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Starry vs. WOW! vs. Ziply Fiber Internet plan comparison


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Researched by
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Reviewed by
Updated 6/26/24

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Starry
Staff rating
3.6
Customer rating
4.0
(1)

  • Plans starting at $15.00
  • Download speeds up to 1000 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
Ziply Fiber brand
Staff rating
4.2
Customer rating
3.0
(2)

  • Plans starting at $20.00
  • Download speeds up to 5 Gb
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Starry
Staff rating
3.6

Fast fixed wireless internet for city dwellers who want to save

Starry provides no-contract fixed wireless internet in just a handful of cities. Its cheap plans, free equipment, and high speeds make it a solid alternative to cable and fiber. Unfortunately, the company's financial instability makes it a poor choice for anyone with other options.

What we like

  • Simple pricing and good value
  • No contracts or data caps
  • Free equipment and installation
What we dislike

  • Slower upload speeds than fiber
  • Weather impact on reliability
  • Unstable company finances
Savings tip: Starry often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name with incredible value

Wow! Internet is known for reliability, fantastic customer service, and no- contract options. Wow! Internet offers inexpensive internet with great equipment and DIY and professional installation options. Plus, a Wi-Fi modem is included with every plan. Wow! Internet boasts 99.9% network reliability, and it's a solid choice for most households. In fact, Wow! Internet was named "Best Internet Service Provider" by US News and World Report in 2024. Wow! Internet offers both cable and fiber internet networks, depending on your location.

What we like

  • Affordable
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Only available in 6 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Ziply Fiber brand
Staff rating
4.2

Fast, reliable fiber for larger households and power users

Ziply offers impressively fast, reliable internet for medium to large households, power users, and businesses. Ziply's internet speeds go up to 50 gigs, which is way more than most internet providers! Ziply offers super low-cost introductory pricing for 12 months, and they include professional installation for free. Overall, Ziply is a trusted, transparent internet service provider in the Northwestern US.

What we like

  • Low introductory prices
  • Fast internet
  • Free professional install
What we dislike

  • Pricing stipulations
  • Price increase after 12 months
Savings tip: Ziply Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Starry
Value
4.0
Starry's plans can compete with cable and fiber

Starry’s fixed wireless plans are straightforward and attractive. There are no contracts or data caps. Equipment and installation are provided for free. Prices are subject to change, but there are no price hikes built in since the company doesn’t offer large short-term discounts to new customers like other internet service providers (ISPs) do. It is worth checking for ongoing promotions before you sign up. Starry sometimes offers deals on its plans, like 200 Mbps for $30 per month, which is an even better value than usual.

The Starry Plus plan has 200 Mbps download speeds, which gives you more than enough speed for working from home, streaming, and browsing the web on multiple devices. Starry’s prices and upload speeds tend to beat cable plans with comparable download speeds. At gigabit download speed with Starry, you get half the upload speed of comparable fiber plans, but it’s still more than enough for most people and often cheaper.

Pricing details vary by location. Visit
Starry's website
or call 1-888-231-9403 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% less than the national benchmark for a similar plan (1). After the contract period, prices transition to month-to-month rates, which are $10 to $15 higher but still a really great deal.

To get WOW!’s lowest advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want WOW! Internet for that long, you can sign up for month-to-month. If you terminate your contract early, you’ll pay $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a a really heavy downloader or uploader, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-898-8626 to speak with a rep.
See pricing
Ziply Fiber brand
Value
4.0
Low-cost internet plans

Ziply offers fast fiber internet at great prices. You get an exceptionally low introductory price for 12 months. Plus, you get professional installation at no charge, which is about a $90 value.

Ziply's pricing and promotions depends on your location and service area. You get very low, promotional pricing for the first 12 months, and then prices increase after the introductory period. You can ask what the price increase may be after your introductory period, but Ziply says this estimate is subject to change.

Ziply's low promotional pricing for the first 12 months is contingent upon enrolling in autopay and paperless billing. Here's an estimate of Ziply's promotional pricing and increases in select areas:

  • Fiber 100/100: $20 a month for 12 months, then $45 a month
  • Fiber 300/300: $30 a month for 12 months, then $65 a month
  • Fiber Gig: $50 a month for 12 months, then $85 a month
  • Fiber 2 Gigs: $60 a month for 12 months, then $95 a month

Ziply's slowest internet plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively for their introductory prices. (1) Its 1 gig plan is relatively more expensive, but its introductory price still comes in under 45% of the national benchmark for similar plans.

If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.

Pricing details vary by location. Visit
Ziply Fiber's website
or call 1-833-970-0803 to speak with a rep.
See pricing
Starry
Performance
4.0
Fast fixed wireless that lives up to its promises

Starry offers fixed wireless internet service with performance that rivals most other connection types available in the urban areas it serves. Fixed wireless is, of course, wireless. But unlike mobile internet, which allows you to access the internet wirelessly with your phone anywhere, it works by beaming the internet connection directly to equipment mounted on top of your building. Starry sets itself apart from other fixed wireless providers because it takes advantage of high-frequency spectrum, which allows it to achieve up to gigabit speeds.

Actual speeds vary based on several factors, like how many devices are being used on your network and which apps you’re using. In Q3 of 2022, Starry reported its customers had an average download speed of 196 Mbps, upload speed of 104 Mbps, and latency of 20.3 ms. (1) Speeds have slowed a little over time, but only by a matter of milliseconds.

