, which can sometimes last days even when the sky is clear, according to user reports from Downdetector. (2)

Available speeds vary by location. Call 1-844-670-9142 to speak with a Viasat rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Optimum brand
Equipment and installation
4.5
Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
Viasat
Equipment and installation
2.5
Lease equipment for a fair price and get started quickly with professional installation

Getting a satellite internet connection up and running is more involved than a traditional wired connection. Viasat requires you to lease its equipment for $14.99 per month and have it installed professionally. The leasing and installation fees are about the same as HughesNet, and Viasat sometimes waives the $99 cost of installation for qualifying new customers. This is in contrast to Starlink, which requires you to pay several hundred dollars for its equipment upfront and install it yourself.

When you sign up for Viasat, you’ll usually get an appointment for installation within three to five days, and the process itself takes two to three hours. A technician will mount the dish where it can get the clearest view of the southern sky, either on your house or on a pole mount for $75 extra. Since the equipment is leased, when you cancel your service, you’ll be responsible for removing and returning the dish, transceiver, modem, cables, and any other hardware to Viasat.

Equipment and installation options can vary widely depending on
Viasat plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Optimum brand
Customer experience
3.0
Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
Viasat
Customer experience
3.0
Decent customer experience, even without paying extra for premium support

Viasat customer service has a dedicated phone number, responsive online chat, and troubleshooting FAQs on its website for all its customers. This is similar to HughesNet’s customer support, and it surpasses Starlink’s lackluster customer service.

Viasat’s best customer service is reserved for those who pay an additional $8.99 per month for EasyCare. EasyCare gives you access to a priority support phone number, free service calls to your address, and discounted annual dish location adjustment. Viasat has additional offerings, including Viasat Voice (VoIP phone service), Viasat Shield (security software), and DISH (satellite TV)–but you won’t save much by bundling.

Visit Viasat's website
or call 1-844-670-9142 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
Viasat
3.7
(4)
5 Star
50%
4 Star
25%
3 Star
0%
2 Star
0%
1 Star
25%
E
Elisabethfrom Stockton , CA
Viasat Customer for 1+ years
Reviewed on: 5-7-2023
We've used Via sat for a few years and it's been nice. We have signal issues every once and a while but there really aren't very many options in the area we live. We are outside of town.
T
Terrifrom Knapp Creek, NY
Viasat Customer for 1+ years
Reviewed on: 4-20-2023
Viasat is one of the only providers I can get because we live away from town. We like it and it does what we need. We added a heater to the dish to help melt snow in winter and that has been a good thing.
H
Heribertofrom Newburgh, NY
Viasat Customer for 4+ years
Reviewed on: 3-7-2023
We live just outside of where we can high speed internet and we thought we were going to not be happy with satellite internet. It's been really good for what we do with it. We are older and don't use it as much as some people do I'm sure, but I would recommend it if you can't get one of the big cable brands
J
Jamesfrom Decatur, IN
Viasat Customer for 4+ years
Reviewed on: 8-29-2022
I live in a rural area, and find my internet satisfactory. It is expense when you compare it to urban areas nearby, when you compare it to speed and reliability.
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.
Endnotes and sources
1. “Starlink Hits 100+ Mbps Download Speed in 15 Countries During Q4 2021,” Ookla. Accessed 6 June 2022.2. “Viasat current problems and outages,” Downdetector. Accessed 6 June 2022.

Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.