Sparklight vs. WOW! vs. Xfinity Television plan comparison
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Staff rating
2.3
Customer rating
4.0
(1)- Plans starting at $35.00
- 100+ channels
Staff rating
3.1
Customer rating
4.0
(2)- Plans starting at $9.99
- n/a channels
Staff rating
3.8
Customer rating
4.2
(156)- Plans starting at $19.99
- 10+ channels
Check availability
See what providers service your area.
Staff rating
2.3
Cord-cutting done wrong
You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.
What we like
- No contract
- Decent channel lineup
- Low equipment rental costs
What we dislike
- Expensive, with hidden costs
- Light on features
- High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Staff rating
3.1
Easy cord-cutting, limited DVR
WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.
What we like
- Low prices
- Top-notch Wi-Fi gear
- Good sports lineup
What we dislike
- Meager DVR features
- Low-rated streaming apps
- Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Staff rating
3.8
One of the top cable TV options on the market
Xfinity TV offers a lot of features and strong channel prices, as well as powerful internet to bundle up with. High fees hamper the experience, but Xfinity remains one of the cheapest cable TV options on the market—and it’s also one of the most widely available.
What we like
- Extensive availability
- Reasonable pricing
- Good bundle options
What we dislike
- Premium entertainment costs extra
- Lots of fees
- Low channel count on cheapest tier
Savings tip: Xfinity often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Content
3.5
Good news coverage but needs more sports channels
Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.
Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.
Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.
More Resources:
Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.
News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.
Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.
Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.View plans
Content
3.0
Mediocre channel lineups get the job done
WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.
Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.
Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.
More Resources:
Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.
News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.
Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC. WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.
Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.View plans
Content
4.5
A lot to love, if you're willing to pay premium prices
Xfinity is one of the country’s biggest cable TV providers, and it offers a wide range of basic and premium channels. If you pay for the highest tier of service, you’ll have access to an excellent selection of shows and games. Even at lower tiers, you’ll still get a respectable selection of channels, but you’ll miss out on a few faves. We based our scores primarily on English and Spanish options, but Xfinity has some great international options you might want to check out as well.
Local: 4/5
Local channels are some of the oldest and most popular networks out there, featuring local and national news, national sports, and syndicated favorites. With Xfinity TV, you get access to almost all the top local channels. You’ll miss out on Comet, but most users won’t be too sad about missing its infomercials and reruns. You also get CBS All Access, the streaming service from CBS, but whether you can watch your local CBS affiliate depends on where you live.
More Resources:
Sports: 4.5/5
Xfinity is one of the best TV providers out there for sports. It offers channels for everything from pro basketball and football to golf. You can get ESPN, TNT, Fox Sports 1 (FS1), and more. Whether you can access regional sports networks depends on where you live, so check the channel guide in your area if there are specific games or teams you can’t miss. There’s no way to see all out-of-market games like you can with NFL Sunday Ticket from YouTube TV, but there’s still enough games for almost any appetite.
Family and education: 4/5
Xfinity offers a lot for families to love, including a huge selection of educational channels and shows for kids, with everything from travel and history shows to Disney and Disney Jr., Nickelodeon, and Animal Planet. You’ll miss out on Heroes and Icons and may not have access to CBS, which brings the score down a bit, but it’s still a solid choice.
News and politics: 4.5/5
If you live for breaking updates and political commentary, Xfinity has you covered. You get access to all the biggest national networks on both sides of the aisle, including Fox News, Newsmax, and MSNBC. You even get BBC America, VICE, and almost all your local channels. You’ll miss out on the Weather Channel and the Castilian Spanish station Estrella, but Xfinity is still one of the best options out there for news junkies.
Lifestyle and entertainment: 3.5/5
If there’s one area where Xfinity’s lacking, it would have to be movies and entertainment. Don’t get us wrong—you’ll still get Hallmark, Lifetime, Comedy Central, HGTV, and more, but you’ll have to pay add-on prices for HBO, STARZ, SHOWTIME, Cinemax, and MGM+ (formerly Epix).
Local news, sports, and entertainment channels vary based on your location. Check out
Xfinity channel offerings
in your area.View plans
Value
2.0
Now that's some expensive cord cutting!
Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.
Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low- or medium-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.
Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
Value
4.0
Decent lineups at great prices
WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.
You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.
Get the best value by speaking directly with a sales rep at 1-844-898-8626 or check your address at
WOW!'s website.
