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Cox Communications vs. MaxxSouth Broadband vs. Sparklight Television plan comparison


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Researched by
Kathryn CasnaSenior Staff Writer
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Reviewed by
Updated 6/26/24

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Cox
Staff rating
3.5
Customer rating
4.2
(40)

  • Plans starting at $20.00
  • 250+ channels
MaxxSouth Broadband
Staff rating
2.7
Customer rating
5.0
(1)

  • Plans starting at $14.99
  • 55 channels
Sparklight
Staff rating
2.3
Customer rating
4.0
(1)

  • Plans starting at $35.00
  • 100+ channels
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See what providers service your area.
Cox
Staff rating
3.5

Good for bundling and premium channels, but not the best standalone value

Cox Communications is one of the most expensive cable TV providers on the market, especially when you consider all the hidden costs. But if you want sports and premium channels, have only one TV, and bundle with internet and other services, this provider could make sense for you.

What we like

  • Large number of premium channels
  • Tiered DVR storage and recording
  • Searches streaming apps too
What we don't like

  • Pricey plans and hidden costs
  • Padded channel lineup
  • No free DVR storage
Savings tip: Cox often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
MaxxSouth Broadband
Staff rating
2.7

Lackluster TV plans might still be your best option

MaxxSouth charges a lot per channel and doesn’t deliver a ton of features. Still, there are few hidden costs and no contracts, so this provider might be your best option. And we like its unique local sports channels and internet service.

What we like

  • Few hidden costs
  • Local sports channels
  • No contracts
What we dislike

  • High cost per channel
  • Mediocre customer service
  • Minimal DVR storage
Savings tip: MaxxSouth Broadband often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
2.3

Cord-cutting done wrong

You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.

What we like

  • No contract
  • Decent channel lineup
  • Low equipment rental costs
What we dislike

  • Expensive, with hidden costs
  • Light on features
  • High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Cox
Content
4.0
Above-average channel lineup, especially for sports and news

Cox has some of the best channel line-ups we've seen, with more to watch for just about everyone. Family-friendly entertainment is Cox's weakest link, but it's still better than a lot of competitors.

Local: 4/5
Cox has a great local lineup, including staples like NBC, CBS, ABC, FOX, PBS, and The CW. It also includes some great Spanish-language locals like Univision, Telemundo, Unimas, and Estrella. However, it's missing Ion, Cozi, and Comet.

Sports: 4.5/5
Cox cable TV includes a great sports lineup in its Preferred (mid-tier) and Ultimate (top tier) plans. ESPN, ESPN2, Fox Sports, and the Golf channel are all included in a Preferred plan, and the Ultimate plan adds NFL Network, NFL Red Zone, the Tennis Channel, and the elusive MLB channel. Most competitors typically offer these last three as expensive add-ons, so Cox is ahead of the game here.

More Resources:

How to watch NFL Games

How to watch NBA Games

How to watch NHL Games

How to watch MLB Games

Family and education: 3.5/5
Cox has some decent family entertainment, especially when it comes to educational content. You'll get Animal Planet, Discovery Channel, History, National Geographic, and the Science Channel, but you'll miss out on Nat Geo Wild and Smithsonian. The kids will love Cartoon Network, Disney, Nickelodeon, and Nick Jr., but the little ones won't get to enjoy Disney Junior.

News and politics: 4.5/5
Cox has excellent news coverage and politics content. Not only do you get the local news shows, you get most of the big national news channels too. You get C-SPAN, CNBC, MSNBC, CNN, Fox News, Newsmax, and The Weather Channel. Our biggest gripe is that you'll miss out on the international perspective of BBC America.

Entertainment and lifestyle: 4/5
Cox has some decent entertainment options, including Comedy Central, Bravo, CMT, AMC, FX and FXX, two Hallmarks, and Sundance. It's missing some lifestyle channels though, like HGTV and The Cooking Channel, but it has the Food Network and TLC. But what makes Cox stand out is how many premium channels it includes in its top-tier plan. If you spring for the Ultimate plan, you’ll get ten HBO, eleven Cinemax, five SHOWTIME, and nine STARZ channels—at no extra charge.

