Cox Communications vs. DIRECTV vs. Sparklight Television plan comparison
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Staff rating
3.5
Customer rating
4.2
(40)- Plans starting at $20.00
- 250+ channels
Staff rating
4.1
Customer rating
3.9
(81)- Plans starting at $48.99
- 350+ channels
Staff rating
2.3
Customer rating
4.0
(1)- Plans starting at $35.00
- 100+ channels
Check availability
See what providers service your area.
Staff rating
3.5
Good for bundling and premium channels, but not the best standalone value
Cox Communications is one of the most expensive cable TV providers on the market, especially when you consider all the hidden costs. But if you want sports and premium channels, have only one TV, and bundle with internet and other services, this provider could make sense for you.
What we like
- Large number of premium channels
- Tiered DVR storage and recording
- Searches streaming apps too
What we don't like
- Pricey plans and hidden costs
- Padded channel lineup
- No free DVR storage
Savings tip: Cox often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Staff rating
4.1
DIRECTV offers the best of sports and entertainment in HD
DIRECTV is our top choice for regional sports networks and offers channels for every appetite, but watch out for second-rate DVR tech and hidden fees.
What we like
- Exceptional sports lineup
- Crystal clear 4K picture
- Installation included with activation fee
What we dislike
- Prices go up after year two
- Steep early termination costs
- Lots of hidden fees
Savings tip: DIRECTV often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Staff rating
2.3
Cord-cutting done wrong
You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.
What we like
- No contract
- Decent channel lineup
- Low equipment rental costs
What we dislike
- Expensive, with hidden costs
- Light on features
- High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Content
4.0
Above-average channel lineup, especially for sports and news
Cox has some of the best channel line-ups we've seen, with more to watch for just about everyone. Family-friendly entertainment is Cox's weakest link, but it's still better than a lot of competitors.
Local: 4/5
Cox has a great local lineup, including staples like NBC, CBS, ABC, FOX, PBS, and The CW. It also includes some great Spanish-language locals like Univision, Telemundo, Unimas, and Estrella. However, it's missing Ion, Cozi, and Comet.
Sports: 4.5/5
Cox cable TV includes a great sports lineup in its Preferred (mid-tier) and Ultimate (top tier) plans. ESPN, ESPN2, Fox Sports, and the Golf channel are all included in a Preferred plan, and the Ultimate plan adds NFL Network, NFL Red Zone, the Tennis Channel, and the elusive MLB channel. Most competitors typically offer these last three as expensive add-ons, so Cox is ahead of the game here.
More Resources:
Family and education: 3.5/5
Cox has some decent family entertainment, especially when it comes to educational content. You'll get Animal Planet, Discovery Channel, History, National Geographic, and the Science Channel, but you'll miss out on Nat Geo Wild and Smithsonian. The kids will love Cartoon Network, Disney, Nickelodeon, and Nick Jr., but the little ones won't get to enjoy Disney Junior.
News and politics: 4.5/5
Cox has excellent news coverage and politics content. Not only do you get the local news shows, you get most of the big national news channels too. You get C-SPAN, CNBC, MSNBC, CNN, Fox News, Newsmax, and The Weather Channel. Our biggest gripe is that you'll miss out on the international perspective of BBC America.
Entertainment and lifestyle: 4/5
Cox has some decent entertainment options, including Comedy Central, Bravo, CMT, AMC, FX and FXX, two Hallmarks, and Sundance. It's missing some lifestyle channels though, like HGTV and The Cooking Channel, but it has the Food Network and TLC. But what makes Cox stand out is how many premium channels it includes in its top-tier plan. If you spring for the Ultimate plan, you’ll get ten HBO, eleven Cinemax, five SHOWTIME, and nine STARZ channels—at no extra charge.
Local news, sports, and entertainment channels vary based on your location. Check out
Cox channel offerings
in your area.View plans
Content
5.0
All the channels you could hope for
DIRECTV satellite offers a metric ton of channels, including almost all the most popular networks in the US. It also offers more regional sports networks than any other TV provider, making it one of our top choices for content among all the providers we review.
Local: 4.5/5
Local channels are the heart of a good TV package, and DIRECTV has you covered at every tier. You get access to the big four networks (ABC, CBS, NBC, and FOX) plus a handful of Spanish-language channels. You’ll miss out on a few of the nation’s top 100 picks because they’re only available over the air, but there’s no provider out there that can beat out DIRECTV for local coverage.
Sports: 4.5/5
DIRECTV offers access to every one of the top sports channels out there plus a bunch of regional sports networks, meaning you can catch nearly every game under the sun. We have to say nearly, though, because DIRECTV lost its exclusive contract with NFL Sunday Ticket at the end of 2022. We still think DIRECTV is a stellar choice for sports fans of all kinds, but you’ll have to add the Sunday Ticket channel from YouTube TV if you want every out-of-market game. Pricing starts at $349 per season for YouTube TV subscribers and $449 for just the premium channel.
More Resources:
Family and education: 5/5
When it comes to shows for kids and families, you can’t do better than DIRECTV. You get access to all the heavy hitters, from Disney Jr. to PBS and National Geographic. There’s also PBS, Cartoon Network, and plenty of shows and movies to choose from.
