Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.
Verizon Fios offers fast, reliable fiber internet, along with one of the best overall customer experiences in the business. Verizon Fios is highly recommended, and it's one of the best home internet providers we reviewed.
Kinetic by Windstream aims to bring better internet to rural and remote areas. While it offers one of the best values in internet service anywhere, it’s hampered by a mediocre customer experience.
Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.
We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.
All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).
The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.
Verizon Fios is an excellent value overall. The provider offers three fiber-to-the-home plans, starting at about $50 per month for 300 Mbps, which is more for the money than you’ll get with many competitors.
Even though this is Verizon’s “slowest” offering, it’s still extremely fast and should cover a wide variety of households. In fact, we interviewed one customer who lives in a household of five internet users—two adults working full time from home, three children streaming videos and playing video games, and a plethora of internet-enabled smart home devices. She feels like they pay a good price for the 300 Mbps plan without losing out on speed. "I rarely have to think about it," she said. "If I don't have to think about it, then it's working."
The mid-tier plan is also a solid value. The highest-tier gigabit option is less competitively priced, at closer to $90 per month. However, that's still about 25% lower than the national benchmark for similar plans. (1) And you do get the benefit of symmetrical download and upload speeds with all of Verizon’s fiber internet plans, which you won’t find with every provider. This helps offset the cost somewhat. For an additional $10 each month at the highest tier, you get 2 TB of cloud storage, a subscription to Disney+, and a MoCA adapter for internet gaming.
It's worth noting that Verizon also offers DSL internet in some areas, with download speeds as high as 15 Mbps and bundled prices in the range of $75 per month, but is phasing it out in 2023. That's awfully slow compared to fiber internet, and quite expensive, but it's better than nothing. The good news is Verizon is rapidly building out its fiber-to-the-home network, so many households that have been stuck with DSL may soon be eligible for Fios.
Windstream’s Kinetic internet service offers a surprisingly strong value. Prices are competitive—in fact, the 1 gig plan ties Google Fiber as the most affordable option we’ve seen for gigabit download speed. They both cost just over 50% of the national benchmark for similar plans (1).
The advertised prices are for a 12-month introductory period and will increase in the range of about $15 after the first year. This practice of second-year price hikes used to be the norm, but the best fiber internet providers we review have abandoned the practice.
Overall, Windstream represents one of the best values in home internet if you can get fiber. It's also a good deal if you can get only DSL, but your speeds will be much slower.
Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)
Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)
Performance is where Verizon Fios really shines. PCMag named it the fastest Major Internet Service Provider in 2022—and the 9 years before that. (2) The fiber-optic connections are rock solid, and the speeds offered are excellent.
Additionally, all plans have symmetrical download and upload speeds, which is ideal for anyone who uploads a lot of content. Some competitors have started offering 2,000 Mbps (or faster), but the vast majority of households won’t need those multi-gig speeds, so Verizon customers aren’t really missing out.
The likelihood of maintaining those fast advertised speeds reliably is also better with a fiber provider like Verizon than it is with some other internet types, but your experience may vary by location. In an interview, a Fios customer of over three years said that she sticks with Verizon because of the reliability even more than the price. At her current home in Buffalo, NY, she didn’t have any service outages or slowdowns even through the massive blizzards in 2022. When she previously used Verizon Fios in the Bronx, NY, the infrastructure had more outages and maintenance, though it was still faster and more reliable than another provider she tried in the area.
If you can get only DSL with Verizon, you'll only be able to download at speeds up to 15 Mbps and will pay a lot for the privilege. If you have any other option, we'd usually recommend it.
Kinetic by Windstream is a fiber and DSL internet service. Normally, that would mean two sides to the performance story—excellent speed, reliability, and consistency with fiber, and then DSL. That’s technically true of Windstream, but there’s a big “but” to consider.
The “but” is that Windstream is primarily targeted at rural areas, where other internet options may be limited to satellite or even dial-up (yes, that’s still a thing). In these markets, the Kinetic service can actually be a breath of fresh air—including its DSL. Plus, there are no data caps to worry about, which is a major limitation with satellite. Finally, the fiber performance is excellent, with speeds up to 2 gigs.
When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.
You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.
Verizon Fios offers a pretty standard equipment setup for fiber: an optical network terminal (ONT) and a wireless router. Routers are included at no extra cost on each plan, and the fastest plan comes with an included mesh network called Whole-Home Wi-Fi.
Installation costs $99, and there’s no self-install option. A current Verizon Fios customer who moved from one city to another said that they didn’t have to pay for pro install because they use their own equipment and their new home was previously wired for Fios, so it’s worth checking whether you need installation at your address. If you do need installation and order online, Verizon will waive the fee. This can be an easy way to save some money on your first internet bill. That said, while the fee is expensive, it’s not unheard of among internet service providers.
Windstream charges a pretty standard $10–$12 per month for equipment rental if you are in its fiber service area. This gets you a very usable wireless gateway.
If you are in a DSL area, you'll be charged a $10 monthly modem fee but will also need a router. You can technically bring your own equipment, but Windstream officially supports a very limited number of modems, so it might be easier just to rent one.
The Windstream professional installation fee seems very reasonable at first—just $35 (or free, with some promotions). However, there’s a $50 activation fee on your first bill that brings it more in line with other providers. If you need a phone jack installed, you’ll be charged another $65 on top of the other fees. Ouch.
You can install your DSL connection for free if you're home is already wired correctly, and online instructions make it a breeze.
Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.
Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.
If there’s a leader in internet customer experience, it’s probably Verizon Fios. The service is absolutely rock solid, with hardly a hiccup. This, combined with the excellent speeds, makes for a seamless internet experience—it just works.
Verizon also consistently scores well in customer satisfaction. In fact, it took the top spot this year in the ACSI benchmarks (3), tied with AT&T. Meanwhile, PCMag's readers rank Verizon Fios third in overall satisfaction (4).
Connecting away from home is the only place Verizon falls short. With services such as AT&T and Xfinity, subscribers get access to a nationwide network of free hotspots. Verizon doesn't have this offering (but also doesn't trick you into using your home router to let strangers connect).
The customer experience with Windstream leaves something to be desired. The provider ranks low in independent industry benchmarks like the American Customer Satisfaction Index (ACSI) (2), with a score of 62 out of 100. This is slightly below the industry average of 64.
Customer reviews of Windstream are generally mixed, with some pointing out that since they are often the only decent choice in an area, they try to get away with the bare minimum customer service. Customers also complain about frequent outages that sometimes last for days (3). That said, if your only other option is satellite internet (with its high prices and higher latency), it may be worth dealing with less-than-stellar customer service.