Local news, sports, and entertainment channels vary based on your location. Check out
Cox channel offerings
in your area.
View plans
MaxxSouth Broadband
Content
3.0
Incredible local sports options round out an otherwise mediocre channel lineup

Depending on what you like to watch, MaxxSouth’s channels are a mixed bag. Most households will find enough family and entertainment channels, but news is a little lacking. And for being a local company, MaxxSouth’s local content isn’t great. That is, except for its local sports coverage, which is a homerun.

Local: 2/5
MaxxSouth has the top four local channels covered (NBC, CBS, ABC, and FOX), plus PBS and The CW, but after that things go, well, south. You’ll miss out on Cozi, Comet, and all the local Spanish-language stations. If local channels are important to you, consider going with another provider or picking them up on an HD antenna for free.

Sports: 3/5
MaxxSouth’s national sports offerings are a mixed bag. You get a little over half of the best sport channels, including ESPN1 and 2, TNT, TBS, Fox Sports, and the Golf Channel, and you can also add the NFL Channel and NFL Red Zone for an additional monthly fee. But where this provider shines is local sports. MaxxSouth has its own regional sports network where you can see everything from high school games to community college events in HD quality. You could watch your kid hit a home run from your living room—and get a DVD of it for around $20 to relive their glory as a family later.

More Resources:

How to watch NFL Games

How to watch NBA Games

How to watch NHL Games

How to watch MLB Games

Family and education: 3/5
If you’re looking for family-friendly content, MaxxSouth gets the job done with the Discovery Channel, two Disney channels, Nickelodeon, Animal Planet, and National Geographic. But you’ll miss out on Nat Geo Wild, additional Nickelodeon channels, and the Smithsonian channel.

News and politics: 2.5/5
MaxxSouth’s news options are probably fine for most people. You get the basics like CNN, C-SPAN, BBC America, Fox news, and all three NBCs (NBC, MSNBC, and CNBC). But you’ll miss out on Newsmax, The Weather Channel, and in-depth financial news coverage.

Entertainment and lifestyle: 3/5
MaxxSouth delivers a decent entertainment lineup with favorites like Bravo, Lifetime, FX, and the three T’s—TBS, TLC, and TNT. You’ll also get some of the best lifestyle shows with HGTV, Food Network, and the Travel Channel. But you won’t get Magnolia, either Ion channel, the Cooking Channel, or Grit.

Local news, sports, and entertainment channels vary based on your location. Check out
MaxxSouth Broadband channel offerings
in your area.
View plans
Sparklight
Content
3.5
Good news coverage but needs more sports channels

Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.

Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.

Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.

More Resources:

How to watch NFL Games

How to watch NBA Games

How to watch NHL Games

How to watch MLB Games

Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.

News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.

Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.

Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.
View plans
Cox
Value
3.0
Great channels, but lineups are inflated by filler channels

Although it looks like Cox has a ton of channels, its lineup (which varies by plan and location) is padded with up to 50 music channels. (1) Other than that, Cox delivers a great channel lineup, especially in its top-tier plan. However, it’ll cost you more than other companies.

You’ll get the most bang for your buck (and some sweet premium channels) with the Ultimate plan, but a Premium plan has plenty of channels for most people and the option to add inexpensive premium channels à la carte, which range from $5–$15 per. We don’t generally recommend the Starter plan because you can get most of its channels for free with an HD antenna, though that signal is less reliable than what Cox provides.

Cox Communications has two types of plans. Cox TV includes live TV and on-demand TV. Cox Contour adds the ability to connect streaming apps like Netflix and Amazon Prime to your TV and search their content using a remote. All plans come with a one- or two-year contract, after which you’ll be on month-to-month pricing, which is around $15/month more.