While it’s not as good as fiber, this is more than adequate for streaming, gaming, video chats, and other intense use on multiple devices simultaneously. Since Starry’s internet service uses fixed wireless rather than a wired connection, weather can affect signal range and reliability. Some users have reported slowdowns and outages due to rain and snow. (2)

Available speeds vary by location. Call 1-888-231-9403 to speak with a Starry rep or
go to its website.
WOW! brand
Performance
4.0
Fast, reliable cable and fiber internet

The majority of WOW!’s network is cable and fiber, but some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, that's way more than needed. We generally don't recommend more than 1 gigs for most households.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-898-8626 to speak with a WOW! rep or
go to its website.
Ziply Fiber brand
Performance
5.0
Fast, reliable fiber in most areas

Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).

Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.

Available speeds vary by location. Call 1-833-970-0803 to speak with a Ziply Fiber rep or
go to its website.
Starry
Equipment and installation
4.0
Free router and professional installation

All Starry internet customers get free professional installation and are provided with equipment to use at no cost while their service is active. The included ZyXEL router is functional and easy to use, but the company doesn't publicize whether you can use your own instead. Either way, there's no extra equipment cost.

Installation appointments have 30-minute arrival windows, which is respectful of customers’ time. The installation process takes 1–2 hours. The installer will activate the service, make sure it works in every room, and set up your router and devices. There is no self-installation option.

Equipment and installation options can vary widely depending on
Starry plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it's $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Ziply Fiber brand
Equipment and installation
4.0
Free professional installation

Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.

Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.

Equipment and installation options can vary widely depending on
Ziply Fiber plans
available in your area.
View plans
Starry
Customer experience
2.5
Impressive customer service, at least for now

Starry has a great reputation for customer service, but has recently been in the news for mass layoffs and even pulling out of one of its newest service areas—Columbus, Ohio. (3)

If you can still get Starry, you'll benefit from a 30-day satisfaction guarantee and no contracts. Starry will refund you for service interruptions that last longer than 24 hours if you request the credit within 30 days, unless the outage is because of scheduled maintenance, power outage, weather, or something else beyond the company’s control.

Customer service is impressively responsive. Support is offered by phone, email, and social media. The website offers plenty of help articles, and the app has a chatbot that can inform you of outages at your address. Starry reports it has a Net Promoter Score of 69 (excellent) while other broadband providers have an average of 0 (neutral), meaning customer satisfaction with the brand is unusually high. (4)

Visit Starry's website
or call 1-888-231-9403 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

The main downside is that Wow! Internet is only available in six states in the US. The company is currently expanding, though, so check to see if service is available in your area.

Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.
Go to provider
Ziply Fiber brand
Customer experience
4.0
No contracts but early cancellation charges

Ziply has a good reputation for customer service. They offer free professional internet installation and no contracts, which are nice perks. Compared to competitors, Ziply prides itself on transparency.

Ziply provides excellent support. We love that Ziply provides professional installation for free, but we wish they offered a self-setup option, too. But it's nice that it's installed for you and it's one less thing you have to do yourself. Ziply has some great self-help content on its website for troubleshooting or changing out your router later if you'd like.

Ziply is really transparent about a lot of things related to their internet service. Ziply is clear that their promotional pricing is just for 12 months and it increases after that period. They're also transparent with the fact that you need to enroll in autopay and paperless billing to get promotional pricing.

One thing that's not clear in Ziply's language is that you may have to pay early termination charges if you cancel before 12 months of service. This can be a bit confusing because Ziply says it doesn't have contracts. But if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends.

All that said, Ziply’s customer service is decent, people are overall happy with service, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)

Visit Ziply Fiber's website
or call 1-833-970-0803 for more information on contracts and money-back guarantees.
Go to provider
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Starry
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
A
Annfrom Poteau, OK
Starry Customer for 8+ years
Reviewed on: 6-17-2022
They are Always quick to help With any problem. Customer service workers are polite and well educated. Service has never failed me when I needed it the most.
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
Ziply Fiber
3.0
(2)
5 Star
0%
4 Star
0%
3 Star
100%
2 Star
0%
1 Star
0%
R
Rowdyfrom Coos Bay , OR
Ziply Fiber Customer for Less than a year
Reviewed on: 11-21-2022
I love the service. The biggest problem is I signed up with the acp plan and every month they keep sending me a bill. The service is only 20 bucks a month and acp covers up to 30 dollars.
M
Michaelfrom Hillsboro, OR
Ziply Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Price was fine, but they are adding charges all the time. They need to make sure the customer feels taken care of. The last time we were on the phone, they made it seem like it was our fault when their lines were faulty. And they didn't offer a break or a credit for the downtime.
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Endnotes and sources
(1) “We Support Net Neutrality,” Starry Internet. Accessed 19 December 2022.(2) “Starry Internet,” Reddit. Accessed 19 July 2022.(3) "Starry internet shutting down Columbus operations," The Columbus Dispatch. Accessed 9 February 2023.(3) “Form 10-K,” United States Securities and Exchange Commission. Accessed 8 July 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. "Satisfy Your Need for Speed," Ziply Fiber. Accessed 12 December 2022.3. "Why Choose Fiber?," Ziply Fiber. Accessed 12 December 2022.4. "Ziply Fiber Customer Reviews," Better Busines Bureau. Accessed 12 December 2022.