News and politics: 5/5
Like with sports, DIRECTV offers almost all the news and analysis you could hope for. You get local, national, and international coverage plus commentary from both sides of the aisle.
Entertainment and lifestyle: 4.5/5
DIRECTV offers all the movies, reality shows, home improvement series, and true crime channels you can think of. At its top tier, you even get premium channels like HBO, Showtime, and STARZ. When you want everything under the sun with just one package price, DIRECTV is a fantastic option.
Local news, sports, and entertainment channels vary based on your location. Check out
DIRECTV channel offerings
in your area.View plans
Content
3.5
Good news coverage but needs more sports channels
Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.
Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.
Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.
More Resources:
Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.
News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.
Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.
Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.View plans
Value
3.0
Great channels, but lineups are inflated by filler channels
Although it looks like Cox has a ton of channels, its lineup (which varies by plan and location) is padded with up to 50 music channels. (1) Other than that, Cox delivers a great channel lineup, especially in its top-tier plan. However, it’ll cost you more than other companies.
You’ll get the most bang for your buck (and some sweet premium channels) with the Ultimate plan, but a Premium plan has plenty of channels for most people and the option to add inexpensive premium channels à la carte, which range from $5–$15 per. We don’t generally recommend the Starter plan because you can get most of its channels for free with an HD antenna, though that signal is less reliable than what Cox provides.
Cox Communications has two types of plans. Cox TV includes live TV and on-demand TV. Cox Contour adds the ability to connect streaming apps like Netflix and Amazon Prime to your TV and search their content using a remote. All plans come with a one- or two-year contract, after which you’ll be on month-to-month pricing, which is around $15/month more.
Get the best value by speaking directly with a sales rep at 1-844-448-0617 or check your address at
Cox's website.
Check address
Value
4.5
Phenomenal lineup of channels and games, but watch for hidden fees
DIRECTV’s satellite service is a solid choice for viewers who don’t have access to cable TV or fast internet, and it has all the most popular channels, plus access to more regional sports networks than any other provider. However, its high prices and required two-year contract make it a poor fit for budget-conscious shoppers.
With DIRECTV’S top offering, PREMIER, you get more than 340 channels. That’s more channels than you can get through most other cable or satellite services and more channels per dollar. You might not care about all the channels—specifically the music and advertising ones—but there’s sure to be something for everyone. You’ll pay extra for sports add-ons, but prices for these extras are on par with the competition.
Get the best value by speaking directly with a sales rep at 1-877-638-2235 or check your address at
DIRECTV's website.
Check address
Value
2.0
Now that's some expensive cord cutting!
Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.
Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low- or medium-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.
Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
Equipment and features
4.0
The app could save you money, but DVR will cost you
When it comes to equipment and features, Cox is ahead of the pack. From a great app to exceptional DVR features to a search remote that simultaneously searches streaming apps and cable TV, using Cox is a top-notch experience.
Ability to watch: Great
Cox offers some solid features that make for a great entertainment experience. Cox TV uses cable infrastructure to keep you reliably binging your favorite shows. Your first Contour box is free, and every additional one is $8.50/month, which is cheaper than average. Plus, it has the Cox Contour app, so if you have smart TVs and don't need DVR on all of them, you don't need additional boxes. On the down side, the Cox Contour App has low ratings for both iOS and Android, so you might want to opt for more Contour boxes anyway.
Ability to record: Excellent
The Cox DVR service uses cloud storage so you can access recorded shows anywhere with the Cox Contour app. The Contour app also lets you download on-demand content to watch offline from anywhere.
How much storage you get (50–1,000 HD hours) and how many shows you can record at a time (1 to a whopping 24!) depends on which DVR package you buy. Or you can skip DVR altogether to avoid the additional cost.
Ability to find: Great
While at home with your TV, you’ll use a voice remote to sort through your shows—even the ones on streaming apps like Netflix and Hulu. You don't have to remember which app your show is on to find it, which we loved. It made our entire watching experience—not just our live TV experience—a delight.
Features and equipment may vary based on package. Visit
Cox's website
or call 1-844-448-0617 for more information.Equipment and features
4.0
Genie HD DVR can record five shows at once
DIRECTV offers one of the best day-to-day viewing experiences available from any live TV service, and its picture quality is hard to beat.
Ability to watch: Great
Watching DIRECTV is a pleasure, whether you’re watching from your couch or catching up on your DVR shows from bed. The companion app is also easy to use, and it lets you watch from all the top streaming devices, including Apple TV and Roku.
DIRECTV reports 99% signal reliability (virtually the same as DISH), but if you live in an area with a lot of storms or other interference, it’s possible for your signal to drop out. If that happens, you can still access your DVR, find on-demand content, or stream online. You can also stream away from home using the DIRECTV app on your iPhone or Android.
Ability to record: Great
DIRECTV’s Genie HD DVR receiver is everything you’d expect from a premium cable TV or satellite service. We like how easy it is to find shows you’ve saved to your DVR or bookmarked, and the on-demand library is solid. Your Genie can record five channels at once and store up to 200 hours of HD content. That’s not quite as many channels as with the latest DISH Hopper 3 DVR, and you also get less storage capacity than with almost any live TV streaming service we tested. But unless you need to record a ton of content or several channels at once, DIRECTV’s tech should be adequate.