Get the best value by speaking directly with a sales rep at 1-844-448-0617 or check your address at
Cox's website.
Check address
MaxxSouth Broadband
Value
3.0
High prices and mediocre channel lineups could still be your best option due to low competition

While MaxxSouth’s internet service offers a ton of value, its TV service is way less impressive. It offers two plans: Basic has just 20+ channels, and you can get most of them for free with an HD antenna. An expanded plan gives you 100+ channels, which is also lower than mid-level plans from other providers. There is no top-tier plan, but you can add premium and sports channels for an additional cost.

Overall, MaxxSouth is expensive for what you get. While the channel lineups are average at best, you pay $1.50–$1.75 each, which is way higher than most companies. Unfortunately, most Mississippians don’t have a lot of other providers to choose from, so MaxxSouth might still be your best bet. The good news is that there are few hidden fees and no contracts to worry about.

Get the best value by speaking directly with a sales rep at 1-844-719-0032 or check your address at
MaxxSouth Broadband's website.
Check address
Sparklight
Value
2.0
Now that's some expensive cord cutting!

Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.

Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low- or medium-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.

Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
Cox
Equipment and features
4.0
The app could save you money, but DVR will cost you

When it comes to equipment and features, Cox is ahead of the pack. From a great app to exceptional DVR features to a search remote that simultaneously searches streaming apps and cable TV, using Cox is a top-notch experience.

Ability to watch: Great
Cox offers some solid features that make for a great entertainment experience. Cox TV uses cable infrastructure to keep you reliably binging your favorite shows. Your first Contour box is free, and every additional one is $8.50/month, which is cheaper than average. Plus, it has the Cox Contour app, so if you have smart TVs and don't need DVR on all of them, you don't need additional boxes. On the down side, the Cox Contour App has low ratings for both iOS and Android, so you might want to opt for more Contour boxes anyway.

Ability to record: Excellent
The Cox DVR service uses cloud storage so you can access recorded shows anywhere with the Cox Contour app. The Contour app also lets you download on-demand content to watch offline from anywhere.

How much storage you get (50–1,000 HD hours) and how many shows you can record at a time (1 to a whopping 24!) depends on which DVR package you buy. Or you can skip DVR altogether to avoid the additional cost.

Ability to find: Great
While at home with your TV, you’ll use a voice remote to sort through your shows—even the ones on streaming apps like Netflix and Hulu. You don't have to remember which app your show is on to find it, which we loved. It made our entire watching experience—not just our live TV experience—a delight.

Features and equipment may vary based on package. Visit
Cox's website
or call 1-844-448-0617 for more information.
MaxxSouth Broadband
Equipment and features
2.5
Limited TV Everywhere and DVR features leave you with tough choices about what to watch

MaxxSouth has decent equipment, but it's a little light in the features department. While you can improve some of the experience by spending more per month, you'll still be limited by MaxxSouth's minimalist approach.

Ability to watch: Fine
MaxxSouth uses decent equipment at a decent price. Renting a TV box will cost you just $6 per month, but you’ll also have to rent a remote for $7.99 per month, which brings gear costs inline with competitors.

Like many TV services, MaxxSouth has a TV Everywhere feature that lets you watch your shows on your phone, tablet, or laptop when you’re not at home. However, it’s not an app. Instead, you have to use a browser to go to the MaxxSouth website and click around to find what you want or download each programmer’s app onto your device. The upside is you can do this with over 80 apps, from A&E to Vice. The bad news is, that’s a quick way to max out your phone’s storage, so you’ll have to pick your favorites and skip the rest.

Ability to record: Good
With MaxxSouth, you get a solid amount of storage included in your plan—90 hours. You can get up to 500 hours, but you’ll have to purchase them for $5 per month for every additional 50 hours. You’d spend more than $40 to max that out. Yikes!

