Staff rating

3.8

Plans starting at $29.05

Download speeds up to 1 Gbps

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Staff rating

3.2

Customer rating

0.0

(0)

Plans starting at $35.00

Download speeds up to 940 Mbps

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Staff rating

4.0

Customer rating

3.9

(12)

Plans starting at $9.99

Download speeds up to 1200 Mbps

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Staff rating

3.8

Fast, inexpensive internet for rural Hoosiers

Rural south and central Indianans can get this company’s affordable, high-speed, reliable fiber internet with no contract and no data cap. And if you don’t have access to Smithville yet, you might soon. It’s expanding fast!

What we like

High-speed, reliable rural internet
Low cost
No contract

What we dislike

No self-setup option
Costly customer support
Possible legacy DSL speeds

See full review

Savings tip: Smithville often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.

Check deals

Staff rating

3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

No contracts
Simple pricing
30-day money-back guarantee

What we dislike

Data caps for most plans
Expensive Gig plan

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Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.

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Staff rating

4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

Affordable
Optional contracts
Award-winning customer service

What we dislike

Limited upload speed
Only available in 6 states

See full review

Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.

Check deals

Value

4.0

Uncommonly high speeds and low costs for rural internet

Smithville Communications offers just one fiber internet plan, serving up 1 Gbps and unlimited data for less than about $0.70 per Mbps. Compared to the US benchmark plan for similar service ($134.62) (1), Smithville is a pretty sweet deal. And you won’t have to sign a contract to get it.

This low price is particularly impressive for fiber in rural areas since building infrastructure outside of urban centers can be incredibly costly. Smithville could easily charge higher rates for bringing fiber to rural Indiana, but it doesn’t. And we applaud that.

Pricing details vary by location. Visit

Smithville's website

or call 1-844-719-8071 to speak with a rep.

See pricing

Value

2.5

Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit

Sparklight's website

or call 1-877-687-1332 to speak with a rep.

See pricing

Value

4.0

Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit

WOW!'s website

or call 1-844-898-8626 to speak with a rep.

See pricing

Performance

5.0

Get 1 Gbps speeds and unlimited data—unless you’re in a legacy DSL area

Fiber is the fastest and most reliable type of internet available, and download speeds max out around 5 Gbps. Smithville fiber reaches only 1 Gbps, but for most people frustrated by slow or unreliable rural internet, it’ll feel like your browser just got a turbo boost. You’ll also see 1 Gbps upload speeds, which is less common among non-fiber internet types like DSL and cable. Everyone—from heavy streamers and online gamers to remote workers and avid YouTube creators—will have plenty of juice (and unlimited data) when they need it.

Unfortunately, there’s one caveat: In some areas, Smithville is still using legacy DSL infrastructure, so you might not be able to sign up for fiber just yet. Smithville is phasing out this infrastructure as it lays more fiber lines, and it was named one of the Top 100 Fiber-to-the-Home organizations by Broadband Communities magazine for its efforts in helping bring fiber internet to rural communities (2). Luckily, Smithville won’t lock you into a contract, so if you’re not happy with your DSL, you can cancel any time and come back later when you have access to fiber.

Available speeds vary by location. Call 1-844-719-8071 to speak with a Smithville rep or

go to its website.

Performance

4.0

Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or

go to its website.

Performance

4.0

Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or

go to its website.

Equipment and installation

3.5

Free equipment, but you’ll have to pay for activation and possibly installation

Smithville provides a wireless router to all customers with no additional rental fees, which is a good deal. You will pay an activation fee of $25, and if you need any lines run or jacks installed, you’ll pay for those too.

You do have the option of using your own equipment, but you’ll have to contact customer service to find out if your gear is compatible because this info isn’t available on the Smithville website. And if you need help troubleshooting your equipment, you’re on your own.

Equipment and installation options can vary widely depending on

Smithville plans

available in your area.

View plans

Equipment and installation

3.5

Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on

Sparklight plans

available in your area.

View plans

Equipment and installation

3.5

Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Equipment and installation options can vary widely depending on

WOW! plans

available in your area.

View plans

Customer experience

3.0

Around-the-clock tech support—at a cost

Smithville offers 24/7 tech support to all customers, which is helpful if you have trouble with its router, need wiring repairs or a jack replacement, or your service is otherwise interrupted and it’s the company's fault.

If a visiting technician discovers the problem was out of Smithville’s control, you’ll have to pay a $35 service fee and $90 technician fee for help. Most companies charge you only one of these fees. Smithville will waive these charges if you buy its Connection Protection plan for at least one year, at a cost of $3.95 per month. But technicians still won’t help you with your own equipment.

Visit Smithville's website

or call 1-844-719-8071 for more information on contracts and money-back guarantees.

Go to provider

Customer experience

3.0

Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website

or call 1-877-687-1332 for more information on contracts and money-back guarantees.

Go to provider

Customer experience

4.5

Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website

or call 1-844-898-8626 for more information on contracts and money-back guarantees.

Go to provider

Made up your mind?

Find out what providers are available near you.

Smithville

0.0

(0)

5 Star

4 Star

3 Star

2 Star

1 Star

Sparklight

0.0

(0)

5 Star

4 Star

3 Star

2 Star

1 Star

WOW!

3.9

(12)

5 Star

33%

4 Star

33%

3 Star

25%

2 Star

1 Star

Annfrom Sterling Heights , MI

WOW! Customer for 4+ years

Reviewed on: 6-22-2022

Nothing is good. The internet is too slow. It sucks.

Rickfrom Canton, MI

WOW! Customer for 8+ years

Reviewed on: 6-22-2022

WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.

Mercedesfrom Knoxville, TN

WOW! Customer for 4+ years

Reviewed on: 6-22-2022

I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public

Angelfrom Leslie, MI

WOW! Customer for 4+ years

Reviewed on: 6-17-2022

I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET

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Endnotes and sources

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.2. “2022 Fiber-To-The-Home Top 100.” Broadband Communities Magazine. Accessed 9 December 2022.

Endnotes and sources

1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.

Endnotes and sources

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.