Check address
Value
3.5
Affordable packages meet high fees
If you look at package rates alone, Xfinity is one of the cheapest TV providers out there—prices are low, and while the channel count isn’t the highest, it’s got all the most popular channels (1) covered. However, a slew of additional fees causes the monthly price to be quite a bit higher than advertised (it wouldn’t be a stretch to see $60 or more in fees on your TV bill, in addition to the package price). Ultimately, while the service itself is a solid value, it’s going to end up costing you.
Get the best value by speaking directly with a sales rep at 1-844-443-5171 or check your address at
Xfinity's website.
Check address
Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR
Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.
Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.
Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.
Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.
In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.
Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps
Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.
Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.
While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.
Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.
Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.
Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-898-8626 for more information.Equipment and features
3.5
One of the best DVR systems available
Xfinity brings a lot to the table for its viewers, from a very nice DVR system to decent picture quality and a nice on-demand experience. We like its remote options, but are a little less excited about its fees and DVR costs.
Ability to watch: Great
You can watch Xfinity on a standard TV in your living room, and it’s a nice experience. The picture quality isn’t quite as good as satellite and the fees are a bummer, but the viewing experience is perfectly acceptable for most families.
Xfinity also offers the highly rated Xfinity Stream app, which gives you access to your entire channel lineup—plus on-demand content and your DVR recordings—on any device. Xfinity Stream works on iPhone, iPad, and Android devices, and it’s a great way to stay up-to-date with your favorite shows while you’re traveling (or just waiting in line).
Ability to record: Good
Xfinity offers the X1 DVR system, which is one of the best all-around DVRs on the market. It’s easy to use and offers a substantial amount of storage—up to 300 hours of HD video. You’ll have to pay $9 a month for the first box and each subsequent box, and you’ll have to pay extra if you want to record any more than 20 hours of shows.
Ability to find: Great
The standard X1 system from Xfinity comes with a sleek charcoal-colored voice remote with small buttons, and it works really well to help you find the shows and channels you crave. The company also offers a large remote with optional wrist-strap for customers who need the extra accessibility.
Features and equipment may vary based on package. Visit
Xfinity's website
or call 1-844-443-5171 for more information.Customer experience
2.0
High startup costs paired with outage complaints
Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.
Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).
Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.Go to provider
Customer experience
3.0
No contracts and good customer service, but a lack of transparency
WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.
Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.
What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.
Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.Go to provider
Customer experience
4.0
Easy installs and improving customer service
Xfinity offers both professional and self-installation options. Having a pro come by costs less than $90, which is cheaper than many other providers. The self-install kit is free of charge, though you may pay for shipping and handling. We generally recommend self-installation whenever possible, both because it’s cheaper and because you can do it on your own time.
When it comes to billing, Xfinity has improved in recent years, and we hope the trend continues. It’s great that you can see the regional and broadcast fees right in your online cart, for example, but we wish Xfinity would just roll the fees into its regular pricing. Unfortunately, we’ve also experienced billing errors and had to call the company multiple times to get them resolved. The overall TV service is pretty great, but we recommend keeping an eye on monthly charges, especially if you pay automatically.
Visit Xfinity's website
or call 1-844-443-5171 for more information on contracts and money-back guarantees.Go to provider
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Sparklight
4.0
(1)5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
WOW!
4.0
(2)5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
Xfinity
4.2
(156)5 Star
44%
4 Star
37%
3 Star
14%
2 Star
4%
1 Star
1%
D
Donfrom Windber, PA
Xfinity Customer for 8+ years
Reviewed on: 6/30/2022
great price, great customer service
S
Stevenfrom York, PA
Xfinity Customer for 8+ years
Reviewed on: 6/29/2022
They keep raising prices every few months and the service keeps getting worse. They still have a lot of work to do when it comes to customer service. Equipment and infrastructure needs to be maintained and improved. Features don't always perform as described.
M
Miguelfrom Coon Rapids, MN
Xfinity Customer for 1+ years
Reviewed on: 6/18/2022
First, Xfinity has a high internet speed. Second, I didn't always use Xfinity. Lastly, watching live sports has no problem.
R
Richardfrom Eugene, OR
Xfinity Customer for 8+ years
Reviewed on: 6/17/2022
they overcharge and try to conceal it by saying that they are including (free?) special contentuding free
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Endnotes and sources
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Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. "Most-Watched Television Networks: Ranking 2022’s Winners and Losers," Variety. Accessed 1 March 2023.
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