If you rely on your trusty DVR to catch a lot of shows simultaneously, you’ll be disappointed. With MaxxSouth, you can record only one show at a time, so you’ll be forced to choose a favorite during primetime.

Ability to find: Fine
Finding shows you want to watch is harder than it should be. MaxxSouth doesn’t have a voice remote, so you’ll have to dig through the channel guide, on-demand library, and your DVR recordings manually. Parental controls are fairly customizable and easy to set up, but you’ll have to create—and remember—a second pin if you want to block purchases.

Features and equipment may vary based on package. Visit
MaxxSouth Broadband's website
or call 1-844-719-0032 for more information.
Sparklight
Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR

Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.

Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.

Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.

Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.

In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.

Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.
Cox
Customer experience
3.0
Solid service and installation, but could use more transparency

Most customers report that Cox has solid customer service, and that's been our experience too. Cox also has some good self-help content on its website. We liked having the option to save money by signing a contract or skip the commitment altogether. However, Cox could work on its transparency. It has some hidden fees that you can't see until after you supply personal information. We'd love the ability to build a cart and see what our bill will be before sharing that.

Installation is generally fast and priced about average. If your house is already wired with cable jacks for all your TVs, self-install is a free, easy option. Professional installation varies by location but will run you around $75, which is pretty inexpensive. Learn how to choose between self installation or professional installation.

Visit Cox's website
or call 1-844-448-0617 for more information on contracts and money-back guarantees.
Go to provider
MaxxSouth Broadband
Customer experience
2.5
Patience and persistence will give you the best experience

The MaxxSouth experience is mostly fine, but we’d like to see some improvement. It has live chat, 24/7 phone support, and a decent amount of self-help resources on its website and YouTube channel… if you’re willing to sort through it. We didn’t like that we couldn’t order TV service online like we could with MaxxSouth’s internet service. Customers report that MaxxSouth works hard to resolve any issues—if you’re persistent and contact them multiple times.

Professional installation runs a super-low $20 for most setups, but there’s no self-setup option. That means you’ll have to wait for an appointment before you get up and running. But with such a low cost, we’re happy to white-knuckle it through a TV cleanse for a few days (or carefully plan to cancel our old provider around MaxxSouth’s schedule).

Visit MaxxSouth Broadband's website
or call 1-844-719-0032 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
2.0
High startup costs paired with outage complaints

Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.

Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
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Cox Communications
4.2
(40)
5 Star
40%
4 Star
45%
3 Star
12%
2 Star
0%
1 Star
3%
L
Lynnfrom Olmsted Twp, OH
Cox Communications Customer for 8+ years
Reviewed on: 7/26/2022
I normally have no problems with the service, it is just they continue to raise the price and nothing gets any better in the TV or the internet.
C
Chrisfrom Ocala, FL
Cox Communications Customer for 8+ years
Reviewed on: 7/20/2022
I'm very happy with cox The only thing they could do better is to add more channels
R
Richardfrom Salina, KS
Cox Communications Customer for 8+ years
Reviewed on: 7/4/2022
The service has been pretty decent. The picture and audio quality is good. The service has been surprisingly reliable. It's rare when we have an outage. If there is an outage it doesn't take long for a repair person to come out, and fix the problem. I would like to see a better quality remote control system for their wall-mounted digital cable boxes. It's pretty east get out of range where the remote doesn't work. Also, I'd like a way to record programs, and be able to play the recordings on other devices. It makes a person wish that analog TV was still available.
F
Francisfrom Wethersfield, CT
Cox Communications Customer for 8+ years
Reviewed on: 6/22/2022
I like that they broadcast all channels in 1080 resolution and lower the bill
MaxxSouth Broadband
5.0
(1)
5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
T
Tajariafrom Baton Rouge , LA
MaxxSouth Broadband Customer for 1+ years
Reviewed on: 9/9/2022
Everything is really good
Sparklight
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
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Endnotes and sources
1. "Channel Lineup," Cox Communications. Accessed 3 April 2023.
Endnotes and sources
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