Rental of your first Genie HD DVR receiver is included with your subscription, but you may have to pay up to $25 every month to use the HD DVR. You will also be charged $7 per month (plus activation fees) to rent additional mini receivers or to upgrade to the wireless version of the Genie HD DVR.
Ability to find: Great
DIRECTV has done a stellar job with its channel guide, making it easy to find your shows in a variety of ways. You can sort the channels in a few ways, choose favorites, or browse by category. You can also select favorites for quick access.
The included backlit remote comes with all the controls you expect for finding, recording, and selecting channels. It doesn’t come standard with voice control, but it’s possible to set that up if you have one of Amazon’s Alexa devices. You also won’t be able to watch streaming services like Netflix and Hulu on your Genie, but that comes standard with DISH.
Features and equipment may vary based on package. Visit
DIRECTV's website
or call 1-877-638-2235 for more information.Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR
Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.
Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.
Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.
Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.
In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.
Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.Customer experience
3.0
Solid service and installation, but could use more transparency
Most customers report that Cox has solid customer service, and that's been our experience too. Cox also has some good self-help content on its website. We liked having the option to save money by signing a contract or skip the commitment altogether. However, Cox could work on its transparency. It has some hidden fees that you can't see until after you supply personal information. We'd love the ability to build a cart and see what our bill will be before sharing that.
Installation is generally fast and priced about average. If your house is already wired with cable jacks for all your TVs, self-install is a free, easy option. Professional installation varies by location but will run you around $75, which is pretty inexpensive. Learn how to choose between self installation or professional installation.
Visit Cox's website
or call 1-844-448-0617 for more information on contracts and money-back guarantees.Go to provider
Customer experience
3.0
Nasty hidden fees and so-so support
DIRECTV has some factors that make the customer experience great, but others that we find almost unacceptable. You get free professional installation if you sign a 2-year contract, for example, but there’s a weird $20 activation fee. DISH also includes installation at no extra cost, but traditional cable TV providers can charge $50–$100 or more, even if you do the work yourself.
Included installation is a big benefit, but you’ll pay for it in the long-run over the course of your 2-year commitment. Plus, there are massive cancelation fees of nearly $20 per month remaining on your contract if you want to get out early. There are other fees to watch out for, too. Check the fee schedule from DIRECTV for a complete breakdown.
If you need to contact customer service, your experience will be about average among TV providers we reviewed. You’ll find a lot of complaints in online reviews, but that’s pretty par for the course.
Visit DIRECTV's website
or call 1-877-638-2235 for more information on contracts and money-back guarantees.Go to provider
Customer experience
2.0
High startup costs paired with outage complaints
Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.
Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).
Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.Go to provider
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Cox Communications
4.2
(40)5 Star
40%
4 Star
45%
3 Star
12%
2 Star
0%
1 Star
3%
L
Lynnfrom Olmsted Twp, OH
Cox Communications Customer for 8+ years
Reviewed on: 7/26/2022
I normally have no problems with the service, it is just they continue to raise the price and nothing gets any better in the TV or the internet.
C
Chrisfrom Ocala, FL
Cox Communications Customer for 8+ years
Reviewed on: 7/20/2022
I'm very happy with cox The only thing they could do better is to add more channels
R
Richardfrom Salina, KS
Cox Communications Customer for 8+ years
Reviewed on: 7/4/2022
The service has been pretty decent. The picture and audio quality is good. The service has been surprisingly reliable. It's rare when we have an outage. If there is an outage it doesn't take long for a repair person to come out, and fix the problem. I would like to see a better quality remote control system for their wall-mounted digital cable boxes. It's pretty east get out of range where the remote doesn't work. Also, I'd like a way to record programs, and be able to play the recordings on other devices. It makes a person wish that analog TV was still available.
F
Francisfrom Wethersfield, CT
Cox Communications Customer for 8+ years
Reviewed on: 6/22/2022
I like that they broadcast all channels in 1080 resolution and lower the bill
DIRECTV
3.9
(81)5 Star
35%
4 Star
40%
3 Star
16%
2 Star
7%
1 Star
2%
L
Larryfrom Rancho Palos Verdes, CA
DIRECTV Customer for 4+ years
Reviewed on: 7/17/2022
I get what pay for - literally.
R
Richardfrom Nebo, NC
DIRECTV Customer for 8+ years
Reviewed on: 7/12/2022
good service cost is little high
W
Williamfrom Sylvania, GA
DIRECTV Customer for 4+ years
Reviewed on: 7/2/2022
THE SIGNAL DOES NOT HOLD UP DURING BAD WEATHER
I
Isabellafrom Centreville, AL
DIRECTV Customer for 8+ years
Reviewed on: 6/28/2022
cost too much for the value of the programing
Sparklight
4.0
(1)5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
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Endnotes and sources
1. "Channel Lineup," Cox Communications. Accessed 3 April 2023.
Endnotes